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Lawn and Garden Consumables (US Market & Forecast)

US demand to grow 3.7% per annum through 2018

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Demand for packaged lawn and garden consumables in the US is forecast to rise 3.7 percent annually to $9.5 billion in 2018. Growth will be boosted by continued recovery in new home construction. Participation rates in do-it-yourself (DIY) gardening and lawn maintenance activities are also expected to rise marginally, following a decade of steady declines. Outside of the residential market, gains will be supported by improving economic conditions allowing businesses to place more emphasis on landscaping activities.


New home construction to benefit residential market

Demand in the residential market will be boosted by increased new home construction and rising personal incomes. DIY users in the residential segment will increasingly favor ready-to-use, valueadded formulations, often in the form of combination products such as pesticide and fertilizer blends or soil and fertilizer mixtures. In the professional segment, lawn and garden consumable demand is expected to rise as households become more able to afford professional landscaping services, often in addition to DIY lawn and garden care. Golf courses, the second largest market for lawn and garden consumables, are expected to represent a declining share of demand as reductions in overall golf course acreage partially offset a transition to more environmentally friendly, higher priced products. In the remaining markets for lawn and garden consumables, demand will be supported by factors such as increased government spending, and improving economic conditions which will allow businesses to increase their landscaping expenditures.

Gardening applications to outpace lawn & other uses

Gardens are often perceived by consumers as being more environmentally sustainable than lawns, and interest in vegetable gardening in particular has expanded as many consumers consider vegetable gardening to be an enjoyable hobby and a practical method to reduce grocery expenses. As a result, demand for packaged consumables in gardening applications is expected to outpace demand in lawn and other applications. The greater availability of products specifically for use in flower or vegetable gardening will support continued interest in the consumer segment. The introduction of new formulations and blends of pesticides, fertilizers, and growing media and specially developed seed varieties will contribute to rising sales in this segment. Demand for lawn care consumables is expected to recover from the limited growth seen in the 2008-2013 period, when economic difficulties made lawn care less of a priority. The increased availability of value-added, easy-to-use products is expected to boost the number of applications of pesticides and fertilizers over the course of the growing season.

South & West regions to exhibit healthiest growth

Growth in demand for lawn and garden consumables is expected to improve in every region of the US through 2018. Faster population growth and stronger recoveries in the regional economies and housing markets will contribute to healthier gains in lawn and garden consumable demand in the South and West, while growth in the Northeast and Midwest is expected to be more modest. The South will remain the most significant regional market for lawn and garden consumables, due to its large population and number of golf courses in the region.

Study coverage

Details on these and other findings are found in Lawn & Garden Consumables, an upcoming Freedonia industry study presents historical demand data (2003, 2008, 2013) and forecasts for 2018 and 2023 by product, formulation, market, application, end user and US region. The study also considers market environment factors, evaluates company market share and profiles key US industry suppliers.

Table of Contents

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT

  • General
  • Macroeconomic Outlook
  • Demographic Trends
  • Consumer Income & Spending Patterns
  • Housing Outlook
  • Nonresidential Building Trends
  • Lawn & Garden Market Overview
  • Home Gardening Activity Outlook
  • Landscaping & Lawn Care Industry Outlook
  • Golf Course Outlook
  • Agrochemical Market Overview
  • Organic Gardening Outlook
  • Regulatory & Environmental Issues
    • Pesticides
    • Other Lawn & Garden Consumables
  • Raw Materials
  • Pricing Trends
  • Historical Market Trends
  • International Activity & Foreign Trade

III. PRODUCTS

  • General
  • Fertilizer
    • Media, Formulations, & Type
    • Organic
    • Applications & Markets
  • Pesticides
    • Herbicides
    • Insecticides
    • Other Pesticides
    • Organic
  • Growing Media
    • Packaged Soil
    • Soil Amendments
      • Compost
      • Peat
      • Perlite & Other Soil Amendments
  • Seeds
    • Grass & Turf Seed
    • Other Seeds
    • Mulch
    • Other

