Hot drinks continued to be popular in Malaysia and were consumed on a daily basis. In 2013, hot drinks posted stable growth in current retail value and retail volume terms. Coffee continued to drive demand among consumers in 2013. In addition, the opening of more chained coffee shops and cafes in Malaysia supported the demand for hot drinks, especially among younger consumers.
Euromonitor International's Hot Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
LIST OF CONTENTS AND TABLES
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