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Consumer Appliances in Vietnam

According to the new energy efficiency labelling legislation issued in 2013, some consumer appliances must be labelled with the energy efficiency rating information assessed by the government. Ranking system varies from 1 to 5 stars, illustrating how energy efficient each specific product is, which becomes a standard benchmark for consumers to compare against different brands. The new regulation does not seem to propose many problems to multinational companies regarding their technological...

Euromonitor International's Consumer Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

July 2014

LIST OF CONTENTS AND TABLES

Executive Summary

  • Energy Efficiency Labelling Law Places Pressure on Domestic Manufacturers
  • Consumer Appliances Continues To Grow Yet at A Slower Pace
  • Lower Inflation Rate Slows Down Unit Price's Growth
  • Key Players on the Outlook for the Potential Rural Market
  • Stable Forecast Growth for Vietnam Consumer Appliances

Key Trends and Developments

  • Compulsory Energy Efficiency Rating Labelling Law Bolsters Fierce Competition Among Foreign Versus Domestic Players
  • Internet Retailing of Consumer Appliances Remains Small Despite Its Strong Growth
  • International Manufacturers Still Have Better Competitive Advantages Over Local Manufacturers
  • Skyrocketing Electricity and Water Prices Drive New Product Developments

Market Indicators

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2008-2013
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2008-2013

Market Data

  • Table 3 Sales of Consumer Appliances by Category: Volume 2008-2013
  • Table 4 Sales of Consumer Appliances by Category: Value 2008-2013
  • Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2008-2013
  • Table 6 Sales of Consumer Appliances by Category: % Value Growth 2008-2013
  • Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2008-2013
  • Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2008-2013
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2008-2013
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2008-2013
  • Table 11 Sales of Small Appliances by Category: Volume 2008-2013
  • Table 12 Sales of Small Appliances by Category: Value 2008-2013
  • Table 13 Sales of Small Appliances by Category: % Volume Growth 2008-2013
  • Table 14 Sales of Small Appliances by Category: % Value Growth 2008-2013
  • Table 15 NBO Company Shares of Major Appliances: % Volume 2009-2013
  • Table 16 LBN Brand Shares of Major Appliances: % Volume 2010-2013
  • Table 17 NBO Company Shares of Small Appliances: % Volume 2009-2013
  • Table 18 LBN Brand Shares of Small Appliances: % Volume 2010-2013
  • Table 19 Distribution of Major Appliances by Format: % Volume 2008-2013
  • Table 20 Distribution of Small Appliances by Format: % Volume 2008-2013
  • Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Consumer Appliances by Category: Value 2013-2018
  • Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2013-2018
  • Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
  • Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
  • Table 29 Forecast Sales of Small Appliances by Category: Volume 2013-2018
  • Table 30 Forecast Sales of Small Appliances by Category: Value 2013-2018
  • Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2013-2018
  • Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2013-2018
  • Sources
    • Summary 1 Research Sources
  • G T Co Ltd in Consumer Appliances (vietnam)
  • Strategic Direction
  • Key Facts
    • Summary 2 G T Co Ltd: Key Facts
    • Summary 3 G T Co Ltd: Operational Indicators
  • Company Background
  • Internet Strategy
  • Private Label
  • Competitive Positioning
    • Summary 4 G T Co Ltd: Competitive Position 2013
  • Goldsun Jsc in Consumer Appliances (vietnam)
  • Strategic Direction
  • Key Facts
    • Summary 5 Goldsun JSC: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 6 Goldsun JSC: Competitive Position 2013
  • Pico Jsc in Consumer Appliances (vietnam)
  • Strategic Direction
  • Key Facts
    • Summary 7 Pico JSC: Key Facts
    • Summary 8 Pico JSC: Operational Indicators
  • Internet Strategy
  • Company Background
  • Private Label
  • Competitive Positioning
    • Summary 9 Pico JSC: Competitive Position 2013
  • Son Thang Co Ltd in Consumer Appliances (vietnam)
  • Strategic Direction
  • Key Facts
    • Summary 10 Son Thang Co Ltd: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 11 Son Thang Co Ltd: Competitive Position 2013
  • Vietnam Fan Jsc in Consumer Appliances (vietnam)
  • Strategic Direction
  • Key Facts
    • Summary 12 Vietnam Fan JSC: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 13 Vietnam Fan JSC: Competitive Position 2013

