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Health and Wellness in Thailand

Health and wellness in Thailand posted a current value growth of 10% in 2012. Both health and wellness packaged food and beverages fared well and are expected to continue doing so in the future. Growth is expected to slow down, as a number of categories, such as fortified/functional, are expected to see slower growth as they become more mature. However, consumers' overall awareness of health and wellness, as well as demand for healthy food, will remain. Manufacturers tend to drive segmentation...

Euromonitor International's Health and Wellness in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

December 2013

LIST OF CONTENTS AND TABLES

Executive Summary

  • Overall Performance of Health and Wellness Remains Positive
  • Online Media and Mass Media Help To Stimulate Sales, Alongside Lucky Draws
  • Health and Wellness Sees A Mixture of Successful Companies, Both International and Domestic
  • Modern Grocery Retailers Accounts for the Largest Share, But Internet Retailing Is Also Penetrating the Market
  • Health and Wellness Expected To Continue To Do Well, But With A Slower Pace of Growth

Key Trends and Developments

  • Weight Concerns Support Sales of Health and Wellness Products
  • Regulation Is Still Key for Shaping Health and Wellness Product Development and Performance
  • Brand Ambassadors Continue To Be the Key Driver of Product Performance, Whilst Online Media Has More of An Influence
  • Health and Wellness Products Continue To Mainly Be Sold Through Grocery Retailers, But Internet Retailing Is Expanding
  • New Ingredients Trend Is Slower; However, There Is More Segmentation

Market Data

  • Table 1 Sales of Health and Wellness by Type: Value 2007-2012
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2007-2012
  • Table 3 Sales of Health and Wellness by Category: Value 2007-2012
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2007-2012
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
  • Table 7 Health and Wellness GBO Company Shares 2008-2012
  • Table 8 Health and Wellness NBO Company Shares 2008-2012
  • Table 9 Health and Wellness NBO Brand Shares 2009-2012
  • Table 10 Forecast Sales of Health and Wellness by Type: Value 2012-2017
  • Table 11 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
  • Table 12 Forecast Sales of Health and Wellness by Category: Value 2012-2017
  • Table 13 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
  • Table 14 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017

Appendix

  • National Legislation
  • Sources
    • Summary 1 Research Sources
  • Foremost Friesland (thailand) Pcl in Health and Wellness (thailand)
  • Strategic Direction
  • Key Facts
    • Summary 2 Foremost Friesland (Thailand) PCL: Key Facts
  • Company Background
  • Competitive Positioning
    • Summary 3 Foremost Friesland (Thailand) PCL: Competitive Position 2012
  • Green Spot (thailand) Co Ltd in Health and Wellness (thailand)
  • Strategic Direction
  • Key Facts
    • Summary 4 Green Spot (Thailand) Co Ltd: Key Facts
  • Company Background
  • Competitive Positioning
    • Summary 5 Green Spot (Thailand) Co Ltd: Competitive Position 2012
  • Sapanan General Food Co Ltd in Health and Wellness (thailand)
  • Strategic Direction
  • Key Facts
    • Summary 6 Sapanan General Food Co Ltd: Key Facts
  • Company Background
  • Production
    • Summary 7 Sapanan General Food Co Ltd: Production Statistics 2012
  • Competitive Positioning
    • Summary 8 Sapanan General Food Co Ltd: Competitive Position 2012

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of BFY Beverages by Category: Value 2007-2012
  • Table 17 Sales of BFY Beverages by Category: % Value Growth 2007-2012
  • Table 18 BFY Beverages NBO Company Shares 2008-2012
  • Table 19 BFY Beverages NBO Brand Shares 2009-2012
  • Table 20 Forecast Sales of BFY Beverages by Category: Value 2012-2017
  • Table 21 Forecast Sales of BFY Beverages by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 22 Sales of BFY Packaged Food by Category: Value 2007-2012
  • Table 23 Sales of BFY Packaged Food by Category: % Value Growth 2007-2012
  • Table 24 BFY Packaged Food NBO Company Shares 2008-2012
  • Table 25 BFY Packaged Food NBO Brand Shares 2009-2012
  • Table 26 Forecast Sales of BFY Packaged Food by Category: Value 2012-2017
  • Table 27 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Food Intolerance by Category: Value 2007-2012
  • Table 29 Sales of Food Intolerance by Category: % Value Growth 2007-2012
  • Table 30 Food Intolerance NBO Company Shares 2008-2012
  • Table 31 Food Intolerance NBO Brand Shares 2009-2012
  • Table 32 Forecast Sales of Food Intolerance by Category: Value 2012-2017
  • Table 33 Forecast Sales of Food Intolerance by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 34 Sales of Fortified/Functional Beverages by Category: Value 2007-2012
  • Table 35 Sales of Fortified/Functional Beverages by Category: % Value Growth 2007-2012
  • Table 36 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2007-2012
  • Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2007-2012
  • Table 38 Fortified/Functional Beverages NBO Company Shares 2008-2012
  • Table 39 Fortified/Functional Beverages NBO Brand Shares 2009-2012
  • Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2012-2017
  • Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2007-2012
  • Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2007-2012
  • Table 44 Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2007-2012
  • Table 45 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2007-2012
  • Table 46 Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2007-2012
  • Table 47 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Breakdown 2007-2012
  • Table 48 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2007-2012
  • Table 49 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2007-2012
  • Table 50 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2007-2012
  • Table 51 Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Breakdown 2007-2012
  • Table 52 Fortified/Functional Packaged Food NBO Company Shares 2008-2012
  • Table 53 Fortified/Functional Packaged Food NBO Brand Shares 2009-2012
  • Table 54 Fortified/Functional Bread NBO Brand Shares 2009-2012
  • Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
  • Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 57 Sales of NH Beverages by Category: Value 2007-2012
  • Table 58 Sales of NH Beverages by Category: % Value Growth 2007-2012
  • Table 59 NH Beverages NBO Company Shares 2008-2012
  • Table 60 NH Beverages NBO Brand Shares 2009-2012
  • Table 61 Forecast Sales of NH Beverages by Category: Value 2012-2017
  • Table 62 Forecast Sales of NH Beverages by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 63 Sales of NH Packaged Food by Category: Value 2007-2012
  • Table 64 Sales of NH Packaged Food by Category: % Value Growth 2007-2012
  • Table 65 NH Packaged Food NBO Company Shares 2008-2012
  • Table 66 NH Packaged Food NBO Brand Shares 2009-2012
  • Table 67 Forecast Sales of NH Packaged Food by Category: Value 2012-2017
  • Table 68 Forecast Sales of NH Packaged Food by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 69 Sales of Organic Beverages by Category: Value 2007-2012
  • Table 70 Sales of Organic Beverages by Category: % Value Growth 2007-2012
  • Table 71 Organic Beverages NBO Company Shares 2008-2012
  • Table 72 Organic Beverages NBO Brand Shares 2009-2012
  • Table 73 Forecast Sales of Organic Beverages by Category: Value 2012-2017
  • Table 74 Forecast Sales of Organic Beverages by Category: % Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 75 Sales of Organic Packaged Food by Category: Value 2007-2012
  • Table 76 Sales of Organic Packaged Food by Category: % Value Growth 2007-2012
  • Table 77 Organic Packaged Food NBO Company Shares 2008-2012
  • Table 78 Organic Packaged Food NBO Brand Shares 2009-2012
  • Table 79 Forecast Sales of Organic Packaged Food by Category: Value 2012-2017
  • Table 80 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
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