Market Research Report
Eastern Europe B2C E-Commerce Market 2019
|Published by||yStats.com GmbH & Co. KG||Product code||914183|
|Published||Content info||205 Pages/Charts
Delivery time: 1-2 business days
|Eastern Europe B2C E-Commerce Market 2019|
|Published: October 15, 2019||Content info: 205 Pages/Charts||
Online shopper penetration is on the rise across Eastern Europe, but remains behind that of Western Europe. In the region's largest online retail market, Russia, just above one-third of the population made purchases over the Internet in 2018, compared to more than three-quarters in Germany and the UK. This indicates that more growth is yet to come, with double-digit yearly increase rates projected for online retail sales in Russia and other Eastern European markets in 2019 and beyond.
M-Commerce is a major online shopping trend in the region. Over one in two digital buyers in Poland, Turkey, Romania, Hungary, Slovakia and other countries place E-Commerce orders via smartphones. Another rising trend is cross-border shopping. China-based AliExpress of the Alibaba Group ranks among the top E-Commerce websites in this region, rivalling local market leaders including Allegro, Heureka, eMag, Rozetka, Wildberries, and others.
Amazon.com Inc, Zalando SE, Rozetka. Ua Ltd, VKontakte Ltd, Wildberries LLC, M Video Trade OOO, DNS OOO, Ozon Holdings Limited, Heureka, Alibaba Group Holding Ltd, Ceneo S.A., Allegro Group Sp. z oo, OLX Inc., Gitti Gidiyor Bilgi Teknolojileri, Hepsiburada.com, eMag Group