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PUBLISHER: Digital TV Research | PRODUCT CODE: 1460239

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PUBLISHER: Digital TV Research | PRODUCT CODE: 1460239

Asia Pacific OTT TV and Video Forecasts

PUBLISHED:
PAGES: 166 Pages
DELIVERY TIME: 1-2 business days
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PDF and Excel (1 to 5 User License)
USD 1875
PDF and Excel (Global License)
USD 5625

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Asia Pacific will have 687 million SVOD subscriptions by 2029, up from 594 million in 2023. China will provide 378 million subscriptions in 2029. From the 93 million additions between 2023 and 2029, India will increase by 22 million, China 17 million, Japan 14 million, South Korea 9 million and Indonesia 8 million.

Simon Murray, Principal Analyst at Digital TV Research, said: "Five major US-based platforms will only control a quarter of Asia Pacific's SVOD subscriptions by 2029 - lower than any other region in the world. These platforms will never gain standalone access to China, the region's largest market."

Table of Contents

Published in April 2024, this 166-page PDF and excel report provides extensive research for 22 territories. Covering movies and TV episodes, the report comes in two parts:

  • Insight: Detailed country-by-country analysis in a 98 -page PDF document.
  • Excel workbook covering each year from 2015 to 2029 for 22 countries by household penetration, by SVOD subscribers and by OTT. AVOD and FAST revenues for movies and TV episodes. As well as summary tables by country and by platform.

Forecasts for the following 120 SVOD platforms across 22 countries:

Country SVOD ops SVOD Platforms
Australia 9 Netflix; Amazon Prime Video; Disney+; Paramount+; Britbox; Apple TV+; Stan; Binge; Foxtel Now
Bangladesh 2 Netflix; Amazon Prime Video
Cambodia 4 Netflix; Amazon Prime Video; Apple TV+; Iflix
China 5 Youku Tudou; IQiyi; Tencent Video; Mango; Bilbili
Hong Kong 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; MyTV Super; Viu
India 9 Netflix; Amazon Prime Video; Disney+ Hotstar; Apple TV+; Zee5; Sony Liv; ALT Balaji; Eros Now; Jio
Indonesia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Iflix; Vidio; Viu
Japan 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Hulu; U-Next; Lemino; Telasa; Niconico
Laos 3 Netflix; Amazon Prime Video; Apple TV+
Malaysia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Iflix; Viu; Sooka
Mongolia 3 Netflix; Amazon Prime Video; Apple TV+
Myanmar 3 Netflix; Amazon Prime Video; Viu
Nepal 2 Netflix; Amazon Prime Video
New Zealand 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Britbox; Neon
Pakistan 5 Netflix; Amazon Prime Video; Iflix; StarzPlay; Zee5
Philippines 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Iflix; Viu
Singapore 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Viu
South Korea 8 Netflix; Amazon Prime Video; Disney+; Watcha Play; Tving; LG U+; Olleh TV; Wavve
Sri Lanka 4 Netflix; Amazon Prime Video; Apple TV+; Zee5
Taiwan 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Catchplay; CHT
Thailand 7 Netflix; Amazon PV; Disney+; Apple TV+; WeTV;Iflix; Viu; True ID
Vietnam 4 Netflix; Amazon Prime Video; Apple TV+; Iflix


AVOD forecasts for Netflix, Disney+, Paramount+, YouTube and
Facebook where available by country and:

Country AVOD Platforms
Australia Amazon Prime Video; 9Now; Pluto/Ten Play; 7Plus; Samsung TV Plus
China iQiyi; Tencent Video; Youku Tudou; Mango; Bilibili
Hong Kong TVB; Viu
India Zee5; Sony Liv; ALT Balaji; Eros Now; Jio
Indonesia Iflix; Viu; Vidio; Vision+/MCN
Japan Niconico; Tver; U-Next
Malaysia Sooka/Astro; Iflix; Viu/Media Prima
New Zealand TVNZ; ThreeNow
Pakistan Zee5
Philippines Iflix; Viu
Singapore Viu
S Korea Tving; Wavve; Samsung TV Plus
Sri Lanka Zee5
Thailand Wetv/Iflix; Viu
Vietnam Wetv/Iflix
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