Cover Image
Market Research Report

Europe B2C E-Commerce Market 2019

Published by yStats.com GmbH & Co. KG Product code 914877
Published Content info 188 Pages/Charts
Delivery time: 1-2 business days
Price
Back to Top
Europe B2C E-Commerce Market 2019
Published: October 29, 2019 Content info: 188 Pages/Charts
Description

Continued growth of online retail sales in Europe

The B2C E-Commerce market in Europe is the third largest worldwide, outranked by Asia-Pacific and North America. Despite the advancing maturity of digital commerce in the top markets of Western Europe, online retail sales are projected to continue to rise at a double-digit rate regionwide in 2019. The growth is spurred by developing trends such as mobile and cross-border online shopping.

Eastern Europe outpacing the West in terms of growth

Eastern Europe's B2C E-Commerce sales are projected to grow faster than those in Western Europe in 2019, although the latter holds a significantly higher share of the region's online sales volume. In both sub-regions, online and mobile shopper penetration is on the rise as more consumers discover the advantages of making purchases from the Internet. Local B2C E-Commerce market players are benefitting from the upward trend, but face strong competition from US-based Amazon in the West, and China's AliExpress in the East.

Table of Contents
Product Code: 1459

Table of Contents

1. Management Summary

2. Regional Overview

  • Breakdown of Global B2C E-Commerce Sales by Region, in %, 2019f
  • Retail E-Commerce and M-Commerce Growth Rate, by Global Regions, in %, 2019f vs. 2018
  • B2C E-Commerce Sales in Europe, in EUR billion, and Year-on-Year Change, in %, 2013 - 2019f
  • Breakdown of B2C E-Commerce Sales in Europe by Sub-Regions, in %, 2018
  • Top 10 Countries Worldwide by Retail E-Commerce Sales, in USD billion, by Canada, China, India, Germany, France, Japan, Russia, South Korea, the UK, the USA, 2018 & 2019f
  • Retail E-Commerce Sales in the EU5, in USD billion, and Year-on-Year Change, in %, 2018-2022f
  • Retail E-Commerce Sales in the EU5, in USD billion, by Country, 2019f
  • Top Product Categories Purchased Online, in % of Online Shoppers in the EU, 2018
  • Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
  • Breakdown of Maximum Acceptable Delivery Times, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Poland, Spain and the UK, May 2018
  • Internet Penetration in the EU, by Country, in % of Individuals, 2012 - 2018
  • Online Shopper Penetration in the EU, by Country, in % of Individuals, 2012 - 2018
  • Cross-Border Online Shopper Penetration in the EU, by Country, in % of Online Shoppers, 2017 & 2018