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 33 Sales of Dishwashers by Category: Volume 2008-2013
  • Table 34 Sales of Dishwashers by Category: Value 2008-2013
  • Table 35 Sales of Dishwashers by Category: % Volume Growth 2008-2013
  • Table 36 Sales of Dishwashers by Category: % Value Growth 2008-2013
  • Table 37 Sales of Dishwashers by Format: % Volume 2008-2013
  • Table 38 NBO Company Shares of Dishwashers: % Volume 2009-2013
  • Table 39 LBN Brand Shares of Dishwashers: % Volume 2010-2013
  • Table 40 Forecast Sales of Dishwashers by Category: Volume 2013-2018
  • Table 41 Forecast Sales of Dishwashers by Category: Value 2013-2018
  • Table 42 Forecast Sales of Dishwashers by Category: % Volume Growth 2013-2018
  • Table 43 Forecast Sales of Dishwashers by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Category Data

  • Table 44 Sales of Home Laundry Appliances by Category: Volume 2008-2013
  • Table 45 Sales of Home Laundry Appliances by Category: Value 2008-2013
  • Table 46 Sales of Home Laundry Appliances by Category: % Volume Growth 2008-2013
  • Table 47 Sales of Home Laundry Appliances by Category: % Value Growth 2008-2013
  • Table 48 Sales of Automatic Washing Machines by Format: % Volume 2008-2013
  • Table 49 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2008-2013
  • Table 50 NBO Company Shares of Home Laundry Appliances: % Volume 2009-2013
  • Table 51 LBN Brand Shares of Home Laundry Appliances: % Volume 2010-2013
  • Table 52 Forecast Sales of Home Laundry Appliances by Category: Volume 2013-2018
  • Table 53 Forecast Sales of Home Laundry Appliances by Category: Value 2013-2018
  • Table 54 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
  • Table 55 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 56 Sales of Large Cooking Appliances by Category: Volume 2008-2013
  • Table 57 Sales of Large Cooking Appliances by Category: Value 2008-2013
  • Table 58 Sales of Large Cooking Appliances by Category: % Volume Growth 2008-2013
  • Table 59 Sales of Large Cooking Appliances by Category: % Value Growth 2008-2013
  • Table 60 Sales of Built-in Hobs by Format: % Volume 2008-2013
  • Table 61 Sales of Cookers by Format: % Volume 2008-2013
  • Table 62 NBO Company Shares of Large Cooking Appliances: % Volume 2009-2013
  • Table 63 LBN Brand Shares of Large Cooking Appliances: % Volume 2010-2013
  • Table 64 NBO Company Shares of Built-in Hobs: % Volume 2009-2013
  • Table 65 NBO Company Shares of Cooker Hoods: % Volume 2009-2013
  • Table 66 NBO Company Shares of Built-in Cooker Hoods: % Volume 2009-2013
  • Table 67 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2009-2013
  • Table 68 NBO Company Shares of Cookers: % Volume 2009-2013
  • Table 69 Forecast Sales of Large Cooking Appliances by Category: Volume 2013-2018
  • Table 70 Forecast Sales of Large Cooking Appliances by Category: Value 2013-2018
  • Table 71 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
  • Table 72 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 73 Sales of Microwaves by Category: Volume 2008-2013
  • Table 74 Sales of Microwaves by Category: Value 2008-2013
  • Table 75 Sales of Microwaves by Category: % Volume Growth 2008-2013
  • Table 76 Sales of Microwaves by Category: % Value Growth 2008-2013
  • Table 77 Sales of Microwaves by Type: % Volume 2009-2013
  • Table 78 NBO Company Shares of Microwaves: % Volume 2009-2013
  • Table 79 LBN Brand Shares of Microwaves: % Volume 2010-2013
  • Table 80 Microwaves by Distribution Format: % Volume 2008-2013
  • Table 81 Forecast Sales of Microwaves by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Microwaves by Category: Value 2013-2018
  • Table 83 Forecast Sales of Microwaves by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Microwaves by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 85 Sales of Refrigeration Appliances by Category: Volume 2008-2013
