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Market Research Report

Middle East B2C E-Commerce Market 2019

Published by yStats.com GmbH & Co. KG Product code 829706
Published Content info 127 Pages/Charts
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Middle East B2C E-Commerce Market 2019
Published: April 24, 2019 Content info: 127 Pages/Charts
Description

M-Commerce drives the growth of online retail sales in the Middle East Mobile shopping is one of the strongest market rends in Middle Eastern B2C E-Commerce. With a high percentage of local populations going online via smartphones, more than one in two digital buyers preferred to make purchases through mobile shopping websites and apps, according to a survey cited by yStats.com. The leading product categories purchased online include fashion and electronics, with online groceries showing a high growth potential.

B2C E-Commerce sales to maintain double-digit growth rates The B2C E-Commerce sales forecasts contained in the yStats.com report indicate that online retail is projected to rise at an annual rate of above +20% through 2022 in the region's top markets including Saudi Arabia, the UAE, and others. As the market's potential remains robust, both local and international market players intensify their efforts in Middle Eastern E-Commerce.

Companies Mentioned

  • Souq.com FZ-LLC
  • Amazon Inc
  • Noon AD Holdings Ltd
  • Haraj.com.sa
  • AliExpress Ltd
  • Shufersal Ltd.
  • Jarir Marketing Co
  • Dubizzle Ltd
  • Awok.com
  • Sharaf DG LLC
  • Hennes & Mauritz AB
  • eBay Inc.
Table of Contents
Product Code: 1431

Table of Contents

1. Management Summary

2. Regional

  • B2C E-Commerce Sales in MENA, by Saudi Arabia, the UAE, Rest of GCC, Egypt, Rest of MENA, and Total, in USD billion, 2017 - 2022f
  • B2C E-Commerce Indicators in MENA, including Online Shopper Penetration, in % of Internet Users, Annual Purchase Frequency, in Units, Spending per Basket, in USD and B2C E-Commerce Penetration, in % of Total Retail Sales, by the UAE, Saudi Arabia and Egypt in Comparison to the UK, China and USA, in %, 2017/2018
  • B2C E-Commerce Share of Total Retail Sales in MENA, by Saudi Arabia, the UAE, GCC and MENA, in %, 2017 & 2022f
  • B2C E-Commerce Sales in the Middle East, by Selected Countries, in USD billion, 2017 & 2020f
  • B2C E-Commerce Share of Total Retail Sales, by Selected Countries in the Middle East, in %, 2017
  • Internet Penetration in MENA, in % of Individuals, by Selected Countries, 2017
  • Mobile Internet User Penetration in MENA, in % of Individuals, by Selected Countries, June 2018
  • Breakdown of Devices Used for Online Shopping in the Middle East, in % of Online Shoppers, February 2018
  • Products Purchased Online in the Middle East, in % of Online Shoppers, February 2018
  • Breakdown of Payment Methods Used in E-Commerce in the Middle East, in % of Online Shoppers, February 2018

3. Saudi Arabia

  • 3.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, March 2019
  • 3.2. Trends
    • Shopping-Related Activities Carried Out Online, in % of Individuals, 2018
    • Breakdown of Preferred Online Shopping Destination, by International and Local Shopping Websites, in % of Online Shoppers, November 2017
    • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
  • 3.3. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2017 - 2022f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2017
  • 3.4. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2017 - 2022f
    • Online Shopper Penetration, in % of Respondents, 2018e
    • Reasons to Switch From a Physical Store to Online Shopping, in % of Online Shoppers, 2018e
    • Top Barriers to Shopping Online, by Product Category, in % of Online Shoppers, 2017
  • 3.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2018e
    • Food and Beverages E-Commerce Share of Total Food and Beverages Retail Sales, in %, 2018 & 2025f
  • 3.6. Payment
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017
  • 3.7. Delivery
    • Top Drivers of Online Shopping, by Product Category, in % of Online Shoppers, 2017
  • 3.8. Players
    • B2C E-Commerce Players Overview, March 2019
    • Breakdown of B2C E-Commerce Market Shares by Player Types, in %, 2017
    • Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Saudi Arabia's Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, February 2019

