Consumer Health in Thailand

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2023: The big picture
• 2023 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
• Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2018-2023
• Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
• Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
• Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
• Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
• Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Analgesics shows dynamic growth, following return to pre-pandemic lifestyles
• Revival of international tourism benefits sales of topical analgesics
• Players look for new ways to capture consumer interest

PROSPECTS AND OPPORTUNITIES

• Healthy growth expected, thanks to growing trend towards self-medication
• Players will invest in creative marketing solutions to expand their consumer base
• Bricks-and-mortar pharmacies will continue to dominate sales

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2018-2023
• Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
• Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
• Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
• Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Return to pre-pandemic lifestyles boosts demand for cough, cold and allergy (hay fever) remedies
• High levels of air pollution trigger respiratory problems
• Players invest in new product development as competition intensifies

PROSPECTS AND OPPORTUNITIES

• Sales are set to benefit from increase in self-medication, while high levels of air pollution will lead to rise in demand for remedies targeted at respiratory problems
• Herbal remedies will gain traction
• Digital marketing strategies will serve to increase customer engagement

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Return to busy, stressful lifestyles, combined with tourism revival, fuels demand for digestive remedies
• Demand for H2 blockers continues to decline
• Players make efforts to target younger consumers

PROSPECTS AND OPPORTUNITIES

• Return to busy, stressful lifestyles should increase demand for digestive remedies
• Players will focus on new flavours, formats and herbal remedies to attract the attention of consumers
• 7-11 chain will likely grow in importance

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Resumption of active lifestyles, including travel, boosts demand of dermatological products
• Retail networks continue to expand in easily accessible locations
• Social media influencers play an increasingly important role in promotion of locally-made dermatological products

PROSPECTS AND OPPORTUNITIES

• Demand will continue to grow, as consumers resume their engagement in outdoor and travel activities
• Ageing society is likely to positively impact sales
• E-commerce will emerge as the new battleground for dermatological players

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2018-2023
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
• Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Continuous promotion of smoking cessation ensures healthy demand
• Rising popularity of e-cigarettes amongst Gen Z consumers impacts demand for NRT products
• Physical stores remain the key channel for NRT smoking cessation aids

PROSPECTS AND OPPORTUNITIES

• Reduction in smoking population could diminish future growth
• New drug from the Government Pharmaceutical Organisation could prove to be a double-edged sword for NRT smoking cessation aids
• NRT lozenges are expected to see some development

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2018-2023

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

SLEEP AIDS IN THAILAND

2023 DEVELOPMENTS

EYE CARE IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Resumption of office routines and ageing population sustain growth momentum for eye care products
• Air pollution crisis in Thailand leads to growing incidence of eye-related health issues
• Local brands continue to dominate sales, although international players have a growing presence

PROSPECTS AND OPPORTUNITIES

• New product development and social media marketing will be key to players gaining a competitive edge
• Bricks-and-mortar stores will remain key channel for impulse purchases
• Eye health will remain a priority, but growing popularity of dietary supplements could impede sales

CATEGORY DATA

• Table 44 Sales of Eye Care by Category: Value 2018-2023
• Table 45 Sales of Eye Care by Category: % Value Growth 2018-2023
• Table 46 NBO Company Shares of Eye Care: % Value 2019-2023
• Table 47 LBN Brand Shares of Eye Care: % Value 2020-2023
• Table 48 Forecast Sales of Eye Care by Category: Value 2023-2028
• Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Resumption of active lifestyles fuels demand for wound care
• Reduced need for stockpiling wound care products, following expansion of pharmacy network
• Launch of Tigerplast FLEXIE should help Tigerplast to challenge market leaders

PROSPECTS AND OPPORTUNITIES

• Sustained demand for wound care products, thanks to increase in physical activity levels, greater focus on health and hygiene and expansion of pharmacy network
• Growing middle class will drive demand for better quality products
• Offline sales will continue to dominate on-the-go purchasing behaviour persists

