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Alcoholic Drinks in China

In 2014, slower volume growth was witnessed in alcoholic drinks compared to the volume CAGR of the review period. On one hand, GDP growth in China decreased to 7.4%, which approached the minimum value since 1990, hindering the development of many fast moving consumer goods including alcoholic drinks. On the other hand, the central government continued carrying out its anti-extravagance campaign, banning the use of public funds for wining and dining.

Euromonitor International's Alcoholic Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;<
  • Pinpoint growth sectors and identify factors driving change;<
  • Understand the competitive environment, the market's major players and leading brands;<
  • Use five-year forecasts to assess how the market is predicted to develop.<

Table of Contents

Executive Summary

  • Volume Sales of Alcoholic Drinks Are Not Impressive in 2014
  • Rtds/high-strength Premixes Increases Dramatically
  • Domestic Companies Continue Playing A Leading Role in 2014
  • Internet Retailing Becomes Increasingly Important
  • Steady But Slower Growth Is Expected in the Forecast Period

Key Trends and Developments

  • Anti-extravagance Campaign Continues Having A Significant Effect on the Market
  • Manufacturers Take Efforts To Develop New Products, in Response To Market Changes
  • E-commerce Plays A More Important Role
  • Manufacturers Retain A Strong Focus on Largely Unexploited Market Niche Targeting Female Consumers

Territory Key Trends and Developments

  • East China
  • Mid China
  • North and Northeast China
  • Northwest China
  • South China
  • Southwest China

Market Background

  • Legislation
    • Table 1. Number of On-trade Establishments by Type 2009-2014<

Taxation and Duty Levies

  • Table 2. Taxation and Duty Levies on Alcoholic Drinks 2014<
  • Table 3. Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014<
  • Table 4. Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014<
  • Table 5. Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014<
  • Table 6. Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014<
  • Table 7. Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014<
  • Table 8. Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014<
  • Table 9. Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014<

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

    • Summary 1. Key New Product Developments 2014<

Market Indicators

  • Table 10. Retail Consumer Expenditure on Alcoholic Drinks 2009-2014<

Market Data

  • Table 11. Sales of Alcoholic Drinks by Category: Total Volume 2009-2014<
  • Table 12. Sales of Alcoholic Drinks by Category: Total Value 2009-2014<
  • Table 13. Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014<
  • Table 14. Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014<
  • Table 15. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014<
  • Table 16. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014<
  • Table 17. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014<
  • Table 18. Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014<
  • Table 19. Sales of Alcoholic Drinks by Region: Total Volume 2009-2014<
  • Table 20. Sales of Alcoholic Drinks by Region: Total Value 2009-2014<
  • Table 21. Sales of Alcoholic Drinks by Region: % Total Volume Growth 2009-2014<
  • Table 22. Sales of Alcoholic Drinks by Region: % Total Value Growth 2009-2014<
  • Table 23. GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014<
  • Table 24. Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014<
  • Table 25. Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014<
  • Table 26. Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019<
  • Table 27. Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019<
  • Table 28. Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019<
  • Table 29. Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019<
  • Table 30. Forecast Sales of Alcoholic Drinks by Region: Total Volume 2014-2019<
  • Table 31. Forecast Sales of Alcoholic Drinks by Region: Total Value 2014-2019<
  • Table 32. Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2014-2019<
  • Table 33. Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2014-2019<

Definitions

Published Data Comparisons

Sources

    • Summary 2. Research Sources<

China Resources Enterprise Ltd in Alcoholic Drinks (china)

  • Strategic Direction<
  • Key Facts<
    • Summary 3. China Resources Enterprise Co Ltd: Key Facts<
    • Summary 4. China Resources Enterprise Co Ltd: Operational Indicators<
  • Competitive Positioning<
  • Table 34. Summary3. China Resources Enterprise Co Ltd: Competitive Position 2014<

Niulanshan Distillery Co Ltd in Alcoholic Drinks (china)

  • Strategic Direction<
  • Key Facts<
  • Table 35. Summary1. Niulanshan Distillery Co Ltd: Key Facts<
  • Table 36. Summary2. Niulanshan Distillery Co Ltd: Operational Indicators<
  • Competitive Positioning<
  • Table 37. Summary3. Niulanshan Distillery Co Ltd: Competitive Position 2014<

Sichuan Yibin Wuliangye Distillery Co Ltd in Alcoholic Drinks (china)

