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Market Research Report

MENA B2C E-Commerce Market 2019

Published by yStats.com GmbH & Co. KG Product code 888101
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MENA B2C E-Commerce Market 2019
Published: June 26, 2019 Content info: 161 Pages/Charts
Description

"B2C E-Commerce market in MENA to double in size between 2019 and 2022."

Egypt outshines the rest of MENA in online retail sales growth

By 2022, B2C E-Commerce sales in the Middle East and North Africa (MENA) are projected to increase two-fold compared to 2019, according to forecasts cited by yStats.com. The two largest markets are Saudi Arabia and the UAE, while Egypt is leading in terms of the growth rate. Mobile shopping is one of the major drivers for online retail sales development in MENA, with more than one in two online consumers shopping with their mobile phones.

Electronics and fashion are the top products in MENA's B2C E-Commerce

The immense growth potential draws the attention of regional and international E-Commerce retailers to the Middle East and North Africa. Consumers also increasingly show interest in cross-border online shopping from global E-Commerce platforms such as AliExpress and Amazon. The leading product categories bought by MENA's digital buyers are electronics, fashion and health and beauty items.

Covered Regions:

MENA.

Companies Mentioned:

AliExpress Ltd. ,Amazon.com inc , Awok.com , Dubizzle Ltd , Haraj.com.sa , Hennes & Mauritz AB , Jarir Marketing Co , Noon AD Holdings Ltd , Sharaf DG LLC , Shufersal Ltd. , eBay Inc, PayPal Inc. , Mastercard Inc, Visa Inc., Zara Holding B.V., Avito Holding AB , Souq.com FZ-LLC, OLX Inc, Jumia Technologies AG.

Table of Contents
Product Code: 1440

Table of Contents

1. Management Summary

2. Regional

  • B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2017 - 2022f
  • B2C E-Commerce Sales in MENA, by Saudi Arabia, the UAE, Rest of GCC, Egypt, Rest of MENA, and Total, in USD billion, 2017 - 2022f
  • B2C E-Commerce Indicators in MENA, including Online Shopper Penetration, in % of Internet Users, Annual Purchase Frequency, in Units, Spending per Basket, in USD and B2C E-Commerce Penetration, in % of Total Retail Sales, by the UAE, Saudi Arabia and Egypt in Comparison to the UK, China and USA, in %, 2017/2018
  • B2C E-Commerce Share of Total Retail Sales in MENA, by Saudi Arabia, the UAE, GCC and MENA, in %, 2017 & 2022f
  • Internet Penetration in MENA, in % of Individuals, by Selected Countries, 2017
  • Mobile Internet User Penetration in MENA, in % of Individuals, by Selected Countries, June 2018
  • Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2019f
  • Breakdown of Devices Used for Online Shopping in the Middle East, in % of Online Shoppers, February 2018
  • Share of Online Shoppers in the UAE, Saudi Arabia, Egypt and MENA Preferring Cash on Delivery, in %, 2018
  • Reasons for Preferring Cash on Delivery, in % of Online Shoppers, 2018

3. Saudi Arabia

  • 3.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, March 2019
  • 3.2. Trends
    • Shopping-Related Activities Carried Out Online, in % of Individuals, 2018
    • Breakdown of Preferred Online Shopping Destination, by International and Local Shopping Websites, in % of Online Shoppers, November 2017
    • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
  • 3.3. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2017 - 2022f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2017
  • 3.4. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2017 - 2022f
    • Online Shopper Penetration, in % of Respondents, 2018e
    • Reasons to Switch From a Physical Store to Online Shopping, in % of Online Shoppers, 2018e
    • Top Barriers to Shopping Online, by Product Category, in % of Online Shoppers, 2017
  • 3.5. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2018e
    • Food and Beverages E-Commerce Share of Total Food and Beverages Retail Sales, in %, 2018 & 2025f
  • 3.6. Payment
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017
  • 3.7. Delivery
    • Top Drivers of Online Shopping, by Product Category, in % of Online Shoppers, 2017
  • 3.8. Players
    • B2C E-Commerce Players Overview, March 2019
    • Breakdown of B2C E-Commerce Market Shares by Player Types, in %, 2017
    • Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Saudi Arabia's Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, February 2019

