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PUBLISHER: Euromonitor International | PRODUCT CODE: 1384499
PUBLISHER: Euromonitor International | PRODUCT CODE: 1384499
Apparel and Footwear in China
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With the end of the zero-COVID policy towards the end of 2022, China's consumer landscape has undergone a gradual transition back to normalcy. While 2023 experienced a temporary dip in sales of apparel and footwear, influenced by both COVID-19 and the flu, the outlook for the overall year remains relatively optimistic in both volume and current value terms, with growth expected to be in the high single digits, rebounding after decline in 2022. The resurgence of offline retail footfall has had a...
Euromonitor International's Apparel and Footwear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel and Footwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CLFCN
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Apparel and footwear in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
MARKET DATA
- Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
- Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
- Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
- Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
- Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
- Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
- Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
- Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
- Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
- Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
- Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
- Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 1 Research Sources
WOMENSWEAR IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- High single-digit growth for womenswear in 2023 due to rebound from the pandemic
- Decreased concentration and diminished brand value
- Simplicity and practicality are significant trends in womenswear
PROSPECTS AND OPPORTUNITIES
- Elevated texture preferences define the future of womenswear in China
- Nostalgia and vintage trends will continue to shape womenswear
- Increasing fragmentation ahead for womenswear
CATEGORY DATA
- Table 13 Sales of Womenswear by Category: Volume 2018-2023
- Table 14 Sales of Womenswear by Category: Value 2018-2023
- Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023
- Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023
- Table 17 NBO Company Shares of Womenswear: % Value 2019-2023
- Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023
- Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023
- Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
- Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023
- Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
- Table 23 NBO Company Shares of Women's Swimwear: % Value 2019-2023
- Table 24 LBN Brand Shares of Women's Swimwear: % Value 2020-2023
- Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023
- Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023
- Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028
- Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028
- Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
- Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
MENSWEAR IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- As the consumer environment normalises, menswear rebounds in 2023
- Steady competitive landscape in menswear
- Accelerated shift to retail e-commerce reshaping menswear
PROSPECTS AND OPPORTUNITIES
- The rise of unisex fashion in menswear
- Continuing emphasis on quality and practicality
- High-performance apparel and practical designs are the future of menswear
CATEGORY DATA
- Table 31 Sales of Menswear by Category: Volume 2018-2023
- Table 32 Sales of Menswear by Category: Value 2018-2023
- Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023
- Table 34 Sales of Menswear by Category: % Value Growth 2018-2023
- Table 35 NBO Company Shares of Menswear: % Value 2019-2023
- Table 36 LBN Brand Shares of Menswear: % Value 2020-2023
- Table 37 NBO Company Shares of Men's Nightwear: % Value 2019-2023
- Table 38 LBN Brand Shares of Men's Nightwear: % Value 2020-2023
- Table 39 NBO Company Shares of Men's Outerwear: % Value 2019-2023
- Table 40 LBN Brand Shares of Men's Outerwear: % Value 2020-2023
- Table 41 NBO Company Shares of Men's Swimwear: % Value 2019-2023
- Table 42 LBN Brand Shares of Men's Swimwear: % Value 2020-2023
- Table 43 NBO Company Shares of Men's Underwear: % Value 2019-2023
- Table 44 LBN Brand Shares of Men's Underwear: % Value 2020-2023
- Table 45 Forecast Sales of Menswear by Category: Volume 2023-2028
- Table 46 Forecast Sales of Menswear by Category: Value 2023-2028
- Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
- Table 48 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
CHILDRENSWEAR IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Childrenswear rebounds in 2023 thanks to the lifting of pandemic restrictions
- Growth of baby and toddler wear lags due to falling birth rate
- Sportwear brands continue to drive the growth of childrenswear
PROSPECTS AND OPPORTUNITIES
- Functionality will continue to be a key selling point for childrenswear
- Increasing health consciousness amongst young parents raises concerns about childrenswear
CATEGORY DATA
- Table 49 Sales of Childrenswear by Category: Volume 2018-2023
- Table 50 Sales of Childrenswear by Category: Value 2018-2023
- Table 51 Sales of Childrenswear by Category: % Volume Growth 2018-2023
- Table 52 Sales of Childrenswear by Category: % Value Growth 2018-2023
- Table 53 NBO Company Shares of Childrenswear: % Value 2019-2023
- Table 54 LBN Brand Shares of Childrenswear: % Value 2020-2023
- Table 55 Forecast Sales of Childrenswear by Category: Volume 2023-2028
- Table 56 Forecast Sales of Childrenswear by Category: Value 2023-2028
- Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
- Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
