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PUBLISHER: Euromonitor International | PRODUCT CODE: 1405665
PUBLISHER: Euromonitor International | PRODUCT CODE: 1405665
Soft Drinks in Thailand
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PAGES: 84 Pages
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Sales of soft drinks saw healthy growth in volume terms in 2023, continuing the trend of the previous year. This was due partly to improved economic conditions, which had a positive impact on consumer spending. The ongoing recovery of inbound tourism also helped fuel sales, particularly within the on-trade channel, following the lifting of all remaining entry restrictions in October 2022. However, it is worth noting that demand remained below pre-COVID-19 levels, as consumers felt the effect of...
Euromonitor International's Soft Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Product Code: SDTH
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Soft drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
- Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
- Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
- Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
- Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
- Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
- Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
- Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
- Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
- Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
- Fountain sales in Thailand
DISCLAIMER
SOURCES
- Summary 1 Research Sources
CARBONATES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Impact of sugar tax continues to weigh on regular carbonates
- Key players increase their unit prices, despite government controls
- Flavour innovations seek to strengthen appeal amongst Gen Z consumers
PROSPECTS AND OPPORTUNITIES
- Health and wellness trend will shape player's innovation efforts
- Reduced-sugar carbonates will represent lucrative territory for manufacturers
- Coca-Cola and PepsiCo will look to deliver on sustainability goals
CATEGORY DATA
- Table 119 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
- Table 120 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
- Table 121 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
- Table 122 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
- Table 123 Off-trade Sales of Carbonates by Category: Volume 2018-2023
- Table 124 Off-trade Sales of Carbonates by Category: Value 2018-2023
- Table 125 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
- Table 126 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
- Table 127 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
- Table 128 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
- Table 129 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
- Table 130 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
- Table 131 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
- Table 132 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
- Table 133 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
- Table 134 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
- Table 135 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
- Table 136 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
- Table 137 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
- Table 138 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Healthy growth for juice, despite rising unit prices, although the product's healthy image could be at threat
- Functional juice drinks gain traction, thanks to continued immunity focus
- Increased competition from new players
PROSPECTS AND OPPORTUNITIES
- Players will focus on products with a healthier positioning, with coconut and other plant waters leading growth
- Strong performance for foodservice, thanks to ongoing recovery of tourism
- Innovation will be key to capturing new sources of growth
CATEGORY DATA
- Table 31 Off-trade Sales of Juice by Category: Volume 2018-2023
- Table 32 Off-trade Sales of Juice by Category: Value 2018-2023
- Table 33 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
- Table 34 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
- Table 35 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
- Table 36 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
- Table 37 NBO Company Shares of Off-trade Juice: % Value 2019-2023
- Table 38 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
- Table 39 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
- Table 40 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
- Table 41 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
- Table 42 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Buoyant performance for bottled water
- Growing demand for functional bottled water, assisted by high number of new product launches
- Niche brands enter market with aggressive marketing strategies
PROSPECTS AND OPPORTUNITIES
- Competition to intensify between leading players
- Tourism is expected to boost demand for bottled water
- Packaging innovation will grab consumers' demand
CATEGORY DATA
- Table 43 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
- Table 44 Off-trade Sales of Bottled Water by Category: Value 2018-2023
- Table 45 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
- Table 46 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
- Table 47 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
- Table 48 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
- Table 49 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
- Table 50 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
- Table 51 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
- Table 52 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
- Table 53 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
- Table 54 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Slower than expected growth for sports drinks
- Sugar tax begins to bite
- Sponsor continues to dominate sales
PROSPECTS AND OPPORTUNITIES
- Growing demand for no-sugar products, on back of health and wellness trend
- New product development and event marketing will be key to building brand awareness
- Offline channel will be key to growth
CATEGORY DATA
- Table 55 Off-trade Sales of Sports Drinks: Volume 2018-2023
- Table 56 Off-trade Sales of Sports Drinks: Value 2018-2023
- Table 57 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
- Table 58 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
- Table 59 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
- Table 60 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
- Table 61 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
- Table 62 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
- Table 63 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
- Table 64 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
- Table 65 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
- Table 66 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Price increases dampen demand for energy drinks in 2023.
- Players launched new products to capture attention of younger generation
- Functional products serve to expand consumer base
PROSPECTS AND OPPORTUNITIES
- Static performance expected, in face of increasing competition from other beverages
- Players will focus on healthier, premium products
CATEGORY DATA
- Table 67 Off-trade Sales of Energy Drinks: Volume 2018-2023
- Table 68 Off-trade Sales of Energy Drinks: Value 2018-2023
- Table 69 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
- Table 70 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
- Table 71 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
- Table 72 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
- Table 73 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
- Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
- Table 75 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
- Table 76 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
- Table 77 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
- Table 78 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Minimal growth for concentrates in 2023
- Powder concentrates continue to dominate sales
- Hale's Blue Boy continues to lead in liquid concentrates
PROSPECTS AND OPPORTUNITIES
- Pricing and health and wellness are likely to be key influences on demand over the forecast period
- Further scope for innovation
- Small players will focus on innovation to win over consumers
CATEGORY DATA
- Concentrates conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
- Table 80 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
- Table 81 Off-trade Sales of Concentrates by Category: Value 2018-2023
- Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
- Table 83 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
- Table 84 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
- Table 85 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
- Table 86 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
- Table 87 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
- Table 88 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
- Table 89 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
- Table 90 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
- Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
- Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
- Table 93 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- RTD tea is increasingly perceived as a healthier option
- New product development helps to drive demand
- Rising health and wellness trend leads to increasing interest in premium unsweetened RTD tea varieties
PROSPECTS AND OPPORTUNITIES
- Oishi and Ichitan will continue to dominate through investment in new product launches
- Health and wellness trend to drive demand for kombucha
- Off-trade sales of RTD tea will see greater competition from foodservice options
CATEGORY DATA
- Table 94 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
- Table 95 Off-trade Sales of RTD Tea by Category: Value 2018-2023
- Table 96 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
- Table 97 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
- Table 98 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
- Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
- Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
- Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
- Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
- Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
- Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
- Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
- Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Return of busier lifestyles boosts demand for "grab and go" coffee
- Developing coffee culture encourages premiumisation through cafe-style RTD coffee
- Boss Coffee launches aggressive marketing campaign in bid to conquer premium RTD coffee market
PROSPECTS AND OPPORTUNITIES
- Investment in premium products will spur consumer demand
- Manufacturers will tap into health and wellness trends
- RTD coffee to face competition from foodservice options
CATEGORY DATA
- Table 107 Off-trade Sales of RTD Coffee: Volume 2018-2023
- Table 108 Off-trade Sales of RTD Coffee: Value 2018-2023
- Table 109 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
- Table 110 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
- Table 111 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
- Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
- Table 113 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
- Table 114 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
- Table 115 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
- Table 116 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
- Table 117 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
- Table 118 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
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