4. UAE

  • 4.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, March 2019
  • 4.2. Trends
    • Share of Online Shoppers Who Purchased via Smartphone, in %, 2016 & 2018
    • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, 2016 & 2018
    • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018
  • 4.3. Sales & Shares
    • B2C E-Commerce Sales, in AED billion, 2017, 2018 & 2023f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2017
  • 4.4. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2017 - 2022f
    • Online Shopper Penetration, in % of Individuals, 2018e
    • Top 5 Reasons For Online Shopping, in % of Online Shoppers, November 2017
  • 4.5. Products
    • Product and Service Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
  • 4.6. Payment
    • Share of Online Shoppers Paying by Cash on Delivery, in %, April 2018
    • Breakdown of Payment Methods Used in E-Commerce, in % of Respondents, 2017 & 2018
  • 4.7. Delivery
    • Delivery-Related Options Encouraging to Online Shopping, in % of Online Shoppers, 2018
  • 4.8. Players
    • B2C E-Commerce Players Overview, March 2019
    • Market Share of B2C E-Commerce Retailers by Type, in %, 2017
    • Top Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, UAE's Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, January 2019

5. Israel

  • 5.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, April 2019
  • 5.2. Trends
    • Breakdown of Internet Traffic by Device, in %, March 2019
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
    • Top 3 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018
    • Top 5 Drivers for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018
  • 5.3. Sales & Shares
    • B2C E-Commerce Spending, in ILS billion, 2017 & 2018
    • Breakdown of B2C E-Commerce Spending by Domestic and Cross-Border, in %, 2018
  • 5.4. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
    • Online Shopper Penetration, in % of Individuals, 2018e
  • 5.5. Payment
    • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018e
  • 5.6. Players
    • Top 5 E-Commerce Platforms by Market Share, in %, 2017

6. Egypt

  • 6.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, May 2019
  • 6.2. Trends
    • Breakdown of Internet Traffic by Device, in %, 2018
    • Shopping-Related Activities Carried Out Online, in % of Individuals, 2018
    • Cross-Border Online Shoppers Penetration, in % of Online Shoppers, 12 Months to May 2018
    • Shopping-Related Activities Carried Out Online, in % of Individuals, 2018
    • Cross-Border Online Shoppers Penetration, in % of Online Shoppers, 12 Months to May 2018
    • Top 3 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018
  • 6.3. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2017 - 2022f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2017
  • 6.4. Users & Shoppers
    • Number of Internet Users, in millions, and Penetration, in % of Population, 2015 - 2018
    • Internet Penetration, in % of Individuals, 2017 - 2022f
    • Online Shopper Penetration, in % of Internet Users, 2018
    • Internet Penetration, in % of Individuals, 2017 - 2022f
    • Online Shopper Penetration, in % of Internet Users, 2018
  • 6.5. Payment
    • Share of Online Shoppers Paying by Cash on Delivery, in %, 2018
    • Top 5 Payment Methods Used in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, May 2018
    • Breakdown of Likelihood of Using Mobile Payments Next Year, in % of Internet Users, Q1 2018
  • 6.6. Delivery
    • Top Barriers to Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018
  • 6.7. Players
    • Breakdown by B2C E-Commerce Sales by Retailer Types, in %, 2017
    • Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Egypt's Share of Total Visits on Desktop, in %, Pages Per Visit and Bounce Rate, April 2019

7. Iran

  • 7.1. Trends
    • Breakdown of Internet Traffic by Device, in %, March 2019
    • E-Commerce Sales, in USD billion and in IRR trillion, 2017/2018
  • 7.2. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2019e & 2023f
  • 7.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
  • 7.4. Players
    • Breakdown of E-Commerce Companies, by Companies Selling Goods or Services, in %, 2017/2018
    • Number of Certified Online Shops, in thousands, 2013-2018e

