PUBLISHER: yStats.com | PRODUCT CODE: 1355809
PUBLISHER: yStats.com | PRODUCT CODE: 1355809
"Digital wallets surge in popularity, capturing over 25% of North American online payment market in 2023:" new yStats.com report.
Digital wallets, including PayPal, Apple Pay, and Google Pay, are steadily gaining acceptance among both buyers and sellers across North America. The yStats.com report reveals that digital wallets secured the fourth position in terms of frequently used online payment methods, with usage at least five times per month. This ranking places them just behind debit cards, cash, and credit cards, as of September 2022. Notably, nearly half of the surveyed respondents in the U.S. reported using at least one e-wallet or mobile payment app for online purchases as of July 2023. Furthermore, more than 25% of the surveyed respondents expressed that the convenience of digital wallets encouraged them to lean towards online purchases, based on data as of April 2023. In terms of the most commonly used digital wallets, PayPal maintained its dominant position across the region, followed by Apple Pay, Venmo, among others.
The well-established network of card providers within the U.S. has led to the continued growth in the adoption of credit and debit cards as the preferred online payment methods. As consumer expectations evolve towards more seamless payment options at checkout, card providers now offer contactless payment alternatives such as Buy Now, Pay Later (BNPL) and one-tap payments, ushering in a new era of innovation within the North American online payment landscape. Additionally, buyers are actively experimenting with new forms of payment methods such as account-to-account app payments or machine-to-machine payments due to their speed, convenience, and control. However, credit and debit cards remained among the most commonly used payment methods for consumers in their most recent online purchases, based on data as of December 2022. These two payment methods are also anticipated to experience the highest increase in usage as of April 2023.