Thai economy sees slower real GDP growth in 2013 compared to 2012 which resulted in the slower growth of health and wellness products as well. Nevertheless, naturally healthy beverages showed the highest value growth thanks to dynamic activity from players such as Oishi and Ichitan. Organic drinks, targeted at urban, high-end consumers enjoyed good growth in 2013 due to the healthy/clean eating trend in the country.
Euromonitor International's Health and Wellness in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2009-2013, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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