Demand for packaged lawn and garden consumables is projected to increase 3.3
percent annually to nearly $9 billion in 2016. Gains will be boosted by the
ongoing economic recovery and a rebound in residential construction activity
following a decline of historic proportions. Moreover, the participation rate
for lawn and garden activities is projected to increase following a downturn
precipitated by the 2007-2009 recession.
Pesticides, fertilizers to remain largest segments
Pesticides and fertilizers will remain the largest product types in the lawn
and garden consumables market. Volume increases for fertilizers will be driven
by the recovery of the housing market, which will create demand for
fertilizers used in conjunction with new lawn installations, as well as in
rehabilitating lawns on properties that have been vacant for long periods of
time. Product innovations such as specialized spreaders designed to fit
precisely with fertilizer, seed and pesticide packaging will also boost
advances, particularly among homeowners who are casual participants in lawn
and garden activity.
The pesticide product mix will be influenced by concerns about user safety and
long-term environmental impact. Such concerns will contribute to faster growth
for natural and organic lawn and garden products, including pesticides.
Growing media, seeds, mulch to see good gains
Growing media, seeds, and mulch will see above average gains, based primarily
on the overall recovery of the lawn and garden market, as well as the success
of premium soil formulations. In addition, a trend toward larger garden and
landscaping beds in order to reduce lawn sizes will provide opportunities for
growing media. The rebound in new home construction will promote sales of
grass seed for the installation of new lawns. However, a desire for smaller
lawns, or at least less grass cover, will limit gains somewhat. A renewed
interest in food gardening will also provide opportunities for seeds. Mulch
will also benefit from renewed garden and landscaping activity, and is
expected to post gains comparable to the overall average through 2016. The
continued penetration of higher-value products such as colored and rubber
mulch will be among the factors driving demand.
Western US to remain most significant regional market
Growth in each geographic region is expected to be an improvement over the
market's performance in the 2006-2011 period, during which both a recession
and a collapse of the US housing market occurred. The Southern region is
projected to register above-average gains, due to faster population growth
created in part by in-migration from elsewhere in the US, a somewhat stronger
economic performance, and a less developed professional market. The Western
region will remain by far the most significant regional market for lawn and
garden consumables, due to similar demographic advantages enjoyed by the
South, as well as the large numbers of golf courses in California and other
Western states.
Study coverage
This upcoming Freedonia industry study, Lawn & Garden Consumables, presents
historical demand data (2001, 2006, 2011) and forecasts for 2016 and 2021 by
product, formulation, market, application, end user and US region. The study
also considers market environment factors, evaluates company market share and
profiles more than 30 industry competitors.
Table of Contents
Table of Contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
General
Macroeconomic Outlook
Demographic Trends
Consumer Income & Spending Patterns
Housing Outlook
Nonresidential Building Trends
Lawn & Garden Market Overview
Home Gardening Activity Outlook
Landscaping & Lawn Care Industry Outlook
Golf Course Outlook
Agrochemical Market Overview
Organic Gardening Outlook
Regulatory & Environmental Issues
Pesticides
Other Lawn & Garden Consumables
Raw Materials
Pricing Issues
Historical Market Trends
International Activity & Foreign Trade
III. PRODUCTS
General
Pesticides
Herbicides
Insecticides
Other Pesticides
Organic
Fertilizer
Media, Formulations, & Type
Organic
Applications & Markets
Seeds
Grass & Turf Seed
Other Seeds
Growing Media
Packaged Soil
Soil Amendments
Compost
Peat
Other Soil Amendments
Mulch
