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Consumer Appliances in Vietnam

Despite the poor economy in 2014, consumer appliances still recorded a quite healthy performance. The general current value growth for consumer appliances was slightly higher than in 2013. Launches of more sophisticated and expensive models breathed new life into more mature categories, whereas niche products enjoyed rising penetration as living standards improved and consumers paid greater attention to luxury and convenience.

Euromonitor International's Consumer Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Despite Economic Downturn Consumer Appliances See Good Performance in 2014
  • Average Unit Price Continues To Rise As Consumers Trade Up To New Models
  • More Consumers Pay Attention To Energy Saving in Purchasing Decisions
  • Consumer Electronics and Appliance Specialist Retailers Remain Most Important Distribution Channel
  • Positive Outlook for Consumer Electronics Mainly Due To Expected Economic Recovery

Key Trends and Developments

  • the Trend of Purchasing Larger and Luxury Appliances
  • Increasing Consumer Awareness of Energy-saving Appliances
  • International Manufacturers Continue To Lead Many Categories
  • Internet Retailing Becomes More Popular for Consumer Appliances' Distribution

Market Indicators

  • Table 1. Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
  • Table 2. Replacement Cycles of Consumer Appliances by Category 2009-2014

Market Data

  • Table 3. Sales of Consumer Appliances by Category: Volume 2009-2014
  • Table 4. Sales of Consumer Appliances by Category: Value 2009-2014
  • Table 5. Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
  • Table 6. Sales of Consumer Appliances by Category: % Value Growth 2009-2014
  • Table 7. Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
  • Table 8. Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
  • Table 9. Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
  • Table 10. Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
  • Table 11. Sales of Small Appliances by Category: Volume 2009-2014
  • Table 12. Sales of Small Appliances by Category: Value 2009-2014
  • Table 13. Sales of Small Appliances by Category: % Volume Growth 2009-2014
  • Table 14. Sales of Small Appliances by Category: % Value Growth 2009-2014
  • Table 15. NBO Company Shares of Major Appliances: % Volume 2010-2014
  • Table 16. LBN Brand Shares of Major Appliances: % Volume 2011-2014
  • Table 17. NBO Company Shares of Small Appliances: % Volume 2010-2014
  • Table 18. LBN Brand Shares of Small Appliances: % Volume 2011-2014
  • Table 19. Distribution of Major Appliances by Format: % Volume 2009-2014
  • Table 20. Distribution of Small Appliances by Format: % Volume 2009-2014
  • Table 21. Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
  • Table 22. Forecast Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 23. Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 24. Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 25. Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 26. Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 27. Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 28. Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 29. Forecast Sales of Small Appliances by Category: Volume 2014-2019
  • Table 30. Forecast Sales of Small Appliances by Category: Value 2014-2019
  • Table 31. Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 32. Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019

Sources

    • Summary 1. Research Sources

G T Co Ltd in Consumer Appliances (vietnam)

  • Strategic Direction
  • Key Facts
    • Summary 2. G T Co Ltd: Key Facts
    • Summary 3. G T Co Ltd: Operational Indicators
  • Company Background
  • Internet Strategy

Private Label

  • Competitive Positioning
    • Summary 4. G T Co Ltd: Competitive Position 2014

Goldsun Jsc in Consumer Appliances (vietnam)

  • Strategic Direction
  • Key Facts
    • Summary 5. Goldsun JSC: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 6. Goldsun JSC: Competitive Position 2014

Pico Jsc in Consumer Appliances (vietnam)

  • Strategic Direction
  • Key Facts
    • Summary 7. Pico JSC: Key Facts
    • Summary 8. Pico JSC: Operational Indicators
  • Company Background
  • Internet Strategy

Private Label

  • Competitive Positioning
    • Summary 9. Pico JSC: Competitive Position 2014

Refrigeration Electrical Engineering Corp in Consumer Appliances (vietnam)

  • Strategic Direction
  • Key Facts
    • Summary 10. Refrigeration Electrical Engineering Corp: Key Facts
    • Summary 11. Refrigeration Electrical Engineering Corp: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning

Vietnam Fan Jsc in Consumer Appliances (vietnam)

  • Strategic Direction
  • Key Facts
    • Summary 12. Vietnam Fan JSC: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 13. Vietnam Fan JSC: Competitive Position 2014

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 33. Sales of Dishwashers by Category: Volume 2009-2014
  • Table 34. Sales of Dishwashers by Category: Value 2009-2014
  • Table 35. Sales of Dishwashers by Category: % Volume Growth 2009-2014
  • Table 36. Sales of Dishwashers by Category: % Value Growth 2009-2014
  • Table 37. Sales of Dishwashers by Format: % Volume 2009-2014
  • Table 38. NBO Company Shares of Dishwashers: % Volume 2010-2014
  • Table 39. LBN Brand Shares of Dishwashers: % Volume 2011-2014
  • Table 40. Forecast Sales of Dishwashers by Category: Volume 2014-2019
  • Table 41. Forecast Sales of Dishwashers by Category: Value 2014-2019
  • Table 42. Forecast Sales of Dishwashers by Category: % Volume Growth 2014-2019
  • Table 43. Forecast Sales of Dishwashers by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 44. Sales of Home Laundry Appliances by Category: Volume 2009-2014
  • Table 45. Sales of Home Laundry Appliances by Category: Value 2009-2014
  • Table 46. Sales of Home Laundry Appliances by Category: % Volume Growth 2009-2014
  • Table 47. Sales of Home Laundry Appliances by Category: % Value Growth 2009-2014
  • Table 48. Sales of Automatic Washing Machines by Format: % Volume 2009-2014
  • Table 49. Sales of Automatic Washing Machines by Volume Capacity: % Volume 2009-2014
  • Table 50. NBO Company Shares of Home Laundry Appliances: % Volume 2010-2014
  • Table 51. LBN Brand Shares of Home Laundry Appliances: % Volume 2011-2014
  • Table 52. Forecast Sales of Home Laundry Appliances by Category: Volume 2014-2019
  • Table 53. Forecast Sales of Home Laundry Appliances by Category: Value 2014-2019
  • Table 54. Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
  • Table 55. Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 56. Sales of Large Cooking Appliances by Category: Volume 2009-2014
  • Table 57. Sales of Large Cooking Appliances by Category: Value 2009-2014
  • Table 58. Sales of Large Cooking Appliances by Category: % Volume Growth 2009-2014
  • Table 59. Sales of Large Cooking Appliances by Category: % Value Growth 2009-2014
  • Table 60. Sales of Built-in Hobs by Format: % Volume 2009-2014
  • Table 61. NBO Company Shares of Large Cooking Appliances: % Volume 2010-2014
  • Table 62. LBN Brand Shares of Large Cooking Appliances: % Volume 2011-2014
  • Table 63. NBO Company Shares of Built-in Hobs: % Volume 2010-2014
  • Table 64. NBO Company Shares of Cooker Hoods: % Volume 2010-2014
  • Table 65. NBO Company Shares of Built-in Cooker Hoods: % Volume 2010-2014
  • Table 66. NBO Company Shares of Freestanding Cooker Hoods: % Volume 2010-2014
  • Table 67. Forecast Sales of Large Cooking Appliances by Category: Volume 2014-2019
  • Table 68. Forecast Sales of Large Cooking Appliances by Category: Value 2014-2019
  • Table 69. Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 70. Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 71. Sales of Microwaves by Category: Volume 2009-2014
  • Table 72. Sales of Microwaves by Category: Value 2009-2014
  • Table 73. Sales of Microwaves by Category: % Volume Growth 2009-2014
  • Table 74. Sales of Microwaves by Category: % Value Growth 2009-2014
  • Table 75. Sales of Microwaves by Type: % Volume 2010-2014
  • Table 76. NBO Company Shares of Microwaves: % Volume 2010-2014
  • Table 77. LBN Brand Shares of Microwaves: % Volume 2011-2014
  • Table 78. Microwaves by Distribution Format: % Volume 2009-2014
  • Table 79. Forecast Sales of Microwaves by Category: Volume 2014-2019
  • Table 80. Forecast Sales of Microwaves by Category: Value 2014-2019
  • Table 81. Forecast Sales of Microwaves by Category: % Volume Growth 2014-2019
