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Market Research Report

Western Europe B2C E-Commerce Market 2019

Published by yStats.com GmbH & Co. KG Product code 913170
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Western Europe B2C E-Commerce Market 2019
Published: October 2, 2019 Content info: 116 Pages/Charts
Description

"B2C E-Commerce in Western Europe approaching maturity. "

B2C E-Commerce leaders in Western Europe

Among Europe's sub-regions, Western Europe has the highest B2C E-Commerce sales, according to the data cited in the yStats.com report. The top three countries in this region, the UK, Germany, and France also rank among the ten largest online retail markets worldwide as of 2019. The online share of retail sales in the countries of Western Europe is advanced, led by the UK with nearly 20% as of 2019. As a result, B2C E-Commerce sales in the top five markets of Western Europe are projected to see declining growth rates through 2022.

Western Europe's top online retailers

Despite the slow-down, digital commerce is still projected to outpace brick-and-mortar sales and achieve an even higher share of overall retail market over the next four years. Store-based retailers are investing in ramping up their E-Commerce and omnichannel efforts in order to stand up to the growing pressure from online pure-play retailers and marketplaces. Amazon is the overall E-Commerce market leader in Western Europe, generating the highest online sales in the UK, France, Germany, Italy and Spain. Other prominent market players include Amazon's US rival eBay, Germany-based Otto Group and Zalando, France's Cdiscount and Vente-Privee, and UK's multichannel merchants Sainsbury's and Tesco. Moreover, amidst the growing cross-border online shopping trend, China-based AliExpress is gaining popularity among Western European digital buyers.

Covered Regions:

Western Europe.

Companies Mentioned:

Amazon.com Inc, eBay Inc, J Sainsbury PLC, Tesco PLC, Otto GmbH & Co KG, Zalando SE, Media Markt E-Business GmbH, Cdiscount SA, Vente-privee.com SA, Alibaba Group, El Corte Ingles SA, Carrefour SA.

Table of Contents
Product Code: 1455

Table of Contents

1. Management Summary

2. Regional Overview

  • B2C E-Commerce Sales in Europe, in EUR billion, and Year-on-Year Change, in %, 2013 - 2019f
  • Breakdown of B2C E-Commerce Sales in Europe by Sub-Regions, in %, 2018
  • Retail E-Commerce Sales in the EU5, in USD billion, and Year-on-Year Change, in %, 2018-2022f
  • Top 10 Countries Worldwide by Retail E-Commerce Sales, in USD billion, by Canada, China, India, Germany, France, Japan, Russia, South Korea, the UK, the USA, 2018 & 2019f
  • Retail E-Commerce Sales in the EU5, in USD billion, by Country, 2019f
  • Top Product Categories Purchased Online, in % of Online Shoppers in the EU, 2018
  • Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
  • Internet Penetration in the EU, by Country, in % of Individuals, 2012 - 2018
  • Online Shopper Penetration in the EU, by Country, in % of Individuals, 2012 - 2018
  • Cross-Border Online Shopper Penetration in the EU, by Country, in % of Online Shoppers, 2017 & 2018
  • Product Categories Purchased Online, in % of Individuals, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2018
  • Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2018
  • Breakdown of Maximum Acceptable Delivery Times, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, May 2018

3. UK

  • 3.1. Trends
    • B2C E-Commerce Market Overview and International Comparisons, September 2019
    • M-Commerce Sales, in GBP billion, 2019f & 2024f
    • Key Figures about Click and Collect, incl. Click & Collect Growth Rate, 2018-2023f, Click & Collect Sales, in GBP billion, 2023f, Click & Collect Share of Total E-Commerce Sales, in %, 2023f, Clothing and Footwear's Share of Click & Collect Sales, in %, 2018, Click & Collect Customer Satisfaction Rate, in %, 2018, and Share of Customers Who Bought an Additional Item When Collecting an Order, in %, 2018
    • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in the UK, 2013 - 2019
  • 3.2. Sales & Shares
    • Retail E-Commerce Sales, in GBP billion, and Share of Total Retail Sales, in %, 2017 - 2023f
    • Retail E-Commerce Sales, in GBP billion, 2018 & 2023f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2013 - 2018 & Q1-Q2 2019
  • 3.3. Internet Users & Online Shoppers
    • Number of Internet Users, in millions, and Penetration, in % of Adults, by Frequency of Use, 2013 - 2019
    • Online Shopper Penetration, in % of Adults, 2013-2019
    • Online Shopper Penetration, in % of Adults, by Age Group and Gender, 2013 - 2019
    • Breakdown of Frequency of Shopping Online During a Three-Month Period, in % of Online Shoppers, by Age Group and Gender, 2019
    • Breakdown of Online Spending During a Three-Month Period, in GBP, in % of Online Shoppers, by Age Group and Gender, 2019
  • 3.4. Products
    • Product Categories Purchased Online, in % of Adults, 2019
    • Online Grocery Sales, in GBP billion, 2018, 2019f & 2023f
  • 3.5. Payment
    • Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
    • Share of Online Shoppers Who Want Merchants to Offer a Range of Payment Options, in %, July 2018
  • 3.6. Delivery
    • Delivery-Related Reasons for Shopping Cart Abandonment, in % of Online Shoppers Who Abandoned a Shopping Cart for a Delivery-Related Reason, 2018
  • 3.7. Players
    • Top 10 E-Commerce Websites by Audience Reach, in % of Internet Users, September 2018
    • Breakdown of Frequency of Purchasing from Amazon, in % of Consumers, February 2019