  • Table 86 Sales of Refrigeration Appliances by Category: Value 2008-2013
  • Table 87 Sales of Refrigeration Appliances by Category: % Volume Growth 2008-2013
  • Table 88 Sales of Refrigeration Appliances by Category: % Value Growth 2008-2013
  • Table 89 Sales of Electric Wine Coolers/Chillers by Format: % Volume 2008-2013
  • Table 90 Sales of Fridge Freezers by Format: % Volume 2008-2013
  • Table 91 Sales of Fridge Freezers by Static vs Frost-Free: % Volume 2009-2013
  • Table 92 Sales of Fridge Freezers by Volume Capacity: % Volume 2008-2013
  • Table 93 Sales of Fridges by Format: % Volume 2008-2013
  • Table 94 Sales of Fridges by Static vs Frost-Free: % Volume 2009-2013
  • Table 95 Sales of Fridges by Volume Capacity: % Volume 2008-2013
  • Table 96 NBO Company Shares of Refrigeration Appliances: % Volume 2009-2013
  • Table 97 LBN Brand Shares of Refrigeration Appliances: % Volume 2010-2013
  • Table 98 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2009-2013
  • Table 99 NBO Company Shares of Freestanding Fridges: % Volume 2009-2013
  • Table 100 Forecast Sales of Refrigeration Appliances by Category: Volume 2013-2018
  • Table 101 Forecast Sales of Refrigeration Appliances by Category: Value 2013-2018
  • Table 102 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
  • Table 103 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 104 Sales of Air Treatment Products by Category: Volume 2008-2013
  • Table 105 Sales of Air Treatment Products by Category: Value 2008-2013
  • Table 106 Sales of Air Treatment Products by Category: % Volume Growth 2008-2013
  • Table 107 Sales of Air Treatment Products by Category: % Value Growth 2008-2013
  • Table 108 NBO Company Shares of Air Treatment Products: % Volume 2009-2013
  • Table 109 LBN Brand Shares of Air Treatment Products: % Volume 2010-2013
  • Table 110 Forecast Sales of Air Treatment Products by Category: Volume 2013-2018
  • Table 111 Forecast Sales of Air Treatment Products by Category: Value 2013-2018
  • Table 112 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
  • Table 113 Forecast Sales of Air Treatment Products by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 114 Sales of Food Preparation Appliances by Category: Volume 2008-2013
  • Table 115 Sales of Food Preparation Appliances by Category: Value 2008-2013
  • Table 116 Sales of Food Preparation Appliances by Category: % Volume Growth 2008-2013
  • Table 117 Sales of Food Preparation Appliances by Category: % Value Growth 2008-2013
  • Table 118 NBO Company Shares of Food Preparation Appliances: % Volume 2009-2013
  • Table 119 LBN Brand Shares of Food Preparation Appliances: % Volume 2010-2013
  • Table 120 Forecast Sales of Food Preparation Appliances by Category: Volume 2013-2018
  • Table 121 Forecast Sales of Food Preparation Appliances by Category: Value 2013-2018
  • Table 122 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
  • Table 123 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 124 Sales of Heating Appliances by Category: Volume 2008-2013
  • Table 125 Sales of Heating Appliances by Category: Value 2008-2013
  • Table 126 Sales of Heating Appliances by Category: % Volume Growth 2008-2013
  • Table 127 Sales of Heating Appliances by Category: % Value Growth 2008-2013
  • Table 128 NBO Company Shares of Heating Appliances: % Volume 2009-2013
  • Table 129 LBN Brand Shares of Heating Appliances: % Volume 2010-2013
  • Table 130 Forecast Sales of Heating Appliances by Category: Volume 2013-2018
  • Table 131 Forecast Sales of Heating Appliances by Category: Value 2013-2018
  • Table 132 Forecast Sales of Heating Appliances by Category: % Volume Growth 2013-2018
  • Table 133 Forecast Sales of Heating Appliances by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 134 Sales of Irons: Volume 2008-2013