IV. MARKETS, APPLICATIONS, & END USERS

  • Markets
    • Residential
    • Golf Courses
    • Government & Institutional
    • Commercial & Industrial
    • Other Markets
  • Applications
    • Lawn & Turf Care
    • Gardens & Borders
    • Other Applications
  • End Users
    • Consumer/DIY
    • Professional
    • Lawn Care & Landscaping Service Firms
    • Other Professional End Users

V. REGIONAL MARKETS

  • General
  • Regional Demographic & Economic Trends
    • Regional Population Patterns
    • Regional Economic Trends
    • Regional Housing Trends
  • Regional Lawn & Garden Consumables Demand
    • Northeast
    • Midwest
    • South
    • West

VI. INDUSTRY STRUCTURE

  • General
  • Market Share
    • Consumer Products
    • Professional Products
  • Industry Restructuring
  • Competitive Strategies
    • Brand Name Recognition
    • Marketing
      • Conventional Advertising
      • Strategic Media Partnerships
      • Internet
      • Other
    • Packaging
    • Product Line Expansion
    • Product Focus
    • Cooperative Agreements
  • Manufacturing
  • Distribution Channels
    • Retail Distribution
      • Home Centers
      • Mass Merchandisers
      • Garden Centers
      • Mail Order/Internet
      • Other
    • Professional Market Distribution
      • Direct Sales
      • Professional Service Firms
      • Agricultural Chemical Distributors
      • Other

Company Profiles

  • Ace Hardware Corporation
  • AE McKenzie, see Plantation Products
  • Agrium Incorporated
  • AMBRANDS, see Central Garden & Pet
  • Amrep, see Zep
  • Andersons Incorporated
  • APEX Nursery Fertilizer, see Simplot (JR)
  • BASF SE
  • Bayer AG
  • BEST Turf Fertilizer, see Simplot (JR)
  • Bonide Products Incorporated
  • Burpee (W. Atlee) & Company
  • Central Garden & Pet Company
  • Conrad Fafard, see Sun Gro Horticulture
  • Darling International Incorporated
  • Deere & Company
  • Dow Chemical Company
  • DuPont (EI) de Nemours
  • The Emery-Waterhouse, see Ace Hardware
  • Espoma Company
  • Ferry-Morse Seed, see Plantation Products
  • FMC Corporation
  • Gardens Alive! Incorporated
  • Grant Laboratories, see Central Garden & Pet
  • Griffin Industries, see Darling International
  • Haifa Chemicals Limited
  • Home Depot Incorporated
  • Jacklin Seed, see Simplot (JR)
  • Jiffy International AS
  • Land O'Lakes Incorporated
  • Lebanon Seaboard Corporation
  • Lilly Miller Brands, see Central Garden & Pet
  • Liquid Fence, see Spectrum Brands Holdings
  • Lowe's Companies Incorporated
  • Matrix Turf Solutions, see Land O'Lakes
  • McLaughlin Gormley King, see Sumitomo Chemical
  • Monsanto Company
  • Pennington Seed, see Central Garden & Pet
  • Plantation Products LLC
  • Precision Turf & Chemical, see Land O'Lakes
  • Premier Tech Limited
  • Royal Barenbrug Group
  • Scootney Springs Seed, see Simplot (JR)
  • Scotts Miracle-Gro Company
  • Sears Holdings Corporation
  • Seminis Vegetable Seeds, see Monsanto
  • ServiceMaster Company
  • Simplot (JR) Company
  • Spectrum Brands Holdings Incorporated
  • Sumitomo Chemical Company Limited
  • Sun Gro Horticulture Incorporated
  • Syngenta AG
  • Tech Pac, see Central Garden & Pet
  • TurfCare Supply Corporation
  • United Industries Home and Garden, see Spectrum Brands Holdings
  • Valent USA, Sumitomo Chemical
  • Winfield Solutions, see Land O'Lakes
  • Woodstream Corporation
  • Zep Incorporated
  • Other Companies Mentioned in Study