SPORTSWEAR IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Sportswear recovers strongly in 2023 after a dip in 2022
- Outdoor fever is sustained beyond the pandemic due to gorpcore
- Lower-tier markets offer sportswear players opportunities to explore
PROSPECTS AND OPPORTUNITIES
- Interest-based e-commerce becoming new battleground for online sales
- Sportswear steps into the age of women's empowerment
CATEGORY DATA
- Table 59 Sales of Sportswear by Category: Value 2018-2023
- Table 60 Sales of Sportswear by Category: % Value Growth 2018-2023
- Table 61 NBO Company Shares of Sportswear: % Value 2019-2023
- Table 62 LBN Brand Shares of Sportswear: % Value 2020-2023
- Table 63 Distribution of Sportswear by Format: % Value 2018-2023
- Table 64 Forecast Sales of Sportswear by Category: Value 2023-2028
- Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
JEANS IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Jeans sees a resurgence in 2023
- The rise of decorative attributes and higher-end brands
PROSPECTS AND OPPORTUNITIES
- Embracing comfort and casual style in the post-pandemic era
- Accelerated growth of online channels in jeans
CATEGORY DATA
- Table 66 Sales of Jeans by Category: Volume 2018-2023
- Table 67 Sales of Jeans by Category: Value 2018-2023
- Table 68 Sales of Jeans by Category: % Volume Growth 2018-2023
- Table 69 Sales of Jeans by Category: % Value Growth 2018-2023
- Table 70 Sales of Men's Jeans by Category: Volume 2018-2023
- Table 71 Sales of Men's Jeans by Category: Value 2018-2023
- Table 72 Sales of Men's Jeans by Category: % Volume Growth 2018-2023
- Table 73 Sales of Men's Jeans by Category: % Value Growth 2018-2023
- Table 74 Sales of Women's Jeans by Category: Volume 2018-2023
- Table 75 Sales of Women's Jeans by Category: Value 2018-2023
- Table 76 Sales of Women's Jeans by Category: % Volume Growth 2018-2023
- Table 77 Sales of Women's Jeans by Category: % Value Growth 2018-2023
- Table 78 NBO Company Shares of Jeans: % Value 2019-2023
- Table 79 LBN Brand Shares of Jeans: % Value 2020-2023
- Table 80 Forecast Sales of Jeans by Category: Volume 2023-2028
- Table 81 Forecast Sales of Jeans by Category: Value 2023-2028
- Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
- Table 83 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
- Table 84 Forecast Sales of Men's Jeans by Category: Volume 2023-2028
- Table 85 Forecast Sales of Men's Jeans by Category: Value 2023-2028
- Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2023-2028
- Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2023-2028
- Table 88 Forecast Sales of Women's Jeans by Category: Volume 2023-2028
- Table 89 Forecast Sales of Women's Jeans by Category: Value 2023-2028
- Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2023-2028
- Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2023-2028
HOSIERY IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Lifting of pandemic restrictions results in a rebound for hosiery
- Rising popularity of sports footwear and sliders boosts sales of ankle-high hosiery
- Hosiery remains highly fragmented in China
PROSPECTS AND OPPORTUNITIES
- Functionality will play an increasingly important role in sports socks
- Sheer hosiery will continue to underperform non-sheer hosiery
CATEGORY DATA
- Table 92 Sales of Hosiery by Category: Volume 2018-2023
- Table 93 Sales of Hosiery by Category: Value 2018-2023
- Table 94 Sales of Hosiery by Category: % Volume Growth 2018-2023
- Table 95 Sales of Hosiery by Category: % Value Growth 2018-2023
- Table 96 NBO Company Shares of Hosiery: % Value 2019-2023
- Table 97 LBN Brand Shares of Hosiery: % Value 2020-2023
- Table 98 Forecast Sales of Hosiery by Category: Volume 2023-2028
- Table 99 Forecast Sales of Hosiery by Category: Value 2023-2028
- Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
- Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028
APPAREL ACCESSORIES IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Apparel accessories returns to growth in the post-pandemic era
- Super premium brands pay more attention to apparel accessories
PROSPECTS AND OPPORTUNITIES
- Innovation is key to expanding sales of apparel accessories
- Growing awareness of sustainability and environmental consciousness
CATEGORY DATA
- Table 102 Sales of Apparel Accessories by Category: Volume 2018-2023
- Table 103 Sales of Apparel Accessories by Category: Value 2018-2023
- Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
- Table 105 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
- Table 106 NBO Company Shares of Apparel Accessories: % Value 2019-2023
- Table 107 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
- Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
- Table 109 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
- Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
- Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028
FOOTWEAR IN CHINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Overall footwear rebounds in 2023, although sports footwear outperforms
- Footwear is still led by sportswear brands
- Casual footwear emphasising comfort favoured by Chinese consumers
PROSPECTS AND OPPORTUNITIES
- Niche footwear brands targeting different sports scenarios becoming more popular
- Growth of non-sports footwear likely to remain sluggish
CATEGORY DATA
- Table 112 Sales of Footwear by Category: Volume 2018-2023
- Table 113 Sales of Footwear by Category: Value 2018-2023
- Table 114 Sales of Footwear by Category: % Volume Growth 2018-2023
- Table 115 Sales of Footwear by Category: % Value Growth 2018-2023
- Table 116 NBO Company Shares of Footwear: % Value 2019-2023
- Table 117 LBN Brand Shares of Footwear: % Value 2020-2023
- Table 118 Distribution of Footwear by Format: % Value 2018-2023
- Table 119 Forecast Sales of Footwear by Category: Volume 2023-2028
- Table 120 Forecast Sales of Footwear by Category: Value 2023-2028
- Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
- Table 122 Forecast Sales of Footwear by Category: % Value Growth 2023-2028
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