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Lawn and Garden Consumables to 2016

Abstract

US demand to rise 3.3% annually through 2016

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Demand for packaged lawn and garden consumables is projected to increase 3.3 percent annually to nearly $9 billion in 2016. Gains will be boosted by the ongoing economic recovery and a rebound in residential construction activity following a decline of historic proportions. Moreover, the participation rate for lawn and garden activities is projected to increase following a downturn precipitated by the 2007-2009 recession.

Pesticides, fertilizers to remain largest segments

Pesticides and fertilizers will remain the largest product types in the lawn and garden consumables market. Volume increases for fertilizers will be driven by the recovery of the housing market, which will create demand for fertilizers used in conjunction with new lawn installations, as well as in rehabilitating lawns on properties that have been vacant for long periods of time. Product innovations such as specialized spreaders designed to fit precisely with fertilizer, seed and pesticide packaging will also boost advances, particularly among homeowners who are casual participants in lawn and garden activity.

The pesticide product mix will be influenced by concerns about user safety and long-term environmental impact. Such concerns will contribute to faster growth for natural and organic lawn and garden products, including pesticides.

Growing media, seeds, mulch to see good gains

Growing media, seeds, and mulch will see above average gains, based primarily on the overall recovery of the lawn and garden market, as well as the success of premium soil formulations. In addition, a trend toward larger garden and landscaping beds in order to reduce lawn sizes will provide opportunities for growing media. The rebound in new home construction will promote sales of grass seed for the installation of new lawns. However, a desire for smaller lawns, or at least less grass cover, will limit gains somewhat. A renewed interest in food gardening will also provide opportunities for seeds. Mulch will also benefit from renewed garden and landscaping activity, and is expected to post gains comparable to the overall average through 2016. The continued penetration of higher-value products such as colored and rubber mulch will be among the factors driving demand.

Western US to remain most significant regional market

Growth in each geographic region is expected to be an improvement over the market's performance in the 2006-2011 period, during which both a recession and a collapse of the US housing market occurred. The Southern region is projected to register above-average gains, due to faster population growth created in part by in-migration from elsewhere in the US, a somewhat stronger economic performance, and a less developed professional market. The Western region will remain by far the most significant regional market for lawn and garden consumables, due to similar demographic advantages enjoyed by the South, as well as the large numbers of golf courses in California and other Western states.

Study coverage

This upcoming Freedonia industry study, Lawn & Garden Consumables, presents historical demand data (2001, 2006, 2011) and forecasts for 2016 and 2021 by product, formulation, market, application, end user and US region. The study also considers market environment factors, evaluates company market share and profiles more than 30 industry competitors.

Table of Contents

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT

  • General
  • Macroeconomic Outlook
  • Demographic Trends
  • Consumer Income & Spending Patterns
  • Housing Outlook
  • Nonresidential Building Trends
  • Lawn & Garden Market Overview
  • Home Gardening Activity Outlook
  • Landscaping & Lawn Care Industry Outlook
  • Golf Course Outlook
  • Agrochemical Market Overview
  • Organic Gardening Outlook
  • Regulatory & Environmental Issues
    • Pesticides
    • Other Lawn & Garden Consumables
  • Raw Materials
  • Pricing Issues
  • Historical Market Trends
  • International Activity & Foreign Trade

III. PRODUCTS

  • General
  • Pesticides
    • Herbicides
    • Insecticides
    • Other Pesticides
    • Organic
  • Fertilizer
    • Media, Formulations, & Type
    • Organic
    • Applications & Markets
  • Seeds
    • Grass & Turf Seed
    • Other Seeds
  • Growing Media
    • Packaged Soil
    • Soil Amendments
      • Compost
      • Peat
      • Other Soil Amendments
  • Mulch
  • Other

IV. MARKETS, APPLICATIONS, & END USERS

  • Markets
    • Residential
    • Golf Courses
    • Government & Institutional
    • Commercial & Industrial
    • Other Markets
  • Applications
    • Lawn & Turf Care
    • Gardens & Borders
    • Other Applications
  • End Users
    • Consumer/DIY
    • Professional
      • Lawn Care & Landscaping Service Firms
      • Other Professional End Users

