Market Research Report
Europe B2C E-Commerce and Online Payment Market 2019
|Published by||yStats.com GmbH & Co. KG||Product code||916341|
|Published||Content info||258 Pages
Delivery time: 1-2 business days
|Europe B2C E-Commerce and Online Payment Market 2019|
|Published: November 6, 2019||Content info: 258 Pages||
"European B2C E-Commerce and online payment trends revealed in a new report by yStats.com"
Online retail sales in Europe are projected to maintain a double-digit growth rate in 2019, according to the figures cited by yStats.com. The leading product category purchased by online shoppers in this region is fashion, while the top trends include M-Commerce, cross-border E-Commerce, social and omnichannel shopping. In terms of competition, regional E-Commerce players are challenged by Amazon, the number one online shopping destination in Western Europe, and Alibaba, whose international cross-border website AliExpress is gaining popularity especially among Eastern Europe's digital buyers.
Credit cards and alternative payment methods are competing for the largest share of online retail payments in Europe. On the regional average, cards are ahead of PayPal, but shoppers' preferences vary by country. Besides PayPal, other top alternatives to card payments in European E-Commerce include bank transfer and pay by link, invoice and cash on delivery. Mobile wallets such as Apple Pay and Google Pay have not yet gained a significant share, but it is likely to increase as both consumer and seller adoption is rising.
Alibaba Group Holding Ltd, Allegro Group Sp. z oo, Amazon.com Inc, Ceneo S.A., DNS OOO, Gitti Gidiyor Bilgi Teknolojileri, Hepsiburada.com, Heureka, M Video Trade OOO, MIH PayU BV, MasterCard Inc., OLX Inc., Ozon Holdings Limited PS, Yandex Money LLC, PayPro SA, Rozetka. Ua Ltd, Sberbank of Russia PJSC, VKontakte Ltd., Visa Inc., Wildberries LLC, Zalando SE, eMag Group, Apple Inc, Carrefour SA, Cdiscount SA, El Corte Ingles SA, Ingenico Group SA, J Sainsbury PLC, Media Markt E-Business GmbH, Otto GmbH & Co KG, PayPal Holdings Inc, Tesco Plc, Vente-privee.com SA, Visa Inc., Wirecard AG, Worldpay Inc., Zalando SE, eBay Inc.