Health became an important peg in 2012, with companies emphasising the benefits their products deliver. Companies also realised marrying taste and in-vogue positioning with health delivers far greater acceptance and the ability to offer a variety of products. Unlike other fads, health consciousness steadily grew through the year, not just in foods and beverages but also in the preference for exercising, gyms and weight control.
Euromonitor International's Health and Wellness in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.