Other
IV. MARKETS, APPLICATIONS, & END USERS
Markets
Residential
Golf Courses
Government & Institutional
Commercial & Industrial
Other Markets
Applications
Lawn & Turf Care
Gardens & Borders
Other Applications
End Users
Consumer/DIY
Professional
Lawn Care & Landscaping Service Firms
Other Professional End Users
V. REGIONAL MARKETS
General
Regional Demographic & Economic Trends
Regional Population Patterns
Regional Economic Trends
Regional Housing Trends
Regional Lawn & Garden Consumables Demand
Northeast
Midwest
South
West
VI. INDUSTRY STRUCTURE
Industry Composition
Market Share
Consumer Products
Professional Products
Industry Restructuring
Competitive Strategies
Brand Name Recognition
Marketing
Conventional Advertising
Strategic Media Partnerships
Internet
Other
Packaging
Product Line Expansion
Product Focus
Cooperative Agreements
Manufacturing
Distribution Channels
Retail Distribution
Home Centers
Mass Merchandisers
Garden Centers
Mail Order/Internet
Other
Professional Market Distribution
Direct Sales
Professional Service Firms
Agricultural Chemical Distributors
Other
COMPANY PROFILES
Ace Hardware Corporation
AE McKenzie, see Jiffy International
Agrium Incorporated
AMBRANDS, see Central Garden & Pet
Andersons Incorporated
APEX Nursery Fertilizer, see Simplot (JR)
BASF SE
Bayer AG
BEST Turf Fertilizer, see Simplot (JR)
Bonide Products Incorporated
Burpee (W. Atlee) & Company
Central Garden & Pet Company
Conrad Fafard, see Syngenta
Crop Production Services, see Agrium
Darling International Incorporated
Deere & Company
Dow Chemical Company
DuPont (EI) de Nemours
Espoma Company
Ferry-Morse Seed, see Jiffy International
FMC Corporation
Gardens Alive! Incorporated
Grant Laboratories, see Central Garden & Pet
Green Light, see Sumitomo Chemical
Griffin Industries, see Darling International
Haifa Chemicals Limited
Home Depot Incorporated
International Mineral Technologies, see Agrium
Jacklin Seed, see Simplot (JR)
Jiffy International AS
John Deere Landscapes, see Deere
Kmart Holding, see Sears Holdings
Land O' Lakes Incorporated
Lebanon Seaboard Corporation
Lilly Miller Brands, see Central Garden & Pet
Liquid Fence Company
Loveland Products, see Agrium
Lowe's Companies Incorporated
McLaughlin Gormley King Company
Monsanto Company
Not Tonight Deer!
Pennington Seed, see Central Garden & Pet
Premier Tech Limited
Royal Barenbrug Group
Scotts Miracle-Gro Company
Sears Holdings Corporation
Seminis Vegetable Seeds, see Monsanto
Senoret Chemical, see Woodstream
ServiceMaster Company
Simplot (JR) Company
Spectrum Brands Holdings Incorporated
Sumitomo Chemical Company Limited
Sun Gro Horticulture Incorporated
Syngenta AG
Tech Pac, see Central Garden & Pet
TETRA Micronutrients, see Agrium
TurfCare Supply Corporation
Valent BioSciences, see Sumitomo Chemical
Valent USA, see Sumitomo Chemical
Wal-Mart Stores Incorporated
Winfield Solutions, see Land O' Lakes
Woodstream Corporation
Zep Incorporated
Other Companies Mentioned in the Study
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators
2 Population & Households
3 Personal Consumption Expenditures
4 New Housing Indicators
5 Nonresidential Building Stock & Building Space
6 Lawn & Garden Sales & Services Revenues
7 Consumer Lawn & Garden Retail Expenditures
8 Landscaping & Lawn Care Indicators
9 Golf Courses & Acreage
10 Agrochemical Demand
11 Organic Gardening Product Sales
12 Lawn & Garden Chemical Raw Materials Demand
13 Lawn & Garden Consumables Prices
14 Lawn & Garden Consumables Market, 2001-2011
SECTION III -- PRODUCTS
1 Lawn & Garden Consumables Sales by Type & Formulation
2 Pesticide Sales in Lawn & Garden Applications
3 Herbicide Sales in Lawn & Garden Applications
4 Insecticide Sales in Lawn & Garden Applications
5 Other Pesticide Sales in Lawn & Garden Applications
6 Pesticide Sales in Lawn & Garden Applications by Formulation
7 Fertilizer Sales in Lawn & Garden Applications
8 Fertilizer Sales in Lawn & Garden Applications by Media & Type
9 Fertilizer Sales in Lawn & Garden Applications by Formulation
10 Lawn & Garden Fertilizer Sales by Application & Market
11 Seed Sales in Lawn & Garden Applications
12 Growing Media Sales in Lawn & Garden Applications