4. UAE

  • 4.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, March 2019
  • 4.2. Trends
    • Share of Online Shoppers Who Purchased via Smartphone, in %, 2016 & 2018
    • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, 2016 & 2018
    • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018
  • 4.3. Sales & Shares
    • B2C E-Commerce Sales, in AED billion, 2017, 2018 & 2023f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2017
  • 4.4. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2017 - 2022f
    • Online Shopper Penetration, in % of Individuals, 2018e
    • Top 5 Reasons For Online Shopping, in % of Online Shoppers, November 2017
  • 4.5. Products
    • Product and Service Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
  • 4.6. Payment
    • Share of Online Shoppers Paying by Cash on Delivery, in %, April 2018
    • Breakdown of Payment Methods Used in E-Commerce, in % of Respondents, 2017 & 2018
  • 4.7. Delivery
    • Delivery-Related Options Encouraging to Online Shopping, in % of Online Shoppers, 2018
  • 4.8. Players
    • B2C E-Commerce Players Overview, March 2019
    • Market Share of B2C E-Commerce Retailers by Type, in %, 2017
    • Top Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, UAE's Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, January 2019

5. Israel

  • 5.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, April 2019
  • 5.2. Trends
    • Breakdown of Internet Traffic by Device, in %, March 2019
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
    • Top 3 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018
    • Top 5 Drivers for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018
  • 5.3. Sales & Shares
    • B2C E-Commerce Spending, in ILS billion, 2017 & 2018
    • Breakdown of B2C E-Commerce Spending by Domestic and Cross-Border, in %, 2018
  • 5.4. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
    • Online Shopper Penetration, in % of Individuals, 2018e
  • 5.5. Payment
    • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018e
  • 5.6. Players
    • Top 5 E-Commerce Platforms by Market Share, in %, 2017

6. Iran

  • 6.1. Trends
    • Breakdown of Internet Traffic by Device, in %, March 2019
    • E-Commerce Sales, in USD billion and in IRR trillion, 2017/2018
  • 6.2. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2019e & 2023f
  • 6.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
  • 6.4. Players
    • Breakdown of E-Commerce Companies, by Companies Selling Goods or Services, in %, 2017/2018
    • Number of Certified Online Shops, in thousands, 2013-2018e

7. Qatar

  • 7.1. Trends
    • Breakdown of Internet Traffic by Device, in %, March 2019
  • 7.2. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2017 & 2022f
  • 7.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
  • 7.4. Players
    • Top 5 E-Commerce Websites, by Rank, March 2019

8. Kuwait

  • 8.1. Trends
    • Breakdown of Internet Traffic by Device, in %, March 2019
  • 8.2. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
    • B2C E-Commerce Penetration, in % of Total Retail Sales, 2017
  • 8.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
    • Online Shopper Penetration, in % of Internet Users, 2017
  • 8.4. Players
    • Top 5 E-Commerce Websites, by Rank, March 2019

9. Lebanon

  • 9.1. Trends
    • Breakdown of Internet Traffic by Device, in %, March 2019
  • 9.2. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
    • B2C E-Commerce Penetration, in % of Total Retail Sales, 2017
  • 9.3. Internet Users & Online Shoppers
    • Internet Penetration, by Age Group, in %, 2018
    • Online Shopper Penetration, in % of Internet Users, 2017
  • 9.4. Payment
    • Share of Online Shoppers Paying Online Compared to Cash on Delivery, in %, 2017
  • 9.5. Players
    • List of Selected E-Commerce Companies, by Category, 2018

10. Jordan

  • 10.1. Trends
    • Breakdown of Internet Traffic by Device, in %, March 2019
  • 10.2. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
  • 10.3. Internet Users & Online Shoppers
    • Internet Penetration, by Age Group, in %, 2018
    • Online Shopper Penetration, in %, 2017e
  • 10.4. Players
    • Top 5 E-Commerce Websites, by Rank, March 2019

11. Bahrain

  • 11.1. Trends
    • Breakdown of Internet Traffic by Device, in %, March 2019
  • 11.2. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
    • B2C E-Commerce Penetration, in % of Total Retail Sales, 2017
  • 11.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
    • Online Shopper Penetration, in % of Internet Users, 2017
  • 11.4. Products
    • Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2017
  • 11.5. Payment
    • Barriers to Shopping Online, in % of Non-Online Shoppers, 2016 & 2017
  • 11.6. Players
    • Top 5 E-Commerce Websites, by Rank, March 2019

12. Oman

  • 12.1. Trends
    • Breakdown of Internet Traffic by Device, in %, March 2019
  • 12.2. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
    • Retail Sales CAGR, by Store-Based and Non-Store Retail, in %, 2018-2023f
  • 12.3. Internet Users & Online Shoppers
    • Online Shopper Penetration, in %, 2017e
  • 12.4. Players
    • Top 5 E-Commerce Websites, by Rank, March 2019
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