Market Research Report
Global Omnichannel Commerce Trends 2018
|Published by||yStats.com GmbH & Co. KG||Product code||754783|
|Published||Content info||86 Pages/Charts
Delivery time: 1-2 business days
|Global Omnichannel Commerce Trends 2018|
|Published: December 7, 2018||Content info: 86 Pages/Charts||
"Lines between online and in-store shopping disappearing".
Consumers and merchants are changing their behavior, incorporating online elements such as researching product information on a smartphone into the in-store purchase process, or examining a product in a store before purchasing it online. The lines between online and in-store shopping are blurred, as retail purchases evolve into omnichannel shopping. The USA, UK and Australia lead this trend, though, according to the yStats.com report, China is also rapidly moving into omnichannel, referred to there as “new retail.”
Over half of smartphone owners use the device for product or pricing information while in a store, a practice known as showrooming. Additionally, the practice of webrooming, researching online before making a purchase in a physical store, is done by two-thirds of Internet-connected shoppers worldwide. Nearly half of all retail purchases in the USA and Europe will have a digital touch within five years, according to a projection cited in the new yStats.com report.
Other practices contribute to the movement to omnichannel retail. Making a purchase online for pick-up in store, or Click & Collect, is popular in many countries, particularly the UK. Many consumers appreciate the opportunity represented by the acronym BORIS, buying online, returning in-store. The innovative technologies of AI and the IoT along with mobile payments facilitate “just walk out” physical stores exemplified by Amazon Go stores, where consumers pick up goods without a traditional checkout process. This concept is particularly attractive to young adult shoppers, according to surveys cited in the yStats.com report.
Asia-Pacific, Europe, North America, Latin America, Middle East & Africa.
Amazon.com Inc,Walmart Inc, Zalando SE, Alibaba Group Holding, JD.com Inc, Suning.com Co. Ltd.