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Alcoholic Drinks in China

Description

Real GDP growth reached 7.8% in 2012, the lowest for the entire review period. Moreover, the global economic outlook remained uncertain since the outbreak of the financial crisis in 2008. These negative economic situations were unfavourable for the alcoholic drinks market in China, resulting in decelerating volume growth in 2012 compared to the previous year. However, grape wine still maintained double-digit volume growth in 2012, thanks to a small base and its health benefits.

Euromonitor International's Alcoholic Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN CHINA

Euromonitor International

July 2013

LIST OF CONTENTS AND TABLES

Executive Summary

  • Decelerating Local Economy Leads To A Slowdown of the Alcoholic Drinks Market
  • Publication of How Public Funds Are Used To Buy High-end Local Spirits Severely Affects the Market
  • Leading Players Further Concentrate in This Fragmented Market
  • Small Independent Grocers and Supermarkets Lead in Distribution
  • Steady Growth Expected for the Forecast Period

Key Trends and Developments

  • Unfavourable Economy Dampens the Overall Alcoholic Drinks Market
  • Publication of Public Funds Spent on Wining and Dining Impacts High-end Alcoholic Drinks
  • Upgraded Drink-driving Law Changes Drinking Behaviour
  • Key New Product Launches
    • Summary 1 Key New Product Developments 2012
  • Specialist Retailer
  • Merger and Acquisition Activities
    • Summary 2 Merger and Acquisition Activity 2011-2012
    • Summary 3 Speculated Merger and Acquisition Activity 2012-2013
  • Territory Key Trends and Developments
  • East China
  • Mid China
  • North and Northeast China
  • Northwest China
  • South China
  • Southwest China
  • Market Background
  • Legislation
  • Table 1 Number of On-trade Establishments by Type 2007-2012
  • Taxation and Duty Levies
    • Summary 4 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
  • Table 3 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
  • Table 5 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
  • Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
  • Operating Environment
  • Contraband/parallel Trade
  • Duty Free
  • Cross-border/private Imports

Market Indicators

  • Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

Market Data

  • Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 9 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 16 Sales of Alcoholic Drinks by Region: Total Volume 2007-2012
  • Table 17 Sales of Alcoholic Drinks by Region: Total Value 2007-2012
  • Table 18 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2007-2012
  • Table 19 Sales of Alcoholic Drinks by Region: % Total Value Growth 2007-2012
  • Table 20 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 21 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 22 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 24 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 26 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
  • Table 27 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2012-2017
  • Table 28 Forecast Sales of Alcoholic Drinks by Region: Total Value 2012-2017
  • Table 29 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2012-2017
  • Table 30 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2012-2017

