PUBLISHER: Euromonitor International | PRODUCT CODE: 1295443
PUBLISHER: Euromonitor International | PRODUCT CODE: 1295443
Home and Garden in Japan
The home and garden industry saw current value growth in 2020, as Japanese consumers were confined to their homes, which allowed them to focus on home renovations and gardening. Home improvement, homewares and gardening all witnessed notable current value growth in this year, although home furnishings saw a marginal decline. Sales remained strong in most categories in 2021, since many consumers continued making improvements to their homes as the pandemic started to subside. Home improvement was...
Euromonitor International's Home and Garden in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home and garden in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
MARKET DATA
- Table 1 Sales of Home and Garden by Category: Value 2017-2022
- Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
- Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
- Table 6 Distribution of Home and Garden by Format: % Value 2017-2022
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2022
- Table 8 Forecast Sales of Home and Garden by Category: Value 2022-2027
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
- Summary 1 Research Sources
GARDENING IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Gardening declines in 2022, but increases during the pandemic overall
- Lawn mowers see an increase in demand
- Karcher gains traction due to new product development
PROSPECTS AND OPPORTUNITIES
- The future is not very bright for gardening in Japan
- Efficiency in preserving plant quality set to aid growth of herbicides
- Sustainability expected to gain traction over the forecast period
CATEGORY DATA
- Table 10 Sales of Gardening by Category: Value 2017-2022
- Table 11 Sales of Gardening by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Gardening: % Value 2018-2022
- Table 13 LBN Brand Shares of Gardening: % Value 2019-2022
- Table 14 Distribution of Gardening by Format: % Value 2017-2022
- Table 15 Forecast Sales of Gardening by Category: Value 2022-2027
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOME FURNISHINGS IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Home furnishings reaches maturity in Japan
- Rugs valued by Japanese consumers for their adaptability as pieces of home decor
- Private label lines help Nitori lead home furnishings
PROSPECTS AND OPPORTUNITIES
- Minimalistic furniture expected to grow over the forecast period
- Ageing population and foreign competition may impact the category
- Consumers likely to focus on customisable furniture
CATEGORY DATA
- Table 17 Sales of Home Furnishings by Category: Value 2017-2022
- Table 18 Sales of Home Furnishings by Category: % Value Growth 2017-2022
- Table 19 NBO Company Shares of Home Furnishings: % Value 2018-2022
- Table 20 LBN Brand Shares of Home Furnishings: % Value 2019-2022
- Table 21 LBN Brand Shares of Light Sources: % Value 2019-2022
- Table 22 Distribution of Home Furnishings by Format: % Value 2017-2022
- Table 23 Forecast Sales of Home Furnishings by Category: Value 2022-2027
- Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
HOME IMPROVEMENT IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Home improvement sales remain higher than pre-pandemic with the rise in DIY projects
- Demand for power tools higher than in the pre-pandemic period
PROSPECTS AND OPPORTUNITIES
- Bathroom and sanitaryware likely to grow over the forecast period
- Move towards rental may hamper growth in home improvement
- Retail e-commerce likely to become a more prominent distribution channel
CATEGORY DATA
- Table 25 Sales of Home Improvement by Category: Value 2017-2022
- Table 26 Sales of Home Improvement by Category: % Value Growth 2017-2022
- Table 27 NBO Company Shares of Home Improvement: % Value 2018-2022
- Table 28 LBN Brand Shares of Home Improvement: % Value 2019-2022
- Table 29 Distribution of Home Improvement by Format: % Value 2017-2022
- Table 30 Forecast Sales of Home Improvement by Category: Value 2022-2027
- Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027
HOMEWARES IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Homewares sales increase in Japan over 2019-2022 due to "nesting" phenomenon
- Demand for sustainable products drives growth
- Traditionalism is a major trend in homewares
PROSPECTS AND OPPORTUNITIES
- Sales of multifunctional homewares likely to increase
- Home cooking trend expected to support growth in the category
- Both online and offline retailers anticipated to gain consumer footfall
CATEGORY DATA
- Table 32 Sales of Homewares by Category: Value 2017-2022
- Table 33 Sales of Homewares by Category: % Value Growth 2017-2022
- Table 34 Sales of Homewares by Material: % Value 2017-2022
- Table 35 NBO Company Shares of Homewares: % Value 2018-2022
- Table 36 LBN Brand Shares of Homewares: % Value 2019-2022
- Table 37 Distribution of Homewares by Format: % Value 2017-2022
- Table 38 Forecast Sales of Homewares by Category: Value 2022-2027
- Table 39 Forecast Sales of Homewares by Category: % Value Growth 2022-2027
