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Market Research Report

South Africa B2C E-Commerce Market 2019

Published by yStats.com GmbH & Co. KG Product code 870871
Published Content info 49 Pages/Charts
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South Africa B2C E-Commerce Market 2019
Published: June 5, 2019 Content info: 49 Pages/Charts
Description

"South Africa sees rising E-Commerce share."

M-Commerce drives the growth of online shopping in South Africa

With just around 1% of retail sales online, B2C E-Commerce market in South Africa has a high growth potential. With Internet and online shopper penetration rates rising, B2C E-Commerce sales in South Africa are projected to reach new heights by 2022. The top market trend driving future growth is mobile shopping: consumers in South Africa prefer to use smartphones over computers when buying online, according to a recent survey cited by yStats.com.

Leading international and local players in South African E-Commerce

The leading product categories purchased by South Africans online include clothing, books and beauty products. When shopping online, consumers in this country prefer local E-Commerce platforms like Takealot and Bidorbuy, although the share of those shoppers who buy internationally is also significant. The top destination for international shopping is Amazon, according to rankings contained in the yStats.com report.

Companies Mentioned:

Jumia Technologies AG, GumTree.com Limited, Takealot Online (Pty) Ltd, Naspers Ltd, Amazon Inc, OLX, Inc. , Bidorbuy.com, Inc. , DHL Worldwide Express, Spree Commerce Inc, Superbalist Pty Ltd.

Table of Contents
Product Code: 1437

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview, May 2019
  • B2C E-Commerce Share of Total Retail Sales, by Selected Countries Worldwide, incl. South Africa, in %, 2018e
  • Internet Penetration in South Africa, in % of Individuals, Compared to Egypt, Kenya, Morocco, Nigeria, 2017
  • Internet Penetration in South Africa, in % of Population, Compared to Nigeria and Sub-Saharan Africa, 2017 - 2022f
  • Breakdown of Mobile Phone Ownership in South Africa, by Smartphone, Other Mobile Phone and No Mobile Phone, in % of Adults, Compared to Ghana, Kenya, Nigeria, Senegal, Tanzania, 2017

3. Trend

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 2018e
  • Shopping-Related Activities Carried Out Online, in % of Individuals, 2018
  • Webrooming and Showrooming Penetration, in % of Internet Users, September 2018
  • Cross-Border Online Shoppers Penetration, in % of Online Shoppers, 12 Months to May 2018
  • Top 3 Countries Purchased from in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in South Africa, May 2018
  • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018

4. Sales & Shares

  • B2C E-Commerce Sales, in ZAR billion, 2016 - 2023f
  • B2C E-Commerce's Share of Total Retail Sales, 2018 - 2023f
  • B2C E-Commerce Sales, in ZAR billion, 2015 - 2020f
  • B2C E-Commerce's Share of Total Retail Sales, 2018 & 2022f

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2017 - 2022f
  • Online Shoppers Penetration, in % of Internet Users, August 2018
  • Breakdown of Frequency of Online Shopping, in % of Online Shoppers, August 2018
  • Breakdown of Barriers to E-Commerce, in % of Internet Users Who Do Not Shop Online, August 2018

6. Products

  • Breakdown of Product Categories Purchased Online, in % of Online Shoppers, August 2018
  • Top 3 Product Categories Purchased Online, in % of Online Shoppers, May 2018

7. Payment

  • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2017 & 2018
  • Payment Methods Used in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, May 2018
  • Breakdown of Likelihood of Using Mobile Payments Next Year, in % of Internet Users, Q1 2018

8. Delivery

  • Breakdown of Factors That Would Encourage to Shop Online More, incl. Delivery-Related, in % of Online Shoppers, August 2018
  • Delivery-Related Barriers to Cross-Border Shopping, in % of Cross-Border Online Shoppers, May 2018
  • Breakdown of Delivery Methods Used in Online Shopping, in % Online Shoppers, 2018e

9. Players

  • B2C E-Commerce Players Overview, May 2019
  • Top 5 Online Shopping Websites, incl. Total Website Visits on Desktop and Mobile, in millions, South Africa's Share of Total Visits on Desktop, in %, March 2019
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