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Fleet Management in Europe - 9th Edition

Executive summary

Fleet management is an ambiguous term used in reference to a wide range of solutions for different vehicle-related applications. Berg Insight's definition of a fleet management solution is a vehicle-based system that incorporates data logging, satellite positioning and data communication to a backoffice application. The history of fleet management solutions goes back several decades. On-board vehicle computers first emerged in the 1980s and were soon connected to various satellite and terrestrial wireless networks. Today mobile networks can provide ubiquitous online connectivity at a reasonable cost and mobile computing technology delivers very high performance, as well as excellent usability. All of these components combined enable the delivery of vehicle management, transport management, driver management and mobile workforce management applications linking vehicles and enterprise IT systems.

Commercial vehicle fleets play an essential role in the European economy. According to official statistics there were 36.1 million commercial vehicles in use in EU23+2 in 2011. The 5.9 million medium and heavy trucks accounted for more than 75 percent of all inland transports, forming a € 250 billion industry. Approximately 0.8 million buses and coaches stood for 9.3 percent of all passenger kilometres. Last but not least, the greater part of the 29.5 million light commercial vehicles (LCV) in Europe was used by mobile workers and for activities such as distribution of goods and parcels.

Berg Insight is of the opinion that the European fleet management market has entered a growth period that will last for several years to come. Individual markets may however suffer temporary setbacks, depending on the local economic developments. The number of fleet management systems in active use is forecasted to grow at a compound annual growth rate of 14.2 percent from 3.65 million units at the end of 2013 to 7.10 million by 2018. The penetration rate in the total population of non-privately owned commercial vehicles is estimated to increase from 12.4 percent in 2013 to 22.9 percent in 2018.

A group of international aftermarket solution providers have emerged as the leaders on the European fleet management market. Masternaut reported an active installed base of close to 350,000 units in July 2014, mainly in France and the UK. TomTom Telematics was the fastest growing vendor also in 2014 and has now surpassed 400,000 subscribers in August 2014. This means that the two companies today share the number one spot in terms of installed base in Europe. Transics is ranked as the largest player in the heavy trucks segment with an estimated 85,000 active units installed. Other significant players include European companies such as Trakm8, Quartix, TRACKER, Vehco and Microlise and international players like Trimble, Navman Wireless and Teletrac from the US, Astrata Europe from Singapore and the South African telematics providers DigiCore and MiX Telematics.

All major truck manufacturers on the European market offer OEM telematics solutions as a part of their product portfolio. Mercedes-Benz, Volvo and Scania launched their first products in the 1990s and followed by MAN in 2000, Renault Trucks in 2004, DAF Trucks in 2006 and Iveco in 2008. A major trend in the past years has been the announcements of standard line fitment of fleet management solutions. Since the end of 2011, Scania is rolling out the Scania Communicator as standard on all European markets and includes a four year basic service subscription. The new generation of the Actros trucks from Mercedes-Benz contains the FleetBoard vehicle computer as standard in all EU27 countries since October 2011. Volvo is going in the same direction offering Dynafleet as standard in Europe. MAN TeleMatics is since July 2012 standard on the new truck model TGX EfficientLine including a 4-month trial for the service.

A second wave of M&A activities continued into 2014. At the beginning of 2014, Qualcomm finally divested also the majority of the European arm of its fleet business to Astrata Group. Later in February, WABCO acquired Transics and the transaction valued the company at about € 100 million. Lysanda acquired UK-based TRACKER Network in February. In April, TomTom also acquired the French FM provider DAMS Tracking, adding another 27,000 subscriptions to its installed base. Francisco Partners moreover divested Masternaut to Summit Partners (majority ownership) and FleetCor in the same month. In July 2014, Zucchetti Group acquired a majority share (51 percent) of Macnil from its founders. The latest transaction was done in October 2014 when Finder acquired its Polish competitor Autoguard to form the largest FMS provider in Poland.

Table of Contents

Table of Contents

List of Figures

Executive summary

1. Commercial vehicle fleets in Europe

  • 1.1. Light commercial vehicles
  • 1.2. Medium and heavy trucks
  • 1.3. Buses and coaches
  • 1.4. Trailers and semi-trailers
  • 1.5. Off-road construction and agriculture equipment
  • 1.6. Ownership structure
    • 1.6.1. Statistical estimates by industry and company size
    • 1.6.2. Light commercial vehicle fleets
    • 1.6.3. Medium and heavy commercial vehicle fleets

2. Fleet management solutions

  • 2.1. Fleet management infrastructure
    • 2.1.1. Vehicle segment
    • 2.1.2. GNSS segment
    • 2.1.3. Network segment
    • 2.1.4. Backoffice segment
  • 2.2. Vehicle management
    • 2.2.1. Vehicle diagnostics and maintenance planning
    • 2.2.2. Security tracking
  • 2.3. Driver management
    • 2.3.1. Driving data registration and analysis
    • 2.3.2. Eco-driving schemes
    • 2.3.3. Insurance risk management
  • 2.4. Operations management
    • 2.4.1. Routing and navigation
    • 2.4.2. Transport management
    • 2.4.3. Mobile workforce management
  • 2.5. Regulatory compliance and reporting
    • 2.5.1. Digital tachograph data download
    • 2.5.2. Electronic toll collection
    • 2.5.3. Other applications
  • 2.6. Business models

