Despite the poor economy in 2014, consumer appliances still recorded a quite healthy performance. The general current value growth for consumer appliances was slightly higher than in 2013. Launches of more sophisticated and expensive models breathed new life into more mature categories, whereas niche products enjoyed rising penetration as living standards improved and consumers paid greater attention to luxury and convenience.
Euromonitor International's Consumer Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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