In 2013, one of the main reasons for the strong current value growth of pet care products was the rising trend of pet humanisation. With higher rates of late marriage and divorce, people were more likely to keep pets for companionship and to treat these pets like a buddy or a family member instead of like an animal as before. The new trend of pet humanisation, together with the rising disposable income of Vietnamese consumers, had a significant positive impact on the demand for pet care.
Euromonitor International's Pet Care in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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