Definitions

  • Published Data Comparisons
  • Sources
    • Summary 5 Research Sources
  • Beijing Yanjing Brewery Co Ltd in Alcoholic Drinks (china)
  • Strategic Direction
  • Key Facts
    • Summary 6 Beijing Yanjing Brewery Co Ltd: Key Facts
    • Summary 7 Beijing Yanjing Brewery Co Ltd: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 8 Beijing Yanjing Brewery Co Ltd: Competitive Position 2012
  • China Resources Enterprise Co Ltd in Alcoholic Drinks (china)
  • Strategic Direction
  • Key Facts
    • Summary 9 China Resources Enterprise Co Ltd: Key Facts
    • Summary 10 China Resources Enterprise Co Ltd: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 11 China Resources Enterprise Co Ltd: Competitive Position 2012
  • Harbin Brewery Group Ltd in Alcoholic Drinks (china)
  • Strategic Direction
  • Key Facts
    • Summary 12 Harbin Brewery Group Ltd: Key Facts
  • Company Background
  • Production
    • Summary 13 Harbin Brewery Group Ltd: Production Statistics 2012
  • Competitive Positioning
    • Summary 14 Harbin Brewery Group Ltd: Competitive Position 2012
  • Henan Jinxing Brewery Group in Alcoholic Drinks (china)
  • Strategic Direction
  • Key Facts
    • Summary 15 Henan Jinxing Brewery Group Co Ltd: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 16 Henan Jinxing Brewery Group Co Ltd: Competitive Position 2012
  • Jiangsu Yanghe Distillery in Alcoholic Drinks (china)
  • Strategic Direction
  • Key Facts
    • Summary 17 Jiangsu Yanghe Distillery: Key Facts
    • Summary 18 Jiangsu Yanghe Distillery: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 19 Jiangsu Yanghe Distillery: Competitive Position 2012
  • Sichuan Yibin Wuliangye Distillery Co Ltd in Alcoholic Drinks (china)
  • Strategic Direction
  • Key Facts
    • Summary 20 Sichuan Yibin Wuliangye Distillery Co Ltd: Key Facts
    • Summary 21 Sichuan Yibin Wuliangye Distillery Co Ltd: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 22 Sichuan Yibin Wuliangye Distillery Co Ltd: Competitive Position 2012
  • Tsingtao Brewery Co Ltd in Alcoholic Drinks (china)
  • Strategic Direction
  • Key Facts
    • Summary 23 Tsingtao Brewery Co Ltd: Key Facts
    • Summary 24 Tsingtao Brewery Co Ltd: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 25 Tsingtao Brewery Co Ltd: Competitive Position 2012
  • Vats Liquor Chain Store Management Jsc Ltd in Alcoholic Drinks (china)
  • Strategic Direction
  • Key Facts
    • Summary 26 Vats Liquor Chain Store Management Joint Stock Co Ltd: Key Facts
    • Summary 27 Vats Liquor Chain Store Management Joint Stock Co Ltd: Operational Indicators
  • Internet Strategy
  • Company Background
  • Private Label
  • Competitive Positioning
    • Summary 28 Vats Liquor Chain Store Management Joint Stock Co Ltd: Competitive Position 2012
  • Yantai Changyu Pioneer Wine Co Ltd in Alcoholic Drinks (china)
  • Strategic Direction
  • Key Facts
    • Summary 29 Yantai Changyu Pioneer Co Ltd: Key Facts
    • Summary 30 Yantai Changyu Pioneer Co Ltd: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 31 Yantai Changyu Pioneer Wine Co Ltd: Competitive Position 2012
  • Zhejiang Guyue Longshan Shaoxing Wine Co Ltd in Alcoholic Drinks (china)
  • Strategic Direction
  • Key Facts
    • Summary 32 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Key Facts
    • Summary 33 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 34 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Competitive Position 2012

Headlines

Trends

  • Production, Imports and Exports

Competitive Landscape

Prospects

  • Category Background
  • Lager Price Band Methodology
    • Summary 35 Lager by Price Band 2012

Category Data

  • Table 31 Sales of Beer by Category: Total Volume 2007-2012
  • Table 32 Sales of Beer by Category: Total Value 2007-2012
  • Table 33 Sales of Beer by Category: % Total Volume Growth 2007-2012
  • Table 35 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
  • Table 36 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
  • Table 37 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 38 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 39 GBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 40 NBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 41 LBN Brand Shares of Beer: % Total Volume 2009-2012
  • Table 42 Production, Imports and Exports of Beer: Total Volume 2006-2011
  • Table 43 Imports of Beer by Country of Origin: Total Volume 2006-2011
  • Table 44 Imports of Beer by Country of Origin: Total Value 2006-2011
  • Table 45 Exports of Beer by Country of Destination: Total Volume 2006-2011
  • Table 46 Exports of Beer by Country of Destination: Total Value 2006-2011
  • Table 47 Forecast Sales of Beer by Category: Total Volume 2012-2017
  • Table 48 Forecast Sales of Beer by Category: Total Value 2012-2017
  • Table 49 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 50 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

Headlines

Trends

  • Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Cider/Perry: Total Volume 2007-2012
  • Table 52 Sales of Cider/Perry: Total Value 2007-2012
  • Table 53 Sales of Cider/Perry: % Total Volume Growth 2007-2012
  • Table 54 Sales of Cider/Perry: % Total Value Growth 2007-2012
  • Table 55 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
  • Table 56 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
  • Table 57 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 58 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 59 GBO Company Shares of Cider/Perry: % Total Volume 2008-2012
  • Table 60 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
  • Table 61 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
  • Table 62 Forecast Sales of Cider/Perry: Total Volume 2012-2017
  • Table 63 Forecast Sales of Cider/Perry: Total Value 2012-2017
  • Table 64 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
  • Table 65 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 66 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
  • Table 67 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
  • Table 68 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
  • Table 69 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
  • Table 70 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
  • Table 71 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
  • Table 72 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 73 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 74 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
  • Table 75 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
  • Table 76 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
  • Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
  • Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
  • Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
  • Table 80 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017

