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Market Research Report

Kazakhstan B2C E-Commerce Market 2019

Published by yStats.com GmbH & Co. KG Product code 854107
Published Content info 47 Pages/Charts
Delivery time: 1-2 business days
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Kazakhstan B2C E-Commerce Market 2019
Published: May 8, 2019 Content info: 47 Pages/Charts
Description

With growing consumer and governmental interest, the B2C E-Commerce grows in Kazakhstan

B2C E-Commerce in Kazakhstan develops

In Central Asia and Caucasus, Kazakhstan leads in terms of B2C E-Commerce markets. This market in Kazakhstan experiences sales growth in the double-digits, as reported by yStats.com. Given the rapid growth of the market, the overall share of B2C E-Commerce amongst total retail sales still remains small.

Online Shopping barriers exist

Logistics hinder the B2C E-Commerce market in Kazakhstan, as slow delivery lies as the most common problem among digital consumers. However, Kazpost, Kazakhstan's postal department, is working to improve infrastructure and expedite fulfilments. Outside of logistics, the cash reliant society of Kazakhstan keeps cash on delivery as the primary payment method, according to data cited by yStats.com.

Kazakhstan E-Commerce powered by local players

Kazakhstan's Kaspi bank owns the highest revenue producing online store in the country, Kaspi.kz. Due to the unique situation of the bank owning the E-Commerce platform, the store offers immediate online credit is offered for purchases. The largest internet holding company in the country, Chocofamily, has experienced successful growth, according to the yStats.com report.

Table of Contents
Product Code: 1433

Table of Contents

1. Management Summary

2. Overview

  • Overview of B2C E-Commerce Market and Trends, February 2019
  • Selected Socio-Economic Characteristics, incl. Population, in millions, GDP, in USD million, Y-o-Y Change in GDP, in %, GDP per Capita, in USD, and GDP per Capita, PPP, in International Dollars, by Selected Countries in Central Asia & Caucasus, incl. Kazakhstan, 2019f
  • Internet Penetration, in % of Individuals, by Selected Countries in Central Asia & Caucasus, incl. Kazakhstan, 2017
  • Share of Individuals Using the Internet to Pay Bills or Make Online Purchases, in % of Individuals, by Selected Countries in Central Asia & Caucasus, incl. Kazakhstan, 2017
  • Financial Inclusion Indicators, incl. Financial Institution Account, Debit Card, Credit Card and Mobile Money Account Ownership, in % of Population 15+, by Selected Countries in Central Asia and Caucasus, incl. Kazakhstan, 2017
  • Logistics Performance Indicators, by Selected Countries in Central Asia & Caucasus, incl. Kazakhstan, 2018

3. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, 2017
  • Location of E-Commerce Merchants Purchased from, in % of Internet Users, 2017 & 2018
  • Cross-Border E-Commerce Transactions with Cards Issued in Kazakhstan, by Value, in KZT million, and Volume, in thousands, 2013 - 2017
  • Breakdown of Products Purchased Cross-Border, in % Cross-Border of Online Shoppers, 2017

4. Sales & Shares

  • Domestic Retail E-Commerce Sales, in KZT million and in % of Total Retail Sales, Domestic Wholesale E-Commerce Sales, in KZT million and in % of Total Wholesale Sales, and E-Commerce Sales of Services*, in KZT million, 2013 - 2017 & H1 2018
  • Breakdown of B2C E-Commerce Sales by Goods and Services, in %, January - August 2018
  • Retail E-Commerce Sales, in USD million, and Share of Total Retail Sales, 2016 - 2021f
  • Total E-Commerce Sales, in USD million, and Year-on-Year Change, in %, 2017- 2019f

5. Users & Shoppers

  • Internet Penetration, in % of Individuals, 2010 - 2018
  • Online Shopper Penetration, in % of Internet Users, 2017 & 2018
  • Breakdown of Online Shoppers, by Age Group and Gender, in %, 2017
  • Perceived Barriers to E-Commerce, in % of Internet Users, 2018
  • Breakdown of Online Shoppers, by Total Online Spending, in %, 2017 & 2018

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
  • Average Check in Online Shopping, in KZT thousand, by Product Category, December 2017 & December 2018

7. Payment

  • Share of Online Shoppers Paying Online Compared to Cash on Delivery, in %, 2017
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
  • Number and Value of Online Payment Transactions with Bank Cards, in thousands and in KZT million, and Share of Total Bank Card Payments Number and Value, in %, June 2018 - January 2019

8. Delivery

  • Problems Encountered When Shopping Online, in % of Online Shoppers, 2017 & 2018

9. Players

  • B2C E-Commerce Sales by Category of Players, in %, January - August 2018
  • Overview of Top 10 B2C E-Commerce Companies, Ranked by Revenue, 2017

Companies Mentioned

  • Global Fashion Group S.A.
  • Sulpak-Electronics LLC
  • Aviata LLP
  • Kaspi Bank JSC
  • Air Astana Joint Stock Company
  • Chocofamily Holding
  • Lamoda GmbH
  • LLP Avon Cosmetics
  • Technodom Operator, AO
  • Arena S TOO
  • Wildberries LLC
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