  • Strategic Direction<
  • Key Facts<
  • Table 38. Summary1. Sichuan Yibin Wuliangye Distillery Co Ltd: Key Facts<
    • Summary 5. Summary Sichuan Yibin Wuliangye Distillery Co Ltd: Operational Indicators<
  • Competitive Positioning<
    • Summary 6. Sichuan Yibin Wuliangye Distillery Co Ltd: Competitive Position 2014<

Zhejiang Guyue Longshan Shaoxing Wine Co Ltd in Alcoholic Drinks (china)

  • Strategic Direction<
  • Key Facts<
    • Summary 7. Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Key Facts<
    • Summary 8. Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Operational Indicators<
  • Competitive Positioning<
    • Summary 9. Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Competitive Position 2014<

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

    • Summary 10. Lager by Price Band 2014<
  • Table 39. Number of Breweries 2009-2014<

Category Data

  • Table 40. Sales of Beer by Category: Total Volume 2009-2014<
  • Table 41. Sales of Beer by Category: Total Value 2009-2014<
  • Table 42. Sales of Beer by Category: % Total Volume Growth 2009-2014<
  • Table 43. Sales of Beer by Category: % Total Value Growth 2009-2014<
  • Table 44. Sales of Beer by Off-trade vs On-trade: Volume 2009-2014<
  • Table 45. Sales of Beer by Off-trade vs On-trade: Value 2009-2014<
  • Table 46. Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014<
  • Table 47. Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014<
  • Table 48. GBO Company Shares of Beer: % Total Volume 2010-2014<
  • Table 49. NBO Company Shares of Beer: % Total Volume 2010-2014<
  • Table 50. LBN Brand Shares of Beer: % Total Volume 2011-2014<
  • Table 51. Production, Imports and Exports of Beer: Total Volume 2008-2013<
  • Table 52. Imports of Beer by Country of Origin: Total Volume 2008-2013<
  • Table 53. Imports of Beer by Country of Origin: Total Value 2008-2013<
  • Table 54. Exports of Beer by Country of Destination: Total Volume 2008-2013<
  • Table 55. Exports of Beer by Country of Destination: Total Value 2008-2013<
  • Table 56. Forecast Sales of Beer by Category: Total Volume 2014-2019<
  • Table 57. Forecast Sales of Beer by Category: Total Value 2014-2019<
  • Table 58. Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019<
  • Table 59. Forecast Sales of Beer by Category: % Total Value Growth 2014-2019<

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 60. Sales of Cider/Perry: Total Volume 2009-2014<
  • Table 61. Sales of Cider/Perry: Total Value 2009-2014<
  • Table 62. Sales of Cider/Perry: % Total Volume Growth 2009-2014<
  • Table 63. Sales of Cider/Perry: % Total Value Growth 2009-2014<
  • Table 64. Sales of Cider/Perry by Off-trade vs On-trade: Volume 2009-2014<
  • Table 65. Sales of Cider/Perry by Off-trade vs On-trade: Value 2009-2014<
  • Table 66. Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2009-2014<
  • Table 67. Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2009-2014<
  • Table 68. GBO Company Shares of Cider/Perry: % Total Volume 2010-2014<
  • Table 69. NBO Company Shares of Cider/Perry: % Total Volume 2010-2014<
  • Table 70. LBN Brand Shares of Cider/Perry: % Total Volume 2011-2014<
  • Table 71. Production, Imports and Exports of Cider/Perry: Total Volume 2008-2013<
  • Table 72. Forecast Sales of Cider/Perry: Total Volume 2014-2019<
  • Table 73. Forecast Sales of Cider/Perry: Total Value 2014-2019<
  • Table 74. Forecast Sales of Cider/Perry: % Total Volume Growth 2014-2019<
  • Table 75. Forecast Sales of Cider/Perry: % Total Value Growth 2014-2019<

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 76. Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014<
  • Table 77. Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014<
  • Table 78. Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014<
  • Table 79. Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014<
  • Table 80. Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014<
  • Table 81. Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014<
  • Table 82. Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014<
  • Table 83. Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014<
  • Table 84. GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014<
  • Table 85. NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014<
  • Table 86. LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014<
  • Table 87. Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019<
  • Table 88. Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019<
  • Table 89. Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019<
  • Table 90. Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019<

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Vodka, Gin, Other Blended Scotch Whisky and Dark and White Rum Price Band Methodology

