Global Stevia Tea Market - 2024-2031

Overview

Global Stevia Tea Market reached US$ 85.1 million in 2023 and is expected to reach US$ 159.9 million by 2031, growing with a CAGR of 8.2% during the forecast period 2024-2031.

Consumer preferences are evolving towards healthier beverage options, which is driving considerable growth and revolution in the stevia tea industry. A popular sugar substitute in a variety of food and beverage products, including tea, is stevia, a natural sweetener made from the Stevia rebaudiana plant. Due to its low-calorie count and possible health benefits, stevia tea has become a popular alternative for people looking for natural and tasty beverage options who are health-conscious.

With worries about obesity, sugar intake, and lifestyle-related health problems on the rise, stevia tea presents an enticing alternative by giving sweetness without the extra calories and possible health hazards of conventional sweeteners. Moreover, advancements in product formulas, taste selections, and packaging styles have increased the attractiveness and accessibility of stevia tea products, spurring industry expansion and fostering consumer adoption across diverse demographics.

The flavored segment in the stevia tea market accounts for over half of the share. Similarly, Asia-Pacific dominates the stevia tea market, capturing the largest market share of over 1/3rd. A survey by a consumer insights company reveals that 70% of respondents in Asia-Pacific prefer stevia-sweetened tea over sugar-sweetened alternatives due to health concerns and the desire for reduced-calorie options.

Dynamics

Increasing Health Consciousness and Demand for Natural Products

Growing consumer interest in natural products and health consciousness are major factors driving the stevia tea market's expansion. Globally, consumers are actively looking for healthier beverage alternatives to traditional sugar-filled options as they become more conscious of the effects of their dietary choices on their health. As a natural, plant-based beverage with zero calories for sweetening, stevia tea has become more and more popular among consumers who are health-conscious as a better option than sugary drinks.

In addition, a Mintel poll found that 72% of worldwide customers prefer drinks made with natural sweeteners like stevia to ones made with artificial sweeteners. Younger customers, specifically millennials and Generation Z are the ones driving demand for natural and plant-based products, demonstrating how strongly they feel about this choice.

The post-pandemic increase in consumer knowledge of the value of immunity-boosting and healthy lifestyle choices has further fueled the trend towards natural and health-conscious products. In response to the pandemic, 43% of consumers worldwide reported choosing healthier foods and beverages, with a focus on items thought to have immune-boosting qualities, according to a NielsenIQ survey.

Growing Awareness of Sugar Alternatives and Low-Calorie Beverages

The market for stevia tea is expanding due in large part to consumers' increasing awareness of sugar substitutes and low-calorie drinks. Concerns over the harmful health consequences of excessive sugar consumption-such as diabetes, obesity, and dental problems-are growing among consumers. The demand for healthy beverage options that offer sweetness without the calories and harmful effects of sugar is rising as a result. Health-conscious consumers looking for tasty, low-calorie substitutes for traditional sugary drinks are increasingly choosing stevia tea.

According to WHO Report 2023, over half a billion people worldwide have diabetes, and this number is expected to more than double to 1.3 billion by 2050. The majority of people with diabetes live in low- and middle-income countries. According to the World Obesity Atlas 2023 report, 38% of the global population is either overweight or obese, meaning they have a body mass index (BMI) higher than 25 kg/m2. By 2035, the global prevalence of overweight and obesity is projected to reach 51%. 66% of adults have visible tooth plaque.

Furthermore, a survey conducted by Euromonitor International found that 68% of consumers worldwide actively look for food and beverage products with reduced or no sugar content. This shift in consumer behavior is particularly pronounced among younger demographics, with millennials and Generation Z consumers leading the demand for low-calorie and natural sweetener options.

Regulatory Challenges and Compliance Issues

Stevia tea products must adhere to stringent labeling regulations set by regulatory bodies to protect consumers and guarantee transparency. To abide by laws about ingredient declarations, nutritional data, and health claims, manufacturers must appropriately label their goods. A company's reputation and the trust of its customers may suffer if labeling regulations are not followed. This can lead to regulatory scrutiny, fines, and product recalls.

The maximum allowable quantities of steviol glycosides, the sweet substances present in stevia, are determined by regulatory bodies in various nations. The concentration of stevia that can be used in food and beverage products is limited by these limitations to maintain safety and minimize any possible health hazards. However, manufacturers may find it difficult to comply with these standards, particularly when creating stevia tea drinks with different sweetness levels.

Segment Analysis

The global stevia tea market is segmented based on flavor, type, packaging, distribution channel and region.

The Surging Demand for Blended Black Tea Profiles

Shifting consumer preferences toward healthier beverage options, growing awareness of the harmful health effects of excessive sugar consumption, and the growing popularity of natural sweeteners like stevia, have contributed to the steady increase in demand for flavored stevia tea. Flavored stevia tea is becoming increasingly popular among health-conscious consumers looking for tasty but guilt-free beverages since it provides a refreshing and low-calorie substitute for conventional sugary drinks.

Beverage producers are creating flavored stevia teas with natural ingredients and flavors, like fruit extracts, herbs, and spices, in response to the increased desire for clean-label products. In keeping with customer expectations for real, healthy drinks, these natural flavorings improve the flavor and aroma of stevia tea.

