PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1420365
PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1420365
The COVID-19 pandemic has reshaped the world's entertainment landscape, and one surprising beneficiary has emerged-the jigsaw puzzles market. With people across the globe confined to their homes, demand for jigsaw puzzles has skyrocketed. Social media platforms are flooded with images of completed, half-completed, or even abandoned puzzles, highlighting the renewed interest in this classic pastime.
Sales by renowned game maker Ravensburger, a leader in the European jigsaw puzzle market, have reported a staggering 370% year-over-year increase in the U.S. during the initial lockdown period. Jigsaw puzzles have become the glue that binds families together, providing multigenerational fun during these challenging times.
Despite the dominance of digital entertainment, jigsaw puzzles are experiencing a resurgence in popularity. Board games and jigsaw puzzles are being hailed as the new forms of social communication, with these nostalgic activities making a comeback at parties and social gatherings.
The allure of puzzles lies in their intriguing and creative nature, providing a much-needed mental escape from work pressures. Jigsaw puzzles engage the mind, demand swiftness, and offer a visually satisfying experience.
The USA leads the global jigsaw puzzles market, accounting for an estimated 29% share. India and South-East Asia are witnessing increasing adoption of board games and jigsaw puzzles as a means of meaningful interaction and entertainment.
Prominent players in the global jigsaw puzzles market include: Ravensburger, Ceaco, Wrebbit, Cobble Hill, Educa Borras, Artifact Puzzles, and CubicFun, among others. Competition in the market is intensifying, with foreign enterprises dominating the high-end segment and local brands leading the medium- to low-end segments.
As people seek solace and entertainment during these challenging times, jigsaw puzzles have proven to be a beloved companion, fostering creativity, mental satisfaction, and family togetherness.