Real GDP growth reached 7.8% in 2012, the lowest for the entire review period. Moreover, the global economic outlook remained uncertain since the outbreak of the financial crisis in 2008. These negative economic situations were unfavourable for the alcoholic drinks market in China, resulting in decelerating volume growth in 2012 compared to the previous year. However, grape wine still maintained double-digit volume growth in 2012, thanks to a small base and its health benefits.
Euromonitor International's Alcoholic Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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