Baby Wipes - Market Insights, Competitive Landscape, and Market Forecast - 2030

Baby Wipes Market By (Wet Wipes And Dry Wipes), By Distribution Channels (Supermarkets And Hypermarkets, E-Commerce, And Others), by geography is estimated to register growth at a remarkable CAGR forecast during 2024-2030 owing to increased adoption of baby wipes for maintaining infant sanitation and increasing product development activities

The global baby wipes market was valued at USD 4,657 million in 2023, growing at a CAGR of 5.20% during the forecast period from 2024 to 2030 to reach USD 6,301 million by 2030. The baby wipes market is slated to witness prosperity owing to factors such as increasing usage of baby wipes for maintaining infant sanitation, increasing number of working mothers, the growing importance of biodegradable baby wipes, rising disposable income, increasing product development activities, and the growing focus on improving the safety and usability of baby wipes are further expected to result in the appreciable revenue growth in the baby wipes market during the forecast period (2024-2030).

Baby Wipes Market Dynamics:

Baby wipes are handy, easy to carry around, and hygienic to cleanse the baby's sensitive skin. Baby wipes prevent the occurrence of rashes by keeping the skin well-hydrated, moisturized, and soft. Along with cleaning the skin of the baby, these baby wipes can also be used to properly clean the baby pacifiers and baby's toys as they help in eliminating any kind of dirt, dust, and germs that can be harmful to the baby. Thereby, increasing the usage and demand for baby wipes.

Although baby wipes are favored for their ease of use, in some cases they can be detrimental to the environment. Most baby wipes are made up of non-biodegradable materials that can damage the environment by contaminating the water and food supplies, disturbing the ecosystem, and causing other irreversible deteriorating effects. Therefore, companies are now focused on developing eco-friendly biodegradable baby wipes which are likely to accelerate the market growth for baby wipes. For instance, in August 2022, Coterie announced the launch of its new baby wipe which is made from 100% plant-based, biodegradable, and compostable materials, with raw materials derived from renewable wood sources.

However, the risk of chemical health hazards and the availability of other alternatives may act as a restraint in the baby wipes market growth.

The baby wipes market saw slight growth during the period of the COVID-19 pandemic. Owing to the rising cases of COVID-19, baby wipes were highly in demand among the public owing to the rising awareness of infant sanitation and hygiene and to prevent the risk of cross-contamination from items such as baby pacifiers and toys. Nevertheless, the post-pandemic arena is going to be uplifting for the growth of baby wipes market.

Baby Wipes Market Segment Analysis:

Baby Wipes Market by Type (Wet Wipes and Dry Wipes), Distribution Channels (Supermarkets and Hypermarkets, E-Commerce, and Others), Geography (North America, Europe, Asia-Pacific, and Rest of the World)

Based on the type segment of the baby wipes market, the dry wipes category is projected to register a significant growth in revenue in baby wipes in the year 2023. Dry wipes are wipes without liquid. These are fragrance-free, unbleached, and made up of 100 percent cotton and thereby considered safe for baby's sensitive skin. Dry wipes are highly durable and versatile. These can be used to clean or wipe off food from a baby's face, for nappy changing, and for other purposes.

Unlike wet wipes where one has to take out 4-5 wipes at once for cleaning, dry wipes can be used to perform the same task with the utilization of 1 or 2 wipes which reduces the overall wastage of wipes. Also, the size of dry wipes is better than those of wet wipes.

Therefore, considering the advantages associated with dry baby wipes and their growing popularity among consumers, this product category is expected to generate considerable revenue thereby pushing the overall growth of the global baby wipes market during the forecast period.

North America is expected to dominate the overall Baby Wipes Market:

Among all the regions, North America is expected to lead in revenue generation in the global baby wipes market. This can be ascribed to the increasing usage of baby wipes for maintaining infant hygiene, increasing disposable income, a highly potent market in terms of product development and launches, and the local presence of key market players among other factors in the region.

One of the prominent factors supporting the growth of the North America baby wipes market is the rising working mother population in the region. For instance, according to the US Department of Labor 2022 data, nearly 65.6 percent of mothers having children under age 6 participated in the labor force in 2022 in the US. The source further stated that around 1,500 mothers with children under 1 year, about 1,767 mothers with 1-year-old children, and 1,616 mothers with children aged 2 years were employed in 2022 in the United States. As per the same source, about 4,943 mothers having children under age 3 were working in the US in 2020. Baby wipes make the task of cleaning and sanitizing a baby's skin comparatively easy and quick without relying on water. Also, baby wipes are handy, can be carried around, and can be used anywhere at home or outside.