    • Summary 11. Benchmark Brands 2014<

Category Data

  • Table 91. Sales of Spirits by Category: Total Volume 2009-2014<
  • Table 92. Sales of Spirits by Category: Total Value 2009-2014<
  • Table 93. Sales of Spirits by Category: % Total Volume Growth 2009-2014<
  • Table 94. Sales of Spirits by Category: % Total Value Growth 2009-2014<
  • Table 95. Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014<
  • Table 96. Sales of Spirits by Off-trade vs On-trade: Value 2009-2014<
  • Table 97. Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014<
  • Table 98. Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014<
  • Table 99. Sales of Dark Rum by Price Platform: % Total Volume 2009-2014<
  • Table 100. Sales of White Rum by Price Platform: % Total Volume 2009-2014<
  • Table 101. Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014<
  • Table 102. Sales of Gin by Price Platform: % Total Volume 2009-2014<
  • Table 103. Sales of Vodka by Price Platform: % Total Volume 2009-2014<
  • Table 104. Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014<
  • Table 105. GBO Company Shares of Spirits: % Total Volume 2010-2014<
  • Table 106. NBO Company Shares of Spirits: % Total Volume 2010-2014<
  • Table 107. LBN Brand Shares of Spirits: % Total Volume 2011-2014<
  • Table 108. Imports of Spirits by Country of Origin: Total Volume 2008-2013<
  • Table 109. Imports of Spirits by Country of Origin: Total Value 2008-2013<
  • Table 110. Production, Imports and Exports of Brandy & Cognac: Total Volume 2008-2013<
  • Table 111. Production, Imports and Exports of Rum: Total Volume 2008-2013<
  • Table 112. Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013<
  • Table 113. Production, Imports and Exports of Whiskies: Total Volume 2008-2013<
  • Table 114. Production, Imports and Exports of Gin: Total Volume 2008-2013<
  • Table 115. Production, Imports and Exports of Vodka: Total Volume 2008-2013<
  • Table 116. Forecast Sales of Spirits by Category: Total Volume 2014-2019<
  • Table 117. Forecast Sales of Spirits by Category: Total Value 2014-2019<
  • Table 118. Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019<
  • Table 119. Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019<

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 120. Sales of Wine by Category: Total Volume 2009-2014<
  • Table 121. Sales of Wine by Category: Total Value 2009-2014<
  • Table 122. Sales of Wine by Category: % Total Volume Growth 2009-2014<
  • Table 123. Sales of Wine by Category: % Total Value Growth 2009-2014<
  • Table 124. Sales of Wine by Off-trade vs On-trade: Volume 2009-2014<
  • Table 125. Sales of Wine by Off-trade vs On-trade: Value 2009-2014<
  • Table 126. Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014<
  • Table 127. Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014<
  • Table 128. Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014<
  • Table 129. Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014<
  • Table 130. Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2009-2014<
  • Table 131. Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014<
  • Table 132. Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014<
  • Table 133. Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014<
  • Table 134. Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2009-2014<
  • Table 135. GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014<
  • Table 136. NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014<
  • Table 137. LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014<
  • Table 138. GBO Company Shares of Champagne: % Total Volume 2010-2014<
  • Table 139. NBO Company Shares of Champagne: % Total Volume 2010-2014<
  • Table 140. LBN Brand Shares of Champagne: % Total Volume 2011-2014<
  • Table 141. GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014<
  • Table 142. NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014<
  • Table 143. LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014<
  • Table 144. GBO Company Shares of Non-grape Wine: % Total Volume 2010-2014<
  • Table 145. NBO Company Shares of Non-grape Wine: % Total Volume 2010-2014<
  • Table 146. LBN Brand Shares of Non-grape Wine: % Total Volume 2011-2014<
  • Table 147. Production, Imports and Exports of Wine: Total Volume 2008-2013<
  • Table 148. Imports of Wine by Country of Origin: Total Volume 2008-2013<
  • Table 149. Imports of Wine by Country of Origin: Total Value 2008-2013<
  • Table 150. Exports of Wine by Country of Destination: Total Volume 2008-2013<
  • Table 151. Exports of Wine by Country of Destination: Total Value 2008-2013<
  • Table 152. Forecast Sales of Wine by Category: Total Volume 2014-2019<
  • Table 153. Forecast Sales of Wine by Category: Total Value 2014-2019<
  • Table 154. Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019<
  • Table 155. Forecast Sales of Wine by Category: % Total Value Growth 2014-2019<
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