  • Table 82. Forecast Sales of Microwaves by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 83. Sales of Refrigeration Appliances by Category: Volume 2009-2014
  • Table 84. Sales of Refrigeration Appliances by Category: Value 2009-2014
  • Table 85. Sales of Refrigeration Appliances by Category: % Volume Growth 2009-2014
  • Table 86. Sales of Refrigeration Appliances by Category: % Value Growth 2009-2014
  • Table 87. Sales of Fridge Freezers by Format: % Volume 2009-2014
  • Table 88. Sales of Fridge Freezers by Static vs Frost-Free: % Volume 2009-2014
  • Table 89. Sales of Fridge Freezers by Volume Capacity: % Volume 2009-2014
  • Table 90. Sales of Fridges by Format: % Volume 2009-2014
  • Table 91. Sales of Fridges by Volume Capacity: % Volume 2009-2014
  • Table 92. NBO Company Shares of Refrigeration Appliances: % Volume 2010-2014
  • Table 93. LBN Brand Shares of Refrigeration Appliances: % Volume 2011-2014
  • Table 94. NBO Company Shares of Freestanding Fridge Freezers: % Volume 2010-2014
  • Table 95. NBO Company Shares of Freestanding Fridges: % Volume 2010-2014
  • Table 96. Forecast Sales of Refrigeration Appliances by Category: Volume 2014-2019
  • Table 97. Forecast Sales of Refrigeration Appliances by Category: Value 2014-2019
  • Table 98. Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
  • Table 99. Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 100. Sales of Air Treatment Products by Category: Volume 2009-2014
  • Table 101. Sales of Air Treatment Products by Category: Value 2009-2014
  • Table 102. Sales of Air Treatment Products by Category: % Volume Growth 2009-2014
  • Table 103. Sales of Air Treatment Products by Category: % Value Growth 2009-2014
  • Table 104. NBO Company Shares of Air Treatment Products: % Volume 2010-2014
  • Table 105. LBN Brand Shares of Air Treatment Products: % Volume 2011-2014
  • Table 106. Forecast Sales of Air Treatment Products by Category: Volume 2014-2019
  • Table 107. Forecast Sales of Air Treatment Products by Category: Value 2014-2019
  • Table 108. Forecast Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
  • Table 109. Forecast Sales of Air Treatment Products by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 110. Sales of Food Preparation Appliances by Category: Volume 2009-2014
  • Table 111. Sales of Food Preparation Appliances by Category: Value 2009-2014
  • Table 112. Sales of Food Preparation Appliances by Category: % Volume Growth 2009-2014
  • Table 113. Sales of Food Preparation Appliances by Category: % Value Growth 2009-2014
  • Table 114. NBO Company Shares of Food Preparation Appliances: % Volume 2010-2014
  • Table 115. LBN Brand Shares of Food Preparation Appliances: % Volume 2011-2014
  • Table 116. Forecast Sales of Food Preparation Appliances by Category: Volume 2014-2019
  • Table 117. Forecast Sales of Food Preparation Appliances by Category: Value 2014-2019
  • Table 118. Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
  • Table 119. Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 120. Sales of Heating Appliances: Volume 2009-2014
  • Table 121. Sales of Heating Appliances: Value 2009-2014
  • Table 122. Sales of Heating Appliances: % Volume Growth 2009-2014
  • Table 123. Sales of Heating Appliances: % Value Growth 2009-2014
  • Table 124. NBO Company Shares of Heating Appliances: % Volume 2010-2014
  • Table 125. LBN Brand Shares of Heating Appliances: % Volume 2011-2014
  • Table 126. Forecast Sales of Heating Appliances: Volume 2014-2019
  • Table 127. Forecast Sales of Heating Appliances: Value 2014-2019
  • Table 128. Forecast Sales of Heating Appliances: % Volume Growth 2014-2019
  • Table 129. Forecast Sales of Heating Appliances: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 130. Sales of Irons: Volume 2009-2014
  • Table 131. Sales of Irons: Value 2009-2014
  • Table 132. Sales of Irons: % Volume Growth 2009-2014