3. Market forecasts and trends

  • 3.1. Market analysis
    • 3.1.1. Fleet management installed base and unit shipments
    • 3.1.2. Regional market dynamics
    • 3.1.3. Fleet management vendor market shares
    • 3.1.4. Trailer telematics shipments, installed base and vendor market shares
  • 3.2. Market drivers and barriers
    • 3.2.1. Macroeconomic environment
    • 3.2.2. Regulatory environment
    • 3.2.3. Competitive environment
    • 3.2.4. Technology environment
  • 3.3. Value chain analysis
    • 3.3.1. Telematics industry players
    • 3.3.2. Automotive industry players
    • 3.3.3. Telecom industry players
    • 3.3.4. IT industry players
  • 3.4. Future industry trends
    • 3.4.1. The long-term evolution of the fleet management ecosystem
    • 3.4.2. OEM fleet telematics market developments
    • 3.4.3. LCV manufacturers collaborating with aftermarket players
    • 3.4.4. Go-to-market strategy and pricing model evolution
    • 3.4.5. Insurance telematics for commercial fleets
    • 3.4.6. Fleet management services based on mobile app platforms
    • 3.4.7. Big data in the fleet management sector
    • 3.4.8. More Pan-European players to enter the scene
    • 3.4.9. Mergers and acquisitions to continue in 2014/2015

4. OEM products and strategies

  • 4.1. Truck manufacturers
    • 4.1.1. Daimler Group
    • 4.1.2. Volvo Group
    • 4.1.3. Scania
    • 4.1.4. MAN Truck & Bus
    • 4.1.5. DAF Trucks
    • 4.1.6. Iveco
  • 4.2. Construction equipment manufacturers
    • 4.2.1. Bobcat
    • 4.2.2. Caterpillar
    • 4.2.3. Deere & Company
    • 4.2.4. Hyundai Construction Equipment
    • 4.2.5. JCB
    • 4.2.6. Komatsu
    • 4.2.7. Volvo CE
  • 4.3. Trailer manufacturers
    • 4.3.1. Schmitz Cargobull
    • 4.3.2. Krone
    • 4.3.3. Kögel
  • 4.4. OE suppliers
    • 4.4.1. Actia
    • 4.4.2. Continental
    • 4.4.3. Stoneridge Electronics
    • 4.4.4. WABCO
  • 4.5. Hardware and software providers
    • 4.5.1. Advantech-DLoG
    • 4.5.2. Aplicom
    • 4.5.3. CalAmp
    • 4.5.4. ERM Advanced Telematics
    • 4.5.5. Falcom
    • 4.5.6. IAV
    • 4.5.7. John Deere Electronic Solutions
    • 4.5.8. Mobile Devices
    • 4.5.9. Pointer Telocation
    • 4.5.10. Quake Global
    • 4.5.11. Squarell

5. International aftermarket solution providers

  • 5.1. Astrata Europe
  • 5.2. DigiCore (Ctrack)
  • 5.3. Garmin and partners
  • 5.4. Geotab
  • 5.5. Masternaut
  • 5.6. MiX Telematics
  • 5.7. Navman Wireless
  • 5.8. Telogis
  • 5.9. Teletrac
  • 5.10. TomTom Telematics
  • 5.11. Transics - a WABCO company
  • 5.12. Trimble
  • 5.13. Vehco