3. Advanced Markets

  • 3.1. UK
    • 3.1.1. Trends
      • B2C E-Commerce Market Overview and International Comparisons, September 2019
      • M-Commerce Sales, in GBP billion, 2019f & 2024f
      • Key Figures about Click and Collect, incl. Click & Collect Growth Rate, 2018-2023f, Click & Collect Sales, in GBP billion, 2023f, Click & Collect Share of Total E-Commerce Sales, in %, 2023f, Clothing and Footwear's Share of Click & Collect Sales, in %, 2018, Click & Collect Customer Satisfaction Rate, in %, 2018, and Share of Customers Who Bought an Additional Item When Collecting an Order, in %, 2018
    • 3.1.2. Sales & Shares
      • Retail E-Commerce Sales, in GBP billion, and Share of Total Retail Sales, in %, 2017 - 2023f
      • Retail E-Commerce Sales, in GBP billion, 2018 & 2023f
      • B2C E-Commerce Share of Total Retail Sales, in %, 2013 - 2018 & Q1-Q2 2019
    • 3.1.3. Internet Users & Online Shoppers
      • Number of Internet Users, in millions, and Penetration, in % of Adults, by Frequency of Use, 2013 - 2019
      • Online Shopper Penetration, in % of Adults, 2013-2019
    • 3.1.4. Products
      • Product Categories Purchased Online, in % of Adults, 2019
    • 3.1.5. Payment
      • Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
    • 3.1.6. Delivery
      • Delivery-Related Reasons for Shopping Cart Abandonment, in % of Online Shoppers Who Abandoned a Shopping Cart for a Delivery-Related Reason, 2018
    • 3.1.7. Players
      • Top 10 E-Commerce Websites by Audience Reach, in % of Internet Users, September 2018
  • 3.2. Germany
    • 3.2.1. Trends
      • B2C E-Commerce Market Overview and International Comparisons, September 2019
      • Devices Used for Shopping Online, in % of Online Shoppers, 2017 & 2018
      • Breakdown of Research and Purchase Channels Used, in % of Consumers, 2015, 2019e & 2021f
    • 3.2.2. Sales & Shares
      • B2C E-Commerce Sales, in EUR billion, by Three Comparative Estimates, and CAGR, in %, 2017 - 2023f
      • B2C E-Commerce Share of Total Retail Sales, in %, by Two Comparative Estimates, 2017 - 2023f
    • 3.2.3. Internet Users & Online Shoppers
      • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2012 - 2018
      • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2018
    • 3.2.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
      • B2C E-Commerce Sales, by Product Category, in EUR billion, 2017 & 2018
    • 3.2.5. Payment
      • Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2017 & 2018
    • 3.2.6. Delivery
      • Criteria Applied to Choosing an Online Shop to Buy From, in % of Online Shoppers, 2018
    • 3.2.7. Players
      • Top 10 Online Shops, by Sales, in EUR million, 2018
  • 3.3. France
    • 3.3.1. Trends
      • M-Commerce Share of Retail E-Commerce Sales, in %, 2019f
      • Devices Used for Shopping Online, in % of Online Shoppers, 2018
    • 3.3.2. Sales & Shares
      • B2C E-Commerce Sales, in EUR billion, 2016 - 2019f
      • B2C E-Commerce Share of Retail E-Commerce Sales, in %, 2018
      • Retail E-Commerce Sales, in EUR billion, and Share of Total Retail Sales, in %, 2017 - 2023f
    • 3.3.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2012 - 2018
      • Online Shopper Penetration, in % of Individuals, 2012 - 2018
    • 3.3.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
    • 3.3.5. Payment
      • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
    • 3.3.6. Delivery
      • Delivery Methods Used in E-Commerce, in % of Online Shoppers, 2018
    • 3.3.7. Players
      • Top 10 Online Shops, by Sales, in EUR million, 2018
  • 3.4. Spain
    • 3.4.1. Trends
      • Devices Used for Shopping Online, in % of Online Shoppers, June 2019
      • Breakdown of Research & Purchase Channels Used, in % Online Shoppers, June 2019
    • 3.4.2. Sales & Shares
      • B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2015 - 2019f
      • B2C E-Commerce Share of Retail Sales, in %, 2018 & 2022f
    • 3.4.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2012 - 2018
      • Online Shopper Penetration, in % of Individuals, 2012 - 2018
    • 3.4.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
    • 3.4.5. Payment
      • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
    • 3.4.6. Delivery
      • Factors Most Important to Customer Satisfaction in E-Commerce, in % of Online Shoppers, June 2019
    • 3.4.7. Players
      • Top 10 Online Shops, by Sales, in EUR million, 2018
  • 3.5. Italy
    • 3.5.1. Trends
      • M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2017 - 2019f
      • Cross-Border Imports Share of B2C E-Commerce Sales, in %, 2018e
    • 3.5.2. Sales & Shares
      • B2C E-Commerce Sales, in EUR billion, 2015 - 2019f
      • B2C E-Commerce Share of Retail Sales, in %, 2018 & 2019f
    • 3.5.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2012 - 2018
      • Online Shopper Penetration, in % of Individuals, 2012 - 2018
    • 3.5.4. Products
      • B2C E-Commerce Sales by Category, by Products and Services, in EUR million, and Year-on-Year Change, in %, 2018 & 2019f
      • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
    • 3.5.5. Payment
      • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
    • 3.5.6. Delivery
      • New Delivery Options Introduced, in % of E-Commerce Companies, 2018
    • 3.5.7. Players
      • Top 10 Online Shops, by Sales, in EUR million, 2018