  • Table 133. Sales of Irons: % Value Growth 2009-2014
  • Table 134. Sales of Irons by Format: % Volume 2009-2014
  • Table 135. NBO Company Shares of Irons: % Volume 2010-2014
  • Table 136. LBN Brand Shares of Irons: % Volume 2011-2014
  • Table 137. Forecast Sales of Irons: Volume 2014-2019
  • Table 138. Forecast Sales of Irons: Value 2014-2019
  • Table 139. Forecast Sales of Irons: % Volume Growth 2014-2019
  • Table 140. Forecast Sales of Irons: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 141. Sales of Personal Care Appliances by Category: Volume 2009-2014
  • Table 142. Sales of Personal Care Appliances by Category: Value 2009-2014
  • Table 143. Sales of Personal Care Appliances by Category: % Volume Growth 2009-2014
  • Table 144. Sales of Personal Care Appliances by Category: % Value Growth 2009-2014
  • Table 145. Sales of Body Shavers by Format: % Volume 2009-2014
  • Table 146. Sales of Body Shavers by Power Source: % Volume 2010-2014
  • Table 147. Sales of Hair Care Appliances by Format: % Volume 2009-2014
  • Table 148. NBO Company Shares of Personal Care Appliances 2010-2014
  • Table 149. LBN Brand Shares of Personal Care Appliances 2011-2014
  • Table 150. Forecast Sales of Personal Care Appliances by Category: Volume 2014-2019
  • Table 151. Forecast Sales of Personal Care Appliances by Category: Value 2014-2019
  • Table 152. Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
  • Table 153. Forecast Sales of Personal Care Appliances by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 154. Sales of Small Cooking Appliances by Category: Volume 2009-2014
  • Table 155. Sales of Small Cooking Appliances by Category: Value 2009-2014
  • Table 156. Sales of Small Cooking Appliances by Category: % Volume Growth 2009-2014
  • Table 157. Sales of Small Cooking Appliances by Category: % Value Growth 2009-2014
  • Table 158. NBO Company Shares of Small Cooking Appliances: % Volume 2010-2014
  • Table 159. LBN Brand Shares of Small Cooking Appliances: % Volume 2011-2014
  • Table 160. Forecast Sales of Small Cooking Appliances by Category: Volume 2014-2019
  • Table 161. Forecast Sales of Small Cooking Appliances by Category: Value 2014-2019
  • Table 162. Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 163. Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 164. Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2009-2014
  • Table 165. Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2009-2014
  • Table 166. Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2009-2014
  • Table 167. Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2009-2014
  • Table 168. NBO Company Shares of Small Kitchen Appliances (Non-cooking): % Volume 2010-2014
  • Table 169. LBN Brand Shares of Small Kitchen Appliances (Non-cooking): % Volume 2011-2014
  • Table 170. Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2014-2019
  • Table 171. Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2014-2019
  • Table 172. Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2014-2019
  • Table 173. Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 174. Sales of Vacuum Cleaners by Category: Volume 2009-2014
  • Table 175. Sales of Vacuum Cleaners by Category: Value 2009-2014
  • Table 176. Sales of Vacuum Cleaners by Category: % Volume Growth 2009-2014
  • Table 177. Sales of Vacuum Cleaners by Category: % Value Growth 2009-2014
  • Table 178. NBO Company Shares of Vacuum Cleaners: % Volume 2010-2014
  • Table 179. LBN Brand Shares of Vacuum Cleaners: % Volume 2011-2014
  • Table 180. Forecast Sales of Vacuum Cleaners by Category: Volume 2014-2019
  • Table 181. Forecast Sales of Vacuum Cleaners by Category: Value 2014-2019
  • Table 182. Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
  • Table 183. Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
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