In 2014, slower volume growth was witnessed in alcoholic drinks compared to the volume CAGR of the review period. On one hand, GDP growth in China decreased to 7.4%, which approached the minimum value since 1990, hindering the development of many fast moving consumer goods including alcoholic drinks. On the other hand, the central government continued carrying out its anti-extravagance campaign, banning the use of public funds for wining and dining.
Euromonitor International's Alcoholic Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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