6. Regional aftermarket solution providers

  • 6.1. Benelux and France
    • 6.1.1. EasyFleet
    • 6.1.2. Eliot
    • 6.1.3. Fleetlogic
    • 6.1.4. Geodynamics
    • 6.1.5. GPS-Buddy
    • 6.1.6. Groeneveld ICT Solutions
    • 6.1.7. Inter-Data
    • 6.1.8. IT Mobile
    • 6.1.9. Micpoint
    • 6.1.10. Novacom
    • 6.1.11. OCEAN
    • 6.1.12. Orange Business Services
    • 6.1.13. Ornicar
    • 6.1.14. RAM Mobile Data
    • 6.1.15. RouteVision
    • 6.1.16. Sedimap
    • 6.1.17. TEKSAT
    • 6.1.18. Telefleet
    • 6.1.19. Traqueur
  • 6.2. Germany and Central Europe
    • 6.2.1. AROBS Transilvania Software
    • 6.2.2. AutoGuard
    • 6.2.3. CVS Mobile
    • 6.2.4. ETA Automatizari Industriale
    • 6.2.5. Finder
    • 6.2.6. Framelogic
    • 6.2.7. GPS Bulgaria
    • 6.2.8. i-Cell
    • 6.2.9. ICOM
    • 6.2.10. Idem Telematics
    • 6.2.11. Logifleet
    • 6.2.12. Mireo
    • 6.2.13. Mobile Objects
    • 6.2.14. Openmatics
    • 6.2.15. SAS Grup
    • 6.2.16. Sherlog Trace
    • 6.2.17. Spedion
    • 6.2.18. WebEye International
    • 6.2.19. Yellowfox
  • 6.3. The Mediterranean
    • 6.3.1. Cobra Automotive Technologies
    • 6.3.2. Detector
    • 6.3.3. Frotcom International
    • 6.3.4. G4S Telematix
    • 6.3.5. GET Italia
    • 6.3.6. GMV
    • 6.3.7. Inosat
    • 6.3.8. Loqus
    • 6.3.9. Macnil
    • 6.3.10. MobiVision
    • 6.3.11. Movildata
    • 6.3.12. Satdata
    • 6.3.13. Tecmic
  • 6.4. Nordic countries
    • 6.4.1. EcoFleet
    • 6.4.2. Fleet 101
    • 6.4.3. Fleetech
    • 6.4.4. GateHouse
    • 6.4.5. Locus
    • 6.4.6. PocketMobile
    • 6.4.7. Total Car
    • 6.4.8. Trackunit
  • 6.5. UK and Ireland
    • 6.5.1. Aeromark
    • 6.5.2. BigChange
    • 6.5.3. Blue Tree Systems
    • 6.5.4. Celtrak
    • 6.5.5. Crystal Ball
    • 6.5.6. FleetMatics
    • 6.5.7. GreenRoad
    • 6.5.8. Isotrak
    • 6.5.9. Matrix Telematics
    • 6.5.10. Microlise
    • 6.5.11. Quartix
    • 6.5.12. RAM Tracking
    • 6.5.13. Satmo
    • 6.5.14. TRACKER Network
    • 6.5.15. Trakm8
    • 6.5.16. Transpoco
    • 6.5.17. Webtech Wireless
    • 6.5.18. Wejo Fleet
  • Glossary

List of Figures

  • Figure 1.1: Commercial vehicles in use (EU23+2 2011)
  • Figure 1.2: New registrations of commercial vehicles (EU23+2 2013)
  • Figure 1.3: Commercial vehicle market trends by country (EU23+2 2013)
  • Figure 1.4: LCV manufacturer market shares (EU27+2 2013)
  • Figure 1.5: Trucks (>3.5t) market shares, by group and brand (EU15+2 2013)
  • Figure 1.6: Trucks (3.5-16t) market shares, by group and brand (EU15+2 2013)
  • Figure 1.7: Trucks (>16t) market shares, by group and brand (EU15+2 2013)
  • Figure 1.8: Bus and coach market shares, by group and brand (EU15+2 2013)
  • Figure 1.9: Trailer manufacturer production volumes and market share (EU23+2 2013)
  • Figure 1.10: Off-road equipment shipments by category (EU27+2 2013)
  • Figure 1.11: CVs and average fleet size by industry and company size (EU27 2006)
  • Figure 1.12: Examples of typical organisations for different LCV fleet sizes
  • Figure 1.13: Examples of typical organisations for different HCV fleet sizes
  • Figure 2.1: Fleet management infrastructure overview
  • Figure 2.2: Examples of FM unit form factors
  • Figure 2.3: Data interfaces used by FM units
  • Figure 2.4: Examples of devices connected to FM-units
  • Figure 2.5: Mobile network operators (EU23+2 2012)
  • Figure 2.6: Example of FM backoffice segment
  • Figure 2.7: Digital tachograph smart cards issued (EU23+2 Q4-2013)
  • Figure 2.8: Nationwide Toll systems for trucks in Europe (2013)
  • Figure 3.1: Fleet management shipments and penetration rate (EU27+2 2012-2018)
  • Figure 3.2: Fleet management installed base and penetration rate by region (Q4-2013)
  • Figure 3.3: Top-25 fleet management providers, by installed base (EU27+2 Q4-2013)
  • Figure 3.4: Trailer Telematics shipments and penetration rate (EU27+2 2012-2018)
  • Figure 3.5: Top-5 trailer telematics providers, by installed base (EU27+2 Q4-2013)
  • Figure 3.6: Financial data for leading telematics industry players (2013)
  • Figure 3.7: FM mergers and acquisitions in Europe (2010-2014)
  • Figure 3.8: Mobile operators in Europe by M2M subscriber base (Q4-2013)
  • Figure 3.9: Examples of fleet management offerings by mobile operators (2013)
  • Figure 5.1: Masternaut Connect overview
  • Figure 5.2: Enterprise customers across major industry verticals
  • Figure 5.3: TomTom WEBFLEET, PRO 9150, LINK 510 and ecoPLUS
  • Figure 5.4: Transics TX-SKY and TX-GO
  • Figure 6.1: Active FM systems in Benelux and France (2010-2018)
  • Figure 6.2: Active FM systems in Germany and Central Europe (2010-2018)
  • Figure 6.3: Active FM systems in the Mediterranean (2010-2018)
  • Figure 6.4: Active FM systems in the Nordic countries (2010-2018)
  • Figure 6.5: Active FM systems in the UK and Ireland (2010-2018)
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