The rising disposable personal income is another factor anticipated to bolster the growth of the baby wipes market in the region. As per the data published by the Bureau of Economic Analysis under the US Department of Commerce 2022, personal income and its disposition increased from USD 19,832.3 billion in 2020 to USD 21,294.8 billion in 2022 in the United States. The rising personal income allows parents to spend more on essential items such as baby wipes for their children.

In October 2020, Niki's Natural Wipes, an Australian company announced the launch of baby wipes that are infused with antibacterial and antiviral manuka honey in the United States. Hence, the increasing focus of companies on launching new products in the region is also going to positively impact the market growth of baby wipes.

Therefore, the above-mentioned factors are expected to bolster the growth of the baby wipes market in the United States during the forecast period.

Baby Wipes Market Key Players:

Some of the key market players operating in the baby wipe market include Johnson & Johnson Private Limited, Nice-Pak Products, Inc., Himalaya Wellness Company, Farlin-Global, Procter & Gamble, Unicharm Corporation, Albaad, Irish Breeze, Blue Bear Protection, Yoboo, Hindustan Unilever Limited, Linette Hellas SA., Canopus Wet Wipe, Dabur India Ltd., Kimberly Clark, Coterie Baby, Inc., Niki's Natural Wipes, The Honest Company, Inc., Premier Care Industries, Kleen-Pak Products Pte Ltd., and others.

Recent Developmental Activities in the Baby Wipes Market:

In January 2022, Blue Bear Baby launched dermatologically tested sensitive baby wipes that are hypoallergenic and made with nourishing ingredients.

In February 2022, yoboo, a medical feeding maternal and child brand, launched their new unscented baby wipes on the Philippine e-commerce platform.

Key Takeaways from the Baby Wipes Market Report Study

Market size analysis for current baby wipes market size (2023), and market forecast for 5 years (2024-2030)

The effect of the COVID-19 pandemic on this market is significant. To capture and analyze suitable indicators, our experts are closely watching the baby wipes market.

Top key product developments, mergers, acquisitions, partnerships, and joint ventures happened over the last 3 years

Key companies dominating the global baby wipes market.

Various opportunities are available for the other competitor in the baby wipes market space.

What are the top-performing segments in 2023? How these segments will perform in 2030.

Which are the top-performing regions and countries in the current baby wipes market scenario?

Which are the regions and countries where companies should have concentrated on opportunities for baby wipes market growth in the coming future?

Target Audience who can be benefited from this Baby Wipes Market Report Study

Baby wipes products providers

Research organizations and consulting companies

Baby wipes -related organizations, associations, forums, and other alliances

Government and corporate offices

Start-up companies, venture capitalists, and private equity firms

Distributors and Traders dealing in baby wipes

Various distribution channels who want to know more about the baby wipes market and the latest product innovations in the baby wipes market.

Frequently Asked Questions for the Baby Wipes Market:

1. What are baby wipes?

Baby wipes either wet or dry are a type of hygiene product meant for cleaning and moisturizing the skin of the baby.

2. What is the market for global baby wipes?

The global baby wipes market was valued at USD 4,657 million in 2023, growing at a CAGR of 5.20% during the forecast period from 2024 to 2030 to reach USD 6,301 million by 2030.

3. What are the drivers for the global baby wipes market?

The baby wipes market is slated to witness prosperity owing to factors such as increased adoption of baby wipes for maintaining infant sanitation, increasing number of working mothers, the rising importance of biodegradable baby wipes, and the growing focus on improving the safety and usability of baby wipes are further expected to result in the appreciable revenue growth in the baby wipes market during the forecast period (2024-2030).

4. Who are the key players operating in the global baby wipes market?

Some of the key market players operating in the baby wipe market include Johnson & Johnson Private Limited, Nice-Pak Products, Inc., Himalaya Wellness Company, Farlin-Global, Procter & Gamble, Unicharm Corporation, Albaad, Irish Breeze, Blue Bear Protection, Yoboo, Hindustan Unilever Limited, Linette Hellas SA., Canopus Wet Wipe, Dabur India Ltd., Kimberly Clark, Coterie Baby, Inc., Niki's Natural Wipes, The Honest Company, Inc., Premier Care Industries, Kleen-Pak Products Pte Ltd., and others.

5. Which region has the highest share in the baby wipes market?

North America is expected to dominate the overall baby wipes market during the forecast period, 2024 to 2030. This can be ascribed to the increasing usage of baby wipes for maintaining infant hygiene, increasing disposable personal income, a highly potent market in terms of product development and launches, and the local presence of key market players among other factors in the region.