Health and wellness in Thailand posted a current value growth of 10% in 2012. Both health and wellness packaged food and beverages fared well and are expected to continue doing so in the future. Growth is expected to slow down, as a number of categories, such as fortified/functional, are expected to see slower growth as they become more mature. However, consumers' overall awareness of health and wellness, as well as demand for healthy food, will remain. Manufacturers tend to drive segmentation...
Euromonitor International's Health and Wellness in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
LIST OF CONTENTS AND TABLES
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