V. REGIONAL MARKETS

  • General
  • Regional Demographic & Economic Trends
    • Regional Population Patterns
    • Regional Economic Trends
    • Regional Housing Trends
  • Regional Lawn & Garden Consumables Demand
    • Northeast
    • Midwest
    • South
    • West

VI. INDUSTRY STRUCTURE

  • Industry Composition
  • Market Share
    • Consumer Products
    • Professional Products
  • Industry Restructuring
  • Competitive Strategies
    • Brand Name Recognition
    • Marketing
      • Conventional Advertising
      • Strategic Media Partnerships
      • Internet
      • Other
    • Packaging
    • Product Line Expansion
    • Product Focus
    • Cooperative Agreements
  • Manufacturing
  • Distribution Channels
    • Retail Distribution
      • Home Centers
      • Mass Merchandisers
      • Garden Centers
      • Mail Order/Internet
      • Other
    • Professional Market Distribution
      • Direct Sales
      • Professional Service Firms
      • Agricultural Chemical Distributors
      • Other

COMPANY PROFILES

  • Ace Hardware Corporation
  • AE McKenzie, see Jiffy International
  • Agrium Incorporated
  • AMBRANDS, see Central Garden & Pet
  • Andersons Incorporated
  • APEX Nursery Fertilizer, see Simplot (JR)
  • BASF SE
  • Bayer AG
  • BEST Turf Fertilizer, see Simplot (JR)
  • Bonide Products Incorporated
  • Burpee (W. Atlee) & Company
  • Central Garden & Pet Company
  • Conrad Fafard, see Syngenta
  • Crop Production Services, see Agrium
  • Darling International Incorporated
  • Deere & Company
  • Dow Chemical Company
  • DuPont (EI) de Nemours
  • Espoma Company
  • Ferry-Morse Seed, see Jiffy International
  • FMC Corporation
  • Gardens Alive! Incorporated
  • Grant Laboratories, see Central Garden & Pet
  • Green Light, see Sumitomo Chemical
  • Griffin Industries, see Darling International
  • Haifa Chemicals Limited
  • Home Depot Incorporated
  • International Mineral Technologies, see Agrium
  • Jacklin Seed, see Simplot (JR)
  • Jiffy International AS
  • John Deere Landscapes, see Deere
  • Kmart Holding, see Sears Holdings
  • Land O' Lakes Incorporated
  • Lebanon Seaboard Corporation
  • Lilly Miller Brands, see Central Garden & Pet
  • Liquid Fence Company
  • Loveland Products, see Agrium
  • Lowe's Companies Incorporated
  • McLaughlin Gormley King Company
  • Monsanto Company
  • Not Tonight Deer!
  • Pennington Seed, see Central Garden & Pet
  • Premier Tech Limited
  • Royal Barenbrug Group
  • Scotts Miracle-Gro Company
  • Sears Holdings Corporation
  • Seminis Vegetable Seeds, see Monsanto
  • Senoret Chemical, see Woodstream
  • ServiceMaster Company
  • Simplot (JR) Company
  • Spectrum Brands Holdings Incorporated
  • Sumitomo Chemical Company Limited
  • Sun Gro Horticulture Incorporated
  • Syngenta AG
  • Tech Pac, see Central Garden & Pet
  • TETRA Micronutrients, see Agrium
  • TurfCare Supply Corporation
  • Valent BioSciences, see Sumitomo Chemical
  • Valent USA, see Sumitomo Chemical
  • Wal-Mart Stores Incorporated
  • Winfield Solutions, see Land O' Lakes
  • Woodstream Corporation
  • Zep Incorporated
  • Other Companies Mentioned in the Study

