Sales of hot drinks continued to grow in 2014 due to raised health awareness driving consumers to make more purchases of hot drinks. In addition, sales were boosted due to the variety and healthy ranges offered by manufacturers. Consumers will not get bored with the wide range of brands and products. Even within one brand, several variants are offered to keep the consumers' palates "entertained".
Euromonitor International's Hot Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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