4. Emerging Markets

  • 4.1. Russia
    • 4.1.1. Trends
      • B2C E-Commerce Market Overview and International Comparisons, September 2019
      • B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic Sales and Cross-Border Imports, in %, 2013 - 2019f
      • Breakdown of Devices Used in the Latest Online Purchase from Russian and Foreign Online Stores, in % of Online Shoppers, 2017 & 2018
      • Social Commerce Shopper Penetration, in % of Internet Users, and Types of Social Commerce Platforms Used, in % of Social Commerce Shoppers, 2018
    • 4.1.2. Sales & Shares
      • B2C E-Commerce Sales Forecasts, in RUB billion, by Six Comparative Estimates, 2016 - 2023f
      • B2C E-Commerce Share of Total Retail Sales, in %, 2018 & 2024f
    • 4.1.3. Internet Users & Online Shoppers
      • Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 - 2018
      • Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 - 2018
    • 4.1.4. Products
      • Breakdown of Domestic B2C E-Commerce Sales by Product Categories, in %, 2018
      • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
    • 4.1.5. Payment
      • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
    • 4.1.6. Delivery
      • Number of Parcels Delivered in E-Commerce, by Delivery Method, in millions, Share, in % of Total Number of Parcels, and Change, in %, 2016 & 2018
    • 4.1.7. Players
      • Top 10 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, Average Check, in RUB, Y-o-Y Change, and Main Product Category, 2018
  • 4.2. Poland
    • 4.2.1. Trends
      • B2C E-Commerce Market Overview and International Comparisons, September 2019
      • Devices Used for Online Shopping, in % of Online Shoppers, April 2018 & April 2019
      • Breakdown of O2O Approaches Used in the Last Purchase, in % of Online Shoppers and Mobile Shoppers, May 2019
    • 4.2.2. Sales & Shares
      • B2C E-Commerce Sales, in PLN billion, 2013 - 2019f
      • B2C E-Commerce Share of Total Retail Sales, in %, 2018
    • 4.2.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2012 - 2018
      • Online Shopper Penetration, in % of Individuals, 2012 - 2018
    • 4.2.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
    • 4.2.5. Payment
      • Payment Methods Used in E-Commerce, in % of Online Shoppers, May 2019
    • 4.2.6. Delivery
      • Delivery Methods Used in E-Commerce, in % of Online Shoppers, April 2019
    • 4.2.7. Players
      • Top E-Commerce Websites Most Associated with Online Shopping, in % Internet Users, April 2018 & April 2019
  • 4.3. Turkey
    • 4.3.1. Trends
      • Shopping Activities Carried Out Online, in % of Internet Users, Q2 2018
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Purchased from Any Foreign Country, From EU Countries and From Non-EU Countries, 2013 - 2018
    • 4.3.2. Sales & Shares
      • E-Commerce Sales by Segment, in TRY billion, 2017 & 2018
      • E-Commerce Share of Total Retail Sales, in %, 2014 - 2018
    • 4.3.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2012 - 2019
      • Online Shopper Penetration, in % of Individuals, Q1 2018 & Q1 2019
    • 4.3.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, Q1 2018 & Q1 2019
    • 4.3.5. Payment
      • Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
    • 4.3.6. Delivery
      • Share of Online Shoppers Whose Purchase Decision Is Affected by Delivery Costs and Speed, in %, February 2018
    • 4.3.7. Players
      • Top 10 E-Commerce Platforms Purchased From, by Product Category, in % of Online Shoppers Purchasing Each Category, September 2018
  • 4.4. Czech Republic
    • 4.4.1. Trends
      • Devices Used to Shop Online, in % of Online Shoppers, June 2018
    • 4.4.2. Sales & Shares
      • B2C E-Commerce Sales, in CZK billion, 2018 & 2019f