Headlines

Trends

  • Production, Imports and Exports

Competitive Landscape

Prospects

  • Category Background
  • Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
    • Summary 36 Benchmark Brands 2012

Category Data

  • Table 81 Sales of Spirits by Category: Total Volume 2007-2012
  • Table 82 Sales of Spirits by Category: Total Value 2007-2012
  • Table 83 Sales of Spirits by Category: % Total Volume Growth 2007-2012
  • Table 84 Sales of Spirits by Category: % Total Value Growth 2007-2012
  • Table 85 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
  • Table 86 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
  • Table 87 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 88 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 89 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
  • Table 90 Sales of White Rum by Price Platform: % Total Volume 2007-2012
  • Table 91 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
  • Table 92 Sales of Gin by Price Platform: % Total Volume 2007-2012
  • Table 93 Sales of Vodka by Price Platform: % Total Volume 2007-2012
  • Table 94 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
  • Table 95 GBO Company Shares of Spirits: % Total Volume 2008-2012
  • Table 96 NBO Company Shares of Spirits: % Total Volume 2008-2012
  • Table 97 LBN Brand Shares of Spirits: % Total Volume 2009-2012
  • Table 98 Production, Imports and Exports of Spirits: Total Volume 2006-2011
  • Table 99 Imports of Spirits by Country of Origin: Total Volume 2006-2011
  • Table 100 Imports of Spirits by Country of Origin: Total Value 2006-2011
  • Table 101 Exports of Spirits by Country of Destination: Total Volume 2006-2011
  • Table 102 Exports of Spirits by Country of Destination: Total Value 2006-2011
  • Table 103 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
  • Table 104 Production, Imports and Exports of Rum: Total Volume 2006-2011
  • Table 105 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
  • Table 106 Production, Imports and Exports of Gin: Total Volume 2006-2011
  • Table 107 Production, Imports and Exports of Vodka: Total Volume 2006-2011
  • Table 108 Production, Imports and Exports of Other Spirits: Total Volume 2006-2011
  • Table 109 Forecast Sales of Spirits by Category: Total Volume 2012-2017
  • Table 110 Forecast Sales of Spirits by Category: Total Value 2012-2017
  • Table 111 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
  • Table 112 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017

Headlines

Trends

  • Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 113 Sales of Wine by Category: Total Volume 2007-2012
  • Table 114 Sales of Wine by Category: Total Value 2007-2012
  • Table 115 Sales of Wine by Category: % Total Volume Growth 2007-2012
  • Table 116 Sales of Wine by Category: % Total Value Growth 2007-2012
  • Table 117 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
  • Table 118 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
  • Table 119 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 120 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 121 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 122 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 123 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 124 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 125 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 126 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 127 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 128 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
  • Table 129 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
  • Table 130 Sales of Still Rose Wine by Quality Classification: % Total Volume 2007-2012
  • Table 131 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
  • Table 132 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
  • Table 133 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
  • Table 134 GBO Company Shares of Champagne: % Total Volume 2008-2012
  • Table 135 NBO Company Shares of Champagne: % Total Volume 2008-2012
  • Table 136 LBN Brand Shares of Champagne: % Total Volume 2009-2012
  • Table 137 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
  • Table 138 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
  • Table 139 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
  • Table 140 GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
  • Table 141 NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
  • Table 142 LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
  • Table 143 Production, Imports and Exports of Wine: Total Volume 2006-2011
  • Table 144 Imports of Wine by Country of Origin: Total Volume 2006-2011
  • Table 145 Imports of Wine by Country of Origin: Total Value 2006-2011
  • Table 146 Exports of Wine by Country of Destination: Total Volume 2006-2011
  • Table 147 Exports of Wine by Country of Destination: Total Value 2006-2011
  • Table 148 Forecast Sales of Wine by Category: Total Volume 2012-2017
  • Table 149 Forecast Sales of Wine by Category: Total Value 2012-2017
  • Table 150 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
  • Table 151 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017
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