CATEGORY DATA

• Table 50 Sales of Wound Care by Category: Value 2018-2023
• Table 51 Sales of Wound Care by Category: % Value Growth 2018-2023
• Table 52 NBO Company Shares of Wound Care: % Value 2019-2023
• Table 53 LBN Brand Shares of Wound Care: % Value 2020-2023
• Table 54 Forecast Sales of Wound Care by Category: Value 2023-2028
• Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Ongoing health concerns, coupled with new product developments, remain key to growth
• Manufacturers invest in omnichannel strategies
• Retail landscape for vitamins continues to evolve, in response to changing consumer preferences

PROSPECTS AND OPPORTUNITIES

• Players will tap into health needs of specific demographics to harness further growth
• Multivitamins will continue to lead growth
• More investment expected in digital sales and marketing

CATEGORY DATA

• Table 56 Sales of Vitamins by Category: Value 2018-2023
• Table 57 Sales of Vitamins by Category: % Value Growth 2018-2023
• Table 58 Sales of Multivitamins by Positioning: % Value 2018-2023
• Table 59 NBO Company Shares of Vitamins: % Value 2019-2023
• Table 60 LBN Brand Shares of Vitamins: % Value 2020-2023
• Table 61 Forecast Sales of Vitamins by Category: Value 2023-2028
• Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Continued focus on preventative health drives demand
• Ageing population presents new opportunities
• Supplements targeting gut health gain traction

PROSPECTS AND OPPORTUNITIES

• Culture of wellbeing will fuel demand for dietary supplements with stress-relieving attributes
• Focus on "beauty from within" could boost sales
• E-commerce and direct selling are set to play a bigger role in dietary supplements

CATEGORY DATA

• Table 63 Sales of Dietary Supplements by Category: Value 2018-2023
• Table 64 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
• Table 65 Sales of Dietary Supplements by Positioning: % Value 2018-2023
• Table 66 NBO Company Shares of Dietary Supplements: % Value 2019-2023
• Table 67 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
• Table 68 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
• Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Return to new normal sees consumers striving to shed excess weight
• Ageing population stimulates demand for supplement nutritional drinks
• Fibre supplements gain traction

PROSPECTS AND OPPORTUNITIES

• Aging population to influence demand
• Competition expected to intensify as new players continue to enter the market
• Hectic lifestyles will encourage growth of e-commerce

CATEGORY DATA

• Table 70 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
• Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
• Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
• Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
• Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Return of sport and exercise activities and rising influence of social media platforms help to drive interest in sports nutrition
• New product development helps fuel consumer demand
• Increasing reliance on social media to promote and sell products

PROSPECTS AND OPPORTUNITIES

• Burgeoning health and fitness trend bodes well for sports nutrition
• Product innovations to continue as players eye expansion opportunities
• Sports nutrition likely to face stiff competition from high-protein packaged food and beverages

CATEGORY DATA

• Table 76 Sales of Sports Nutrition by Category: Value 2018-2023
• Table 77 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
• Table 78 NBO Company Shares of Sports Nutrition: % Value 2019-2023
• Table 79 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
• Table 80 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
• Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Herbal remedies retain their popularity
• Relaxation of regulations leads to wider availability of CBD-based offerings
• Suntory remains the clear leader

PROSPECTS AND OPPORTUNITIES

• Robust growth expected, thanks to sustained investment in new product launches
• Trend towards healthier eating habits, and competition from functional packaged foods could affect demand
• Thai government looks set to play key role in promoting the use of local herbal/traditional products

CATEGORY DATA

• Table 82 Sales of Herbal/Traditional Products by Category: Value 2018-2023
• Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
• Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
• Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
• Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Paediatric vitamins and dietary supplements leads growth, as competitive landscape becomes increasingly fragmented
• Herbal natural ingredients remain popular
• Increased focus on healthier alternatives within packaged food industry

PROSPECTS AND OPPORTUNITIES

• Growth will likely impacted by declining birth rate but this is likely to be offset by rising demand for premium products, alongside education of the consumer base
• Increased focus on healthy eating could limit demand for some paediatric consumer health products
• Companies will expand their online presence

CATEGORY DATA

• Table 88 Sales of Paediatric Consumer Health by Category: Value 2018-2023
• Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
• Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
• Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
• Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028