Retail volume and current value sales of pet food declined in 2013. This was mainly due to the falling demand for dog food as Japan's pet dog population continued to shrink. However, the fall in retail volume and current value sales was slower than in 2012, mainly thanks to the growth of cat food sales. Retail volume sales of cat food rose faster in 2013 amid growing urbanisation. Meanwhile, "other" pet food and pet products continued to see sales declines.
Euromonitor International's Pet Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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