4. Germany

  • 4.1. Trends
    • B2C E-Commerce Market Overview and International Comparisons, September 2019
    • Devices Used for Shopping Online, in % of Online Shoppers, 2017 & 2018
    • Breakdown of Research and Purchase Channels Used, in % of Consumers, 2015, 2019e & 2021f
    • Breakdown of Awareness of Click & Collect, in %, 2018
  • 4.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, by Three Comparative Estimates, and CAGR, in %, 2017 - 2023f
    • B2C E-Commerce Share of Total Retail Sales, in %, by Two Comparative Estimates, 2017 - 2023f
  • 4.3. Internet Users & Online Shoppers
    • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2012 - 2018
    • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2018
  • 4.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
    • B2C E-Commerce Sales, by Product Category, in EUR billion, 2017 & 2018
  • 4.5. Payment
    • Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2017 & 2018
  • 4.6. Delivery
    • Criteria Applied to Choosing an Online Shop to Buy From, in % of Online Shoppers, 2018
  • 4.7. Players
    • Breakdown of B2C E-Commerce Sales by Player Type, in %, 2018
    • Amazon's Market Share of B2C E-Commerce Sales, in %, 2018
    • Top 10 Online Shops, by Sales, in EUR million, 2018

5. France

  • 5.1. Trends
    • M-Commerce Share of B2C E-Commerce Sales, in %, 2014 - 2018
    • M-Commerce Share of Retail E-Commerce Sales, in %, 2019f
    • Devices Used for Shopping Online, in % of Online Shoppers, 2018
  • 5.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2016 - 2019f
    • B2C E-Commerce Share of Retail E-Commerce Sales, in %, 2018
    • Retail E-Commerce Sales, in EUR billion, and Share of Total Retail Sales, in %, 2017 - 2023f
  • 5.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2012 - 2018
    • Online Shopper Penetration, in % of Individuals, 2012 - 2018
  • 5.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
  • 5.5. Payment
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
    • Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2018
  • 5.6. Delivery
    • Delivery Methods Used in E-Commerce, in % of Online Shoppers, 2018
  • 5.7. Players
    • Online Merchants' Share of Total B2C E-Commerce Websites and B2C E-Commerce Market Sales, by Annual B2C E-Commerce Turnover, in %, 2017 & 2018
    • Top 5 E-Commerce Websites by Number of Monthly Visitors, in millions, Q1 2019
    • Top 10 Online Shops, by Sales, in EUR million, 2018

6. Spain

  • 6.1. Trends
    • Devices Used for Shopping Online, in % of Online Shoppers, June 2019
    • Breakdown of Research & Purchase Channels Used, in % Online Shoppers, June 2019
  • 6.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2015 - 2019f
    • B2C E-Commerce Share of Retail Sales, in %, 2018 & 2022f
  • 6.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2012 - 2018
    • Online Shopper Penetration, in % of Individuals, 2012 - 2018
  • 6.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
  • 6.5. Payment
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
    • Breakdown of Factors Most Important in Online Payment Methods, in % of Online Shoppers, October 2018
  • 6.6. Delivery
    • Factors Most Important to Customer Satisfaction in E-Commerce, in % of Online Shoppers, June 2019
  • 6.7. Players
    • Top 10 Online Shops, by Sales, in EUR million, 2018
    • Top 5 Online Shops by Number of Orders, in millions, 2018

7. Italy

  • 7.1. Trends
    • M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2017 - 2019f
    • Cross-Border Imports Share of B2C E-Commerce Sales, in %, 2018e
  • 7.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2015 - 2019f
    • B2C E-Commerce Share of Retail Sales, in %, 2018 & 2019f
  • 7.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2012 - 2018
    • Online Shopper Penetration, in % of Individuals, 2012 - 2018
  • 7.4. Products
    • Breakdown of B2C E-Commerce Sales by Products and Services, in %, 2015 - 2019f
    • B2C E-Commerce Sales by Category, by Products and Services, in EUR million, and Year-on-Year Change, in %, 2018 & 2019f
    • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
  • 7.5. Payment
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
    • Breakdown of the Number of Online Purchase Transactions by Payment Methods, in %, Q1 2018
  • 7.6. Delivery
    • New Delivery Options Introduced, in % of E-Commerce Companies, 2018
  • 7.7. Players
    • Top 10 Online Shops, by Sales, in EUR million, 2018
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