13 Packaged Soil Sales in Lawn & Garden Applications by Type & Formulation
14 Packaged Soil Amendment Sales in Lawn & Garden Applications by Type
15 Mulch Sales in Lawn & Garden Applications
16 Other Consumables Sales in Lawn & Garden Applications
SECTION IV -- MARKETS, APPLICATIONS, & END USERS
1 Lawn & Garden Consumables Sales by Market
2 Residential Market for Lawn & Garden Consumables
3 Golf Course Market for Lawn & Garden Consumables
4 Government & Institutional Market for Lawn & Garden Consumables
5 Commercial & Industrial Market for Lawn & Garden Consumables
6 Other Markets for Lawn & Garden Consumables
7 Lawn & Garden Consumables Sales by Application
8 Lawn & Turf Care Applications for Lawn & Garden Consumables
9 Garden & Border Applications for Lawn & Garden Consumables
10 Other Applications for Lawn & Garden Consumables
11 Lawn & Garden Consumables Sales by End User
12 Consumer/DIY Market for Lawn & Garden Consumables
13 Professional Market for Lawn & Garden Consumables
14 Lawn Care & Landscaping Service Firm Market for Lawn & Garden
Consumables
15 Other Professional Markets for Lawn & Garden Consumables
SECTION V -- REGIONAL MARKETS
1 Population by Region
2 Gross Domestic Product by Region
3 Regional Housing Indicators
4 Lawn & Garden Consumables Sales by Region
5 Northeast Demand for Lawn & Garden Consumables
6 Midwest Demand for Lawn & Garden Consumables
7 South Demand for Lawn & Garden Consumables
8 West Demand for Lawn & Garden Consumables
SECTION VI -- INDUSTRY STRUCTURE
1 US Lawn & Garden Consumables Sales by Company, 2011
3 Professional Lawn & Garden Consumables Market Share, 2011
Lawn and Garden Consumables to 2016 published by The Freedonia Group in May 30, 2012. This report consists of 318 Pages and the price starts from US $ 5100.
The contents of this page may be different from the latest version. Please contact us for details.
Press Release
Packaged Lawn and Garden Consumables Demand in US Projected to Touch $8.8 Billion in 2016
May 31st, 2012
Global Information Inc. would like to present a new market research report, "Lawn and Garden Consumables to 2016" by The Freedonia Group.
US demand for packaged lawn and garden consumables is projected to increase 3.3 percent annually to $8.8 billion in 2016. Advances will be boosted by the ongoing recovery in residential construction activity, following a decline of historic proportions. Moreover, although the popularity of gardening is not expected to reach the levels seen in the middle years of the last decade, the participation rate for lawn and garden activities is projected to increase following a downturn precipitated by the 2007-2009 recession and the subsequent slow recovery.
Pesticides and fertilizer will remain the largest types of lawn and garden consumables products. Volume increases for fertilizer will be driven by the recovery of the housing market, which will create demand for fertilizer used in conjunction with new lawn installations, as well as in rehabilitating lawns in properties that have long been vacant. Price growth for fertilizer is expected to moderate following the noteworthy increases in recent years. Gains will be slower for pesticides, in part because the leading products in the lawn and garden market are off-patent, which limits price gains; and because many consumers will seek to reduce pesticide usage due to concerns about user safety and long term environmental impact. Such concerns will contribute to across-the-board faster growth for natural and organic lawn and garden products.
Consumer applications are expected to post faster gains than the professional segment through 2016. This is largely due to slower than average growth anticipated for the golf course market, the largest nonresidential outlet for lawn and garden consumables. The number of golf courses is expected to remain about the same as it is now. Moreover, in order to contain costs and reduce environmental impact, course superintendents are opting to reduce the amount of land on the course that is maintained at the most aggressive level. Typically, such initiatives reduce the amount of mowing, fertilizing, seeding, and watering of areas other than tee boxes, fairways, and greens.