      • B2C E-Commerce Share of Retail Sales, in %, 2018
    • 4.4.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2012 - 2018
      • Online Shopper Penetration, in % of Individuals, 2012 - 2018
    • 4.4.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
    • 4.4.5. Payment
      • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
    • 4.4.6. Delivery
      • Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, June 2018
    • 4.4.7. Players
      • Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Czech Republic's Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, September 2019
  • 4.5. Greece
    • 4.5.1. Trends
      • Breakdown of Main Devices Used to Shop Online, in % of Online Shoppers, 2018
    • 4.5.2. Sales & Shares
      • B2C E-Commerce Sales, in EUR billion, 2018 & 2019f
    • 4.5.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2012 - 2018
      • Online Shopper Penetration, in % of Individuals, 2012 - 2018
    • 4.5.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
    • 4.5.5. Payment
      • Top Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
    • 4.5.6. Delivery
      • Top 3 Delivery-Related Problems in E-Commerce, in % of Online Shoppers, 2018
    • 4.5.7. Players
      • Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Greece's Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, September 2019
  • 4.6. Romania
    • 4.6.1. Trends
      • Devices Used to Shop Online, in % of Online Shoppers, June 2018
    • 4.6.2. Sales & Shares
      • B2C E-Commerce Sales, in EUR billion, 2017 & 2018
      • B2C E-Commerce Share of Retail Sales, in %, 2016 - 2018
    • 4.6.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2012 - 2018
      • Online Shopper Penetration, in % of Individuals, 2012 - 2018
    • 4.6.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
    • 4.6.5. Payment
      • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
    • 4.6.6. Delivery
      • Share of Online Shoppers Demanding Shorter Delivery Times, e.g. Same Day Delivery, in %, 2018
      • Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, June 2018
    • 4.6.7. Players
      • Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Romania's Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, September 2019
      • Revenues of the Top 1 E-Commerce Market Player (eMag), in RON billion, 2017 & 2018
  • 4.7. Hungary
    • 4.7.1. Trends
      • Devices Used to Shop Online, in % of Online Shoppers, June 2018
      • Number of Cross-Border Online Shoppers, in millions, and Cross-Border E-Commerce Spending, in HUF billion, 2018
    • 4.7.2. Sales & Shares
      • B2C E-Commerce Sales, in HUF billion, 2014 & 2018
      • B2C E-Commerce Share of Total Retail Sales, in %, 2018
    • 4.7.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2012 - 2018
      • Online Shopper Penetration, in % of Individuals, 2012 - 2018
    • 4.7.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
    • 4.7.5. Payment
      • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
    • 4.7.6. Delivery
    • Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, June 2018
      • 4.7.7. Players
      • Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Hungary's Share of Total Visits on Desktop, in %, Average Visit Duration, Pages Per Visit and Bounce Rate, September 2019

Companies Mentioned

Amazon.com Inc, eBay Inc, J Sainsbury PLC, Tesco PLC, Otto GmbH & Co KG, Zalando SE, Media Markt E-Business GmbH, Cdiscount SA, Vente-privee.com SA, El Corte Ingles SA, Carrefour SA, Rozetka. Ua Ltd, VKontakte Ltd, Wildberries LLC, M Video Trade OOO, DNS OOO, Ozon Holdings Limited, Heureka, Alibaba Group Holding Ltd, Ceneo S.A., Allegro Group Sp. z oo, OLX Inc., Gitti Gidiyor Bilgi Teknolojileri, Hepsiburada.com, eMag Group

Back to Top