Employee Advocacy Tool Market, By Deployment Model, By Organization Size, By End-User, By Geography

Description

The employee advocacy tool market size is expected to reach US$ 5 Billion by 2030, from US$ 1.2 Billion in 2023, at a CAGR of 22.6% during the forecast period.

Report Coverage		Report Details
Base Year:	2022	Market Size in 2023/2024:	US$ 1.2 Bn
Historical Data for:	2018 to 2021	Forecast Period:	2023 - 2030
Forecast Period 2023/2024 to 2030/2031 CAGR:	22.60%	2030/2031 Value Projection:	US$ 5 Bn

Figure 1. Global Employee Advocacy Tool Market Share (%), by Region, 2023

Employee advocacy tools have become increasingly important in today's digital age, as companies recognize the power of their own employees in shaping brand perception and driving business growth. These tools enable employees to become brand advocates, sharing company content and promoting its products or services on their personal social media platforms. By harnessing the reach of their employees' networks, organizations can amplify their brand messaging and increase their online presence.

Market Dynamics:

The employee advocacy tool market is witnessing significant growth, driven by several factors. One of the key drivers is the rising importance of employee-generated content and its impact on brand perception. Consumers today trust their peers and employees more than traditional advertising methods, making employee advocacy a powerful tool for enhancing brand credibility. Furthermore, organizations are realizing the potential of employee advocacy in increasing their social media reach and engagement. By leveraging their employees' social networks, companies can extend their brand message to a wider audience, generating more leads and conversions. The employee advocacy tools market has seen growth as organizations recognize the benefits of harnessing their employees as brand advocates. This growth has attracted various players, leading to increased competition and innovation within the market.

However, there are also challenges and restraints in the market. One such challenge is ensuring that employees are engaged and motivated to participate in advocacy efforts. Organizations need to provide the right incentives and support to encourage employees to become active advocates. Additionally, there may be concerns regarding data privacy and security when employees share company content on their personal social media accounts.

Key features of the study:

This report provides in-depth analysis of the global employee advocacy tool market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global employee advocacy tool market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include EveryoneSocial, Hootsuite, Sociabble, PostBeyond, Dynamic Signal, MarketBeam, Bambu by Sprout Social, Influitive, GaggleAMP, Rallyware, Ambassify, DrumUp, SocialChorus, Speakap, PostBeyond, Dynamic Signal, and others
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global employee advocacy tool market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global employee advocacy tool market

Employee Advocacy Tool Market Detailed Segmentation:

By Deployment Model
- Cloud-based
- On-premise
- Hybrid
By Organization Size
- Small & Medium Enterprises
- Large Enterprises
By End User
- IT & Telecom
- Retail & Consumer Goods
- BFSI
- Healthcare
- Media & Entertainment
- Others
By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Key Players
- EveryoneSocial
- Hootsuite
- Sociabble
- PostBeyond
- Dynamic Signal
- MarketBeam
- Bambu by Sprout Social
- Influitive
- GaggleAMP
- Rallyware
- Ambassify
- DrumUp
- SocialChorus
- Speakap
- Others

Product Code: CMI6239

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Employee Advocacy Tool Market, By Deployment Model
- Employee Advocacy Tool Market, By Organization Size
- Employee Advocacy Tool Market, By End User
- Employee Advocacy Tool Market, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Growth in renovation and remodeling activities
- High initial and installation costs
- Rising demand for quartzite stone slabs
Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Employee Advocacy Tool Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Employee Advocacy Tool Market , By Deployment Model, 2018 - 2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Cloud-based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
On-premise
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
Hybrid
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)

6. Employee Advocacy Tool Market , By Organization Size, 2018 - 2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Small & Medium Enterprises
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
Large Enterprises
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)

7. Employee Advocacy Tool Market , By End User, 2018 - 2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
IT & Telecom
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
Retail & Consumer Goods
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
BFSI
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
Healthcare
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
Media & Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)

8. Employee Advocacy Tool Market , By Region, 2018 - 2030, (US$ Bn)

Introduction
- Market Share Analysis, By Country, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, For Country 2018 -2030
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2018 - 2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Bn)
U.S.
Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2018 - 2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Bn)
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2018 - 2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Bn)
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2018 - 2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2018 - 2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Bn)
GCC Countries
Israel
South Africa
Central Africa
North Africa
Rest of Middle East

9. Competitive Landscape

EveryoneSocial
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Hootsuite
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Sociabble
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
PostBeyond
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Dynamic Signal
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
MarketBeam
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Bambu by Sprout Social
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Influitive
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
GaggleAMP
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Rallyware
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Ambassify
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
DrumUp
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
SocialChorus
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Speakap
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Others
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Analyst Views

10. Section

Research Methodology
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