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

  • Summary Table

SECTION II -- MARKET ENVIRONMENT

  • 1 Macroeconomic Indicators
  • 2 Population & Households
  • 3 Personal Consumption Expenditures
  • 4 New Housing Indicators
  • 5 Nonresidential Building Stock & Building Space
  • 6 Lawn & Garden Sales & Services Revenues
  • 7 Consumer Lawn & Garden Retail Expenditures
  • 8 Landscaping & Lawn Care Indicators
  • 9 Golf Courses & Acreage
  • 10 Agrochemical Demand
  • 11 Organic Gardening Product Sales
  • 12 Lawn & Garden Chemical Raw Materials Demand
  • 13 Lawn & Garden Consumables Prices
  • 14 Lawn & Garden Consumables Market, 2001-2011

SECTION III -- PRODUCTS

  • 1 Lawn & Garden Consumables Sales by Type & Formulation
  • 2 Pesticide Sales in Lawn & Garden Applications
  • 3 Herbicide Sales in Lawn & Garden Applications
  • 4 Insecticide Sales in Lawn & Garden Applications
  • 5 Other Pesticide Sales in Lawn & Garden Applications
  • 6 Pesticide Sales in Lawn & Garden Applications by Formulation
  • 7 Fertilizer Sales in Lawn & Garden Applications
  • 8 Fertilizer Sales in Lawn & Garden Applications by Media & Type
  • 9 Fertilizer Sales in Lawn & Garden Applications by Formulation
  • 10 Lawn & Garden Fertilizer Sales by Application & Market
  • 11 Seed Sales in Lawn & Garden Applications
  • 12 Growing Media Sales in Lawn & Garden Applications
  • 13 Packaged Soil Sales in Lawn & Garden Applications by Type & Formulation
  • 14 Packaged Soil Amendment Sales in Lawn & Garden Applications by Type
  • 15 Mulch Sales in Lawn & Garden Applications
  • 16 Other Consumables Sales in Lawn & Garden Applications

SECTION IV -- MARKETS, APPLICATIONS, & END USERS

  • 1 Lawn & Garden Consumables Sales by Market
  • 2 Residential Market for Lawn & Garden Consumables
  • 3 Golf Course Market for Lawn & Garden Consumables
  • 4 Government & Institutional Market for Lawn & Garden Consumables
  • 5 Commercial & Industrial Market for Lawn & Garden Consumables
  • 6 Other Markets for Lawn & Garden Consumables
  • 7 Lawn & Garden Consumables Sales by Application
  • 8 Lawn & Turf Care Applications for Lawn & Garden Consumables
  • 9 Garden & Border Applications for Lawn & Garden Consumables
  • 10 Other Applications for Lawn & Garden Consumables
  • 11 Lawn & Garden Consumables Sales by End User
  • 12 Consumer/DIY Market for Lawn & Garden Consumables
  • 13 Professional Market for Lawn & Garden Consumables
  • 14 Lawn Care & Landscaping Service Firm Market for Lawn & Garden Consumables
  • 15 Other Professional Markets for Lawn & Garden Consumables

SECTION V -- REGIONAL MARKETS

  • 1 Population by Region
  • 2 Gross Domestic Product by Region
  • 3 Regional Housing Indicators
  • 4 Lawn & Garden Consumables Sales by Region
  • 5 Northeast Demand for Lawn & Garden Consumables
  • 6 Midwest Demand for Lawn & Garden Consumables
  • 7 South Demand for Lawn & Garden Consumables
  • 8 West Demand for Lawn & Garden Consumables

SECTION VI -- INDUSTRY STRUCTURE

  • 1 US Lawn & Garden Consumables Sales by Company, 2011
  • 2 Selected Acquisitions & Divestitures
  • 3 Selected Cooperative Agreements

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

  • 1 Lawn & Garden Consumables Market, 2001-2011

SECTION III -- PRODUCTS

  • 1 Lawn & Garden Consumables Sales by Type, 2011

SECTION IV -- MARKETS, APPLICATIONS, & END USERS

  • 1 Lawn & Garden Consumables Sales by Market, 2011

SECTION VI -- INDUSTRY STRUCTURE

  • 1 US Lawn & Garden Consumables Market Share, 2011
  • 2 Consumer Lawn & Garden Consumables Market Share, 2011
  • 3 Professional Lawn & Garden Consumables Market Share, 2011
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