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

  • Summary Table

SECTION II -- MARKET ENVIRONMENT

  • 1 Macroeconomic Indicators
  • 2 Population & Households
  • 3 Personal Consumption Expenditures
  • 4 New Housing Indicators
  • 5 Nonresidential Building Stock & Building Space
  • 6 Lawn & Garden Sales & Service Revenues
  • 7 Consumer Lawn & Garden Retail Expenditures
  • 8 Landscaping & Lawn Care Indicators
  • 9 Golf Courses & Acreage
  • 10 Agrochemical Demand
  • 11 Organic Gardening Product Sales
  • 12 Lawn & Garden Chemical Raw Materials Demand
  • 13 Lawn & Garden Consumables Prices
  • 14 Lawn & Garden Consumables Market, 2003-2013

SECTION III -- PRODUCTS

  • 1 Lawn & Garden Consumables Demand by Type & Formulation
  • 2 Fertilizer Demand in Lawn & Garden Applications
  • 3 Fertilizer Demand in Lawn & Garden Applications by Media & Type
  • 4 Organic Fertilizer Demand in Lawn & Garden Applications
  • 5 Lawn & Garden Fertilizer Demand by Application & Market
  • 6 Pesticide Demand in Lawn & Garden Applications
  • 7 Herbicide Demand in Lawn & Garden Applications
  • 8 Insecticide Demand in Lawn & Garden Applications
  • 9 Other Pesticide Demand in Lawn & Garden Applications
  • 10 Organic Pesticide Demand in Lawn & Garden Applications
  • 11 Growing Media Demand in Lawn & Garden Applications
  • 12 Packaged Soil Demand in Lawn & Garden Applications by Type & Formulation
  • 13 Packaged Soil Amendment Demand in Lawn & Garden Applications by Type
  • 14 Seed Demand in Lawn & Garden Applications
  • 15 Mulch Demand in Lawn & Garden Applications
  • 16 Other Consumables Demand in Lawn & Garden Applications

SECTION IV -- MARKETS, APPLICATIONS, & END USERS

  • 1 Lawn & Garden Consumables Demand by Market
  • 2 Residential Market for Lawn & Garden Consumables
  • 3 Golf Course Market for Lawn & Garden Consumables
  • 4 Government & Institutional Market for Lawn & Garden Consumables
  • 5 Commercial & Industrial Market for Lawn & Garden Consumables
  • 6 Other Markets for Lawn & Garden Consumables
  • 7 Lawn & Garden Consumables Demand by Application
  • 8 Lawn & Turf Care Applications for Lawn & Garden Consumables
  • 9 Garden & Border Applications for Lawn & Garden Consumables
  • 10 Other Applications for Lawn & Garden Consumables
  • 11 Lawn & Garden Consumables Demand by End User
  • 12 Consumer/DIY Market for Lawn & Garden Consumables
  • 13 Professional Market for Lawn & Garden Consumables
  • 14 Lawn Care & Landscaping Service Firm Users of Lawn & Garden Consumables
  • 15 Other Professional End Users of Lawn & Garden Consumables

SECTION V -- REGIONAL MARKETS

  • 1 Population by Region
  • 2 Gross Domestic Product by Region
  • 3 Regional Housing Indicators
  • 4 Lawn & Garden Consumables Demand by Region
  • 5 Northeast Demand for Lawn & Garden Consumables
  • 6 Midwest Demand for Lawn & Garden Consumables
  • 7 South Demand for Lawn & Garden Consumables
  • 8 West Demand for Lawn & Garden Consumables

SECTION VI -- INDUSTRY STRUCTURE

  • 1 US Lawn & Garden Consumables Sales by Company, 2013
  • 2 Selected Acquisitions & Divestitures
  • 3 Selected Cooperative Agreements

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

  • 1 Lawn & Garden Consumables Market, 2003-2013

SECTION III -- PRODUCTS

  • 1 Lawn & Garden Consumables Demand by Type, 2013

SECTION IV -- MARKETS, APPLICATIONS, & END USERS

  • 1 Lawn & Garden Consumables Demand by Market, 2013

SECTION VI -- INDUSTRY STRUCTURE

  • 1 US Lawn & Garden Consumables Market Share, 2013
  • 2 Consumer Lawn & Garden Consumables Market Share, 2013
  • 3 Professional Lawn & Garden Consumables Market Share, 2013
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