Market Research Report
Philippines B2C E-Commerce Market 2019
|Published by||yStats.com GmbH & Co. KG||Product code||909285|
|Published||Content info||52 Pages/Charts
Delivery time: 1-2 business days
|Philippines B2C E-Commerce Market 2019|
|Published: August 21, 2019||Content info: 52 Pages/Charts||
“Philippines online retail lags in Southeast Asia but is prepared for growth”, says new yStats.com report.
Though the population of the Philippines is the second largest in the Southeast Asia region, its share of retail sales compared to other markets is low. However, the young population and growing middle class, couple with increased Internet connectivity especially through smartphones and government initiatives are combining to prepare the way for rapid growth. The yStats.com report includes forecasts of the Philippines surpassing Singapore and Malaysia in total online retail sales by the middle of the next decade.
Internet connectivity reached well over half of the Philippine population last year. With the growth in web connections through smartphone, well over half of online shopping in the country was done through mobile device in 2018, as cited in the yStats.com report. Shopping through social media is becoming more popular, with Facebook reaching the rank of third most used site for online purchases of some products.Regional merchants dominate Philippine E-Commerce
Online shoppers in the Philippines have made two Singapore-based platforms the most popular sites for purchases. Lazada and Shopee were also the top two most used shopping applications in mobile commerce. The yStats.com report lists other merchants in the top five players as Zalora, Argomall, and eBay. Lazada and Zalora have recently announced plans to establish new distribution centers in the Philippines to help overcome the poor logistics infrastructure of the geographically dispersed nation.
Lazada Group S.A., Shopee, Zalora.com.ph, Argomall, Inc., eBay Inc, Facebook, Inc.