  • Table 135 Sales of Irons: Value 2008-2013
  • Table 136 Sales of Irons: % Volume Growth 2008-2013
  • Table 137 Sales of Irons: % Value Growth 2008-2013
  • Table 138 Sales of Irons by Format: % Volume 2008-2013
  • Table 139 NBO Company Shares of Irons: % Volume 2009-2013
  • Table 140 LBN Brand Shares of Irons: % Volume 2010-2013
  • Table 141 Forecast Sales of Irons: Volume 2013-2018
  • Table 142 Forecast Sales of Irons: Value 2013-2018
  • Table 143 Forecast Sales of Irons: % Volume Growth 2013-2018
  • Table 144 Forecast Sales of Irons: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 145 Sales of Personal Care Appliances by Category: Volume 2008-2013
  • Table 146 Sales of Personal Care Appliances by Category: Value 2008-2013
  • Table 147 Sales of Personal Care Appliances by Category: % Volume Growth 2008-2013
  • Table 148 Sales of Personal Care Appliances by Category: % Value Growth 2008-2013
  • Table 149 Sales of Body Shavers by Format: % Volume 2008-2013
  • Table 150 Sales of Body Shavers by Power Source: % Volume 2009-2013
  • Table 151 Sales of Hair Care Appliances by Format: % Volume 2008-2013
  • Table 152 NBO Company Shares of Personal Care Appliances 2009-2013
  • Table 153 LBN Brand Shares of Personal Care Appliances 2010-2013
  • Table 154 Forecast Sales of Personal Care Appliances by Category: Volume 2013-2018
  • Table 155 Forecast Sales of Personal Care Appliances by Category: Value 2013-2018
  • Table 156 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
  • Table 157 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 158 Sales of Small Cooking Appliances by Category: Volume 2008-2013
  • Table 159 Sales of Small Cooking Appliances by Category: Value 2008-2013
  • Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2008-2013
  • Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2008-2013
  • Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2009-2013
  • Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2010-2013
  • Table 164 Forecast Sales of Small Cooking Appliances by Category: Volume 2013-2018
  • Table 165 Forecast Sales of Small Cooking Appliances by Category: Value 2013-2018
  • Table 166 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
  • Table 167 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 168 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2008-2013
  • Table 169 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2008-2013
  • Table 170 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2008-2013
  • Table 171 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2008-2013
  • Table 172 NBO Company Shares of Small Kitchen Appliances (Non-cooking): % Volume 2009-2013
  • Table 173 LBN Brand Shares of Small Kitchen Appliances (Non-cooking): % Volume 2010-2013
  • Table 174 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2013-2018
  • Table 175 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2013-2018
  • Table 177 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 178 Sales of Vacuum Cleaners by Category: Volume 2008-2013
  • Table 179 Sales of Vacuum Cleaners by Category: Value 2008-2013
  • Table 180 Sales of Vacuum Cleaners by Category: % Volume Growth 2008-2013
  • Table 181 Sales of Vacuum Cleaners by Category: % Value Growth 2008-2013
  • Table 182 Sales of Vacuum Cleaners by Format: % Volume 2008-2013
  • Table 183 NBO Company Shares of Vacuum Cleaners: % Volume 2009-2013
  • Table 184 LBN Brand Shares of Vacuum Cleaners: % Volume 2010-2013
  • Table 185 Forecast Sales of Vacuum Cleaners by Category: Volume 2013-2018
  • Table 186 Forecast Sales of Vacuum Cleaners by Category: Value 2013-2018
  • Table 187 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
  • Table 188 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
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