8. Qatar

  • 8.1. Trends
    • Breakdown of Internet Traffic by Device, in %, March 2019
  • 8.2. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2017 & 2022f
  • 8.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
  • 8.4. Players
    • Top 5 E-Commerce Websites, by Rank, March 2019

9. Kuwait

  • 9.1. Trends
    • Breakdown of Internet Traffic by Device, in %, March 2019
  • 9.2. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
    • B2C E-Commerce Penetration, in % of Total Retail Sales, 2017
  • 9.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
    • Online Shopper Penetration, in % of Internet Users, 2017
  • 9.4. Players
    • Top 5 E-Commerce Websites, by Rank, March 2019

10. Morocco

  • 10.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, May 2019
  • 10.2. Trends
    • Breakdown of Internet Traffic by Device, in %, 2018
    • Smartphone Penetration, in % of Mobile Phone Owners, by Age Group and Total, March 2018
  • 10.3. Sales & Shares
    • Number of E-Commerce Transactions Made with Bank Cards, in millions, and Value, in MAD million, by Domestic Credit Cards and Domestic and Foreign Cards (Total), 2012 - 2018
  • 10.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
    • Online Shopper Penetration, in % of Internet Users, February 2017 & March 2018
    • Online Shopper Penetration, in % of Internet Users, by Living Area and Gender, March 2018
    • Breakdown of Number of Purchases Made Online per Year, in % of Online Shoppers, March 2018
  • 10.5. Products
    • Top 15 Product Categories Purchased Online, in % of Online Shoppers, March 2018
  • 10.6. Payment
    • Barriers to Shopping Online, incl. Payment-Related, in % of Internet Users, March 2018
  • 10.7. Delivery
    • Top 5 Drivers for Shopping Online, incl. Delivery-Related, in % of Online Shoppers, March 2018
    • Problems Encountered When Shopping Online, incl. Delivery-Related, in % of Online Shoppers, March 2018
  • 10.8. Players
    • Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Morocco's Share of Total Visits on Desktop, in %, Pages Per Visit and Bounce Rate, April 2019

11. Lebanon

  • 11.1. Trends
    • Breakdown of Internet Traffic by Device, in %, March 2019
  • 11.2. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
    • B2C E-Commerce Penetration, in % of Total Retail Sales, 2017
  • 11.3. Internet Users & Online Shoppers
    • Internet Penetration, by Age Group, in %, 2018
    • Online Shopper Penetration, in % of Internet Users, 2017
  • 11.4. Payment
    • Share of Online Shoppers Paying Online Compared to Cash on Delivery, in %, 2017
  • 11.5. Players
    • List of Selected E-Commerce Companies, by Category, 2018

12. Jordan

  • 12.1. Trends
    • Breakdown of Internet Traffic by Device, in %, March 2019
  • 12.2. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
  • 12.3. Internet Users & Online Shoppers
    • Internet Penetration, by Age Group, in %, 2018
    • Online Shopper Penetration, in %, 2017e
  • 12.4. Players
    • Top 5 E-Commerce Websites, by Rank, March 2019

13. Bahrain

  • 13.1. Trends
    • Breakdown of Internet Traffic by Device, in %, March 2019
  • 13.2. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
    • B2C E-Commerce Penetration, in % of Total Retail Sales, 2017
  • 13.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
    • Online Shopper Penetration, in % of Internet Users, 2017
  • 13.4. Products
    • Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2017
  • 13.5. Payment
    • Barriers to Shopping Online, in % of Non-Online Shoppers, 2016 & 2017
  • 13.6. Players
    • Top 5 E-Commerce Websites, by Rank, March 2019

14. Oman

  • 14.1. Trends
    • Breakdown of Internet Traffic by Device, in %, March 2019
  • 14.2. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2017 & 2020f
    • Retail Sales CAGR, by Store-Based and Non-Store Retail, in %, 2018-2023f
  • 14.3. Internet Users & Online Shoppers
    • Online Shopper Penetration, in %, 2017e
  • 14.4. Players
    • Top 5 E-Commerce Websites, by Rank, March 2019
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