In April 2022, Pure Leaf Iced Tea announced the expansion of its tea portfolio with new lower-sugar iced teas. The new offerings give consumers a refreshing option that says "no" to artificial flavors and sweeteners while saying "yes" to great taste with stevia sweetener. The products are available in major retailers nationwide, the new line from Pure Leaf comes in three delicious flavors that are reduced sugar takes on pure leaf favorites - subtly sweet black tea, subtly sweet peach, and subtly sweet lemon.

Geographical Penetration

Increasing Trend of Overall Well-being among Asia-Pacific

A wide range of elements are contributing to the notable development in the Asia-Pacific region's stevia tea demand. There is a growing trend for natural and plant-based beverages like stevia tea among customers in Asia-Pacific who are becoming more ecologically concerned and health conscious. Consumers' search for better beverage options is being driven by growing worries about sugar intake, obesity, and health issues tied to lifestyle choices.

According to the World Health Organization (WHO), 20% of children and adolescents aged 5-19 were overweight in 2022, up from 8% in 1990. 8% of children and adolescents were obese in 2022, up from 2% in 1990. The Pacific is the most overweight subregion in the world, with 59% of adults being overweight and 20% being obese. In Asia-Pacific, about 227 million people live with type 2 diabetes and about half of them are undiagnosed and unaware of developing long-term complications.

For companies that produce stevia tea, the Asia-Pacific area offers a sizable market. China, Japan, India, and South Korea are among the world's top tea-drinking nations, and these nations are located in the region. Prime markets for stevia tea products include these nations because of their rich traditions of drinking tea and their strong cultural appreciation of herbal and medicinal teas.

Moreover, the popularity of stevia as a sweetening agent is on the rise in the Asia-Pacific region, driven by growing consumer awareness of its natural origin and zero-calorie properties. Stevia is widely used as a sugar substitute in various food and beverage products, including tea, to cater to health-conscious consumers seeking to reduce their sugar intake.

COVID-19 Impact Analysis

Regarding the stevia tea market, the COVID-19 epidemic has had a conflicting effect. As a natural and health-conscious alternative, stevia tea is one of the functional beverages that has become increasingly popular due to the pandemic's greater emphasis on health and wellness. The antioxidant qualities of stevia tea attracted consumers looking for items that would strengthen their immune systems and reduce stress.

Nonetheless, the epidemic also caused supply chain disruptions, which resulted in logistical difficulties and shortages of transportation, raw materials, and packing. Furthermore, stevia tea product usage outside of homes was impacted by lockdown procedures and limitations on foodservice facilities. Notwithstanding these obstacles, the demand for stevia tea was boosted by the growing trend of healthy living and the accessibility of ready-to-drink items.

Russia-Ukraine War Impact Analysis

The protracted hostilities between Russia and Ukraine have created uncertainty and disturbances in the worldwide supply chain, which could have an impact on the stevia tea industry. Due to its large stevia production, Ukraine may experience disruptions in stevia harvesting, cultivation, or exports, which may affect the availability and cost of stevia-based goods such as stevia tea. The international commerce of stevia tea may also be impacted by shifts in import-export laws and currency exchange rates brought on by geopolitical unrest and trade interruptions.

Moreover, the demand for high-end stevia tea products, especially in Eastern European countries, may be impacted by the region's economic instability and consumer spending power. In general, the conflict between Russia and Ukraine raises concerns about supply chain interruptions, market instability, and shifts in consumer behavior that could have an influence on the market in the short to medium term.

By Flavor

• Unflavored
• Flavored
  • Lemon
  • Peach
  • Raspberry
  • Mint
  • Others

By Type

• Green Tea with Stevia
• Black Tea with Stevia
• Herbal Tea with Stevia
• White Tea with Stevia
• Oolong Tea with Stevia
• Rooibos Tea with Stevia
• Matcha Tea with Stevia
• Blended Teas with Stevia
• Others

By Packaging

• Bottles
• Cans
• Tetra Packs
• Cartons
• Pouches
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Online Retail
• Specialty Stores
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In December 2023, the RYL Co. launched its debut line of functional wellness teas. RYL's teas combine the health benefits of traditional steeped tea and 200 mg of polyphenols with the company's zero-sugar, zero-calorie formula. Each tea is made with all-natural monk fruit and stevia leaf extract sweeteners, contains no artificial ingredients and comes in a sustainably packaged aluminum can.
• In November 2021, GIDC, the Stevia Company, and maker of glorious products, is bringing no sugar iced tea mixes in major supermarkets and groceries! Consumers who cut on sugar in their diet can now enjoy low calorie, no sugar iced tea mixes that are sweetened by natural alternatives. Glorious blend iced tea mixes are naturally sweetened with stevia.
• In January 2020, as part of a new campaign focusing on health and wellness, Tastea introduces a line of sugar-free and low-sugar tea with addition of Stevia sweetener to its menu. In an effort to offer customers healthier alternatives, as well as cater to special dietary needs, the zero-calorie, natural sweetener stevia is now available at all Tastea locations

Competitive Landscape

The major global players in the market include Pure Leaf, Tiesta Tea, Steaz, ILE, Bigelow Tea, Traditional Medicinals, Harney & Sons, Celestial Seasonings, Numi Organic Tea and Yogi Tea.

Why Purchase the Report?

• To visualize the global stevia tea market segmentation based on flavor, type, packaging, distribution channel, and region as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of stevia tea market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global stevia tea market report would provide approximately 70 tables, 71 figures, and 219 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies