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PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1427074

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PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1427074

Online Advertising Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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Description

Table of Contents

The global online advertising market is poised for exponential growth over the coming decade, with projections indicating a surge from US$210 billion in 2024 to an estimated US$450 billion by 2031. This remarkable trajectory represents a Compound Annual Growth Rate (CAGR) of 12.0%, fueled by a myriad of factors contributing to the expansion of the digital advertising landscape.

Rising Online Users and Internet Engagement Drive Growth

The proliferation of internet users worldwide, coupled with increased time spent online, serves as a catalyst for the burgeoning online advertising market. Factors such as internet and smartphone penetration, social media engagement, multilingual content creation, and the surge in e-commerce activities are propelling this growth trajectory.

Ethical Data Practices and User Privacy Regulations

Initiatives aimed at safeguarding user data and privacy are reshaping the online advertising landscape. European telecom giants collaborating to develop digital identification solutions and platforms like Meta implementing measures to protect user privacy underscore the industry's commitment to ethical data practices.

Dominance of U.S. Market Fueled by Social Media Platforms

The United States maintains its dominance in the online advertising arena, buoyed by the presence of leading social media platforms and search engines like Google, Twitter, Facebook, and YouTube. High internet penetration rates and a vast user base further cement the U.S.'s position as a key player in the global market.

India Emerges as a Promising Market with E-commerce Growth

India's burgeoning e-commerce sector, coupled with high internet penetration and smartphone usage, positions it as a lucrative market for online advertising. Despite regulatory interventions by ASCI, aimed at ensuring fair competition and consumer protection, India continues to offer significant growth opportunities for advertisers.

Germany's Flourishing Online Shopping Culture Drives Market Growth

Germany's robust online shopping culture, combined with stringent advertising regulations, creates a conducive environment for online advertising to thrive. With proper regulations in place and a burgeoning e-commerce landscape, Germany emerges as a strong contender in the global online advertising market.

Search Engine Advertising Dominates Market Share

Search engine advertising maintains its stronghold in the online advertising market, serving as a gateway for internet users. The dominance of platforms like Google as primary search engines ensures significant market share for search engine advertising, with Google Ads leading the way.

Retail Sector Leads in Application Segment

The retail sector emerges as a frontrunner in the online advertising arena, capturing a significant market share. The ability of retail products and services to appeal to a wide audience, coupled with the surge in e-commerce activities, underscores the dominance of the retail sector in online advertising.

Building User Base Vital for Competitive Edge

In a competitive analysis, online advertising companies prioritize building a substantial user base to deploy effective commercials. The emphasis on providing quality and engaging platforms underscores the importance of user-centric strategies in the online advertising industry.

As the online advertising market continues to evolve, stakeholders must adapt to changing consumer behaviors, technological advancements, and regulatory landscapes to capitalize on growth opportunities and drive innovation.

Key Companies

  • Amazon.
  • AOI Pro. Inc.
  • Baidu, Inc.
  • Facebook, Inc.
  • Google LLC
  • LinkedIn Corporation
  • Microsoft Corporation
  • Twitter
  • Adobe Inc
  • Verizon Media
  • IAB Europe
  • Criteo
  • Novicom Marketing Group
  • Info Cubic Japan
  • Gaie Inc.

Key Segments of Online Advertising Market Research

By Ad Format:

  • Social Media Advertising
  • Search Engine Advertising (including PPC)
  • Email Marketing
  • Display Advertising
  • Native Advertising
  • Others

By Platform:

  • Mobile Advertising
  • Web/Desktop Advertising

By Vertical:

  • Automotive
  • Healthcare & Medical
  • Retail & CPG
  • Education
  • Media & Entertainment
  • BFSI
  • Travel & Hospitality
  • Telecom
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East and Africa (MEA)
Show more

Table of Contents

1. Executive Summary

  • 1.1. Global Online Advertising Market Snapshot
  • 1.2. Future Projections
  • 1.3. Key Market Trends
  • 1.4. Regional Snapshot, by Value, 2023
  • 1.5. Analyst Recommendations

2. Market Overview

  • 2.1. Market Definitions and Segmentations
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Market Opportunities
  • 2.3. Value Chain Analysis
  • 2.4. Porter's Five Forces Analysis
  • 2.5. COVID-19 Impact Analysis
    • 2.5.1. Supply
    • 2.5.2. Demand
  • 2.6. Impact of Ukraine-Russia Conflict
  • 2.7. Economic Overview
    • 2.7.1. World Economic Projections
  • 2.8. PESTLE Analysis

3. Price Trend Analysis, 2018 - 2031

  • 3.1. Key Highlights
  • 3.2. Key Factors Impacting Ad Platform Prices

4. Global Online Advertising Market Outlook, 2018 - 2031

  • 4.1. Global Online Advertising Market Outlook, by Ad Format, Value (US$ Bn), 2018 - 2031
    • 4.1.1. Key Highlights
      • 4.1.1.1. Social Media Advertising
      • 4.1.1.2. Search Engine Advertising (including PPC)
      • 4.1.1.3. Email Marketing
      • 4.1.1.4. Display Advertising
      • 4.1.1.5. Native Advertising
      • 4.1.1.6. Others
  • 4.2. Global Online Advertising Market Outlook, by Platform, Value (US$ Bn), 2018 - 2031
    • 4.2.1. Key Highlights
      • 4.2.1.1. Mobile Advertising
      • 4.2.1.2. Web/Desktop Advertising
  • 4.3. Global Online Advertising Market Outlook, by Industry, Value (US$ Bn), 2018 - 2031
    • 4.3.1. Key Highlights
      • 4.3.1.1. Automotive
      • 4.3.1.2. Healthcare & Medical
      • 4.3.1.3. Retail & CPG
      • 4.3.1.4. Education
      • 4.3.1.5. Media & Entertainment
      • 4.3.1.6. BFSI
      • 4.3.1.7. Travel & Hospitality
      • 4.3.1.8. Telecom
      • 4.3.1.9. Others
  • 4.4. Global Online Advertising Market Outlook, by Region, Value (US$ Bn), 2018 - 2031
    • 4.4.1. Key Highlights
      • 4.4.1.1. North America
      • 4.4.1.2. Europe
      • 4.4.1.3. Asia Pacific
      • 4.4.1.4. Latin America
      • 4.4.1.5. Middle East & Africa

5. North America Online Advertising Market Outlook, 2018 - 2031

  • 5.1. North America Online Advertising Market Outlook, by Ad Format, Value (US$ Bn), 2018 - 2031
    • 5.1.1. Key Highlights
      • 5.1.1.1. Social Media Advertising
      • 5.1.1.2. Search Engine Advertising (including PPC)
      • 5.1.1.3. Email Marketing
      • 5.1.1.4. Display Advertising
      • 5.1.1.5. Native Advertising
      • 5.1.1.6. Others
  • 5.2. North America Online Advertising Market Outlook, by Platform, Value (US$ Bn), 2018 - 2031
    • 5.2.1. Key Highlights
      • 5.2.1.1. Mobile Advertising
      • 5.2.1.2. Web/Desktop Advertising
  • 5.3. North America Online Advertising Market Outlook, by Industry, Value (US$ Bn), 2018 - 2031
    • 5.3.1. Key Highlights
      • 5.3.1.1. Automotive
      • 5.3.1.2. Healthcare & Medical
      • 5.3.1.3. Retail & CPG
      • 5.3.1.4. Education
      • 5.3.1.5. Media & Entertainment
      • 5.3.1.6. BFSI
      • 5.3.1.7. Travel & Hospitality
      • 5.3.1.8. Telecom
      • 5.3.1.9. Others
  • 5.4. BPS Analysis/Market Attractiveness Analysis
  • 5.5. North America Online Advertising Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
    • 5.5.1. Key Highlights
      • 5.5.1.1. U.S. Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 5.5.1.2. U.S. Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 5.5.1.3. U.S. Online Advertising Market by Industry, Value (US$ Bn), 2018 - 2031
      • 5.5.1.4. Canada Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 5.5.1.5. Canada Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 5.5.1.6. Canada Online Advertising Market by Industry, Value (US$ Bn), 2018 - 2031
    • 5.5.2. BPS Analysis/Market Attractiveness Analysis

6. Europe Online Advertising Market Outlook, 2018 - 2031

  • 6.1. Europe Online Advertising Market Outlook, by Ad Format, Value (US$ Bn), 2018 - 2031
    • 6.1.1. Key Highlights
      • 6.1.1.1. Social Media Advertising
      • 6.1.1.2. Search Engine Advertising (including PPC)
      • 6.1.1.3. Email Marketing
      • 6.1.1.4. Display Advertising
      • 6.1.1.5. Native Advertising
      • 6.1.1.6. Others
  • 6.2. Europe Online Advertising Market Outlook, by Platform, Value (US$ Bn), 2018 - 2031
    • 6.2.1. Key Highlights
      • 6.2.1.1. Mobile Advertising
      • 6.2.1.2. Web/Desktop Advertising
  • 6.3. Europe Online Advertising Market Outlook, by Industry, Value (US$ Bn), 2018 - 2031
    • 6.3.1. Key Highlights
      • 6.3.1.1. Automotive
      • 6.3.1.2. Healthcare & Medical
      • 6.3.1.3. Retail & CPG
      • 6.3.1.4. Education
      • 6.3.1.5. Media & Entertainment
      • 6.3.1.6. BFSI
      • 6.3.1.7. Travel & Hospitality
      • 6.3.1.8. Telecom
      • 6.3.1.9. Others
    • 6.3.2. BPS Analysis/Market Attractiveness Analysis
  • 6.4. Europe Online Advertising Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
    • 6.4.1. Key Highlights
      • 6.4.1.1. Germany Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 6.4.1.2. Germany Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 6.4.1.3. Germany Online Advertising Market by Industry, Value (US$ Bn), 2018 - 2031
      • 6.4.1.4. U.K. Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 6.4.1.5. U.K. Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 6.4.1.6. U.K. Online Advertising Market by Industry, Value (US$ Bn), 2018 - 2031
      • 6.4.1.7. France Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 6.4.1.8. France Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 6.4.1.9. France Online Advertising Market by Industry, Value (US$ Bn), 2018 - 2031
      • 6.4.1.10. Italy Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 6.4.1.11. Italy Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 6.4.1.12. Italy Online Advertising Market by Industry, Value (US$ Bn), 2018 - 2031
      • 6.4.1.13. Turkey Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 6.4.1.14. Turkey Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 6.4.1.15. Turkey Online Advertising Market Industry, Value (US$ Bn), 2018 - 2031
      • 6.4.1.16. Russia Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 6.4.1.17. Russia Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 6.4.1.18. Russia Online Advertising Market Industry, Value (US$ Bn), 2018 - 2031
      • 6.4.1.19. Rest of Europe Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 6.4.1.20. Rest of Europe Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 6.4.1.21. Rest of Europe Online Advertising Market by Industry, Value (US$ Bn), 2018 - 2031
    • 6.4.2. BPS Analysis/Market Attractiveness Analysis

7. Asia Pacific Online Advertising Market Outlook, 2018 - 2031

  • 7.1. Asia Pacific Online Advertising Market Outlook, by Ad Format, Value (US$ Bn), 2018 - 2031
    • 7.1.1. Key Highlights
      • 7.1.1.1. Social Media Advertising
      • 7.1.1.2. Search Engine Advertising (including PPC)
      • 7.1.1.3. Email Marketing
      • 7.1.1.4. Display Advertising
      • 7.1.1.5. Native Advertising
      • 7.1.1.6. Others
  • 7.2. Asia Pacific Online Advertising Market Outlook, by Platform, Value (US$ Bn), 2018 - 2031
    • 7.2.1. Key Highlights
      • 7.2.1.1. Mobile Advertising
      • 7.2.1.2. Web/Desktop Advertising
  • 7.3. Asia Pacific Online Advertising Market Outlook, by Industry, Value (US$ Bn), 2018 - 2031
    • 7.3.1. Key Highlights
      • 7.3.1.1. Automotive
      • 7.3.1.2. Healthcare & Medical
      • 7.3.1.3. Retail & CPG
      • 7.3.1.4. Education
      • 7.3.1.5. Media & Entertainment
      • 7.3.1.6. BFSI
      • 7.3.1.7. Travel & Hospitality
      • 7.3.1.8. Telecom
      • 7.3.1.9. Others
    • 7.3.2. BPS Analysis/Market Attractiveness Analysis
  • 7.4. Asia Pacific Online Advertising Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
    • 7.4.1. Key Highlights
      • 7.4.1.1. China Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 7.4.1.2. China Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 7.4.1.3. China Online Advertising Market by Industry, Value (US$ Bn), 2018 - 2031
      • 7.4.1.4. Japan Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 7.4.1.5. Japan Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 7.4.1.6. Japan Online Advertising Market Industry, Value (US$ Bn), 2018 - 2031
      • 7.4.1.7. South Korea Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 7.4.1.8. South Korea Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 7.4.1.9. South Korea Online Advertising Market by Industry, Value (US$ Bn), 2018 - 2031
      • 7.4.1.10. India Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 7.4.1.11. India Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 7.4.1.12. India Online Advertising Market Industry, Value (US$ Bn), 2018 - 2031
      • 7.4.1.13. Southeast Asia Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 7.4.1.14. Southeast Asia Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 7.4.1.15. Southeast Asia Online Advertising Market by Industry, Value (US$ Bn), 2018 - 2031
      • 7.4.1.16. Rest of Asia Pacific Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 7.4.1.17. Rest of Asia Pacific Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 7.4.1.18. Rest of Asia Pacific Online Advertising Market by Industry, Value (US$ Bn), 2018 - 2031
    • 7.4.2. BPS Analysis/Market Attractiveness Analysis

8. Latin America Online Advertising Market Outlook, 2018 - 2031

  • 8.1. Latin America Online Advertising Market Outlook, by Ad Format, Value (US$ Bn), 2018 - 2031
    • 8.1.1. Key Highlights
      • 8.1.1.1. Social Media Advertising
      • 8.1.1.2. Search Engine Advertising (including PPC)
      • 8.1.1.3. Email Marketing
      • 8.1.1.4. Display Advertising
      • 8.1.1.5. Native Advertising
      • 8.1.1.6. Others
  • 8.2. Latin America Online Advertising Market Outlook, by Platform, Value (US$ Bn), 2018 - 2031
    • 8.2.1. Key Highlights
      • 8.2.1.1. Mobile Advertising
      • 8.2.1.2. Web/Desktop Advertising
  • 8.3. Latin America Online Advertising Market Outlook, by Industry, Value (US$ Bn), 2018 - 2031
    • 8.3.1. Key Highlights
      • 8.3.1.1. Automotive
      • 8.3.1.2. Healthcare & Medical
      • 8.3.1.3. Retail & CPG
      • 8.3.1.4. Education
      • 8.3.1.5. Media & Entertainment
      • 8.3.1.6. BFSI
      • 8.3.1.7. Travel & Hospitality
      • 8.3.1.8. Telecom
      • 8.3.1.9. Others
    • 8.3.2. BPS Analysis/Market Attractiveness Analysis
  • 8.4. Latin America Online Advertising Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
    • 8.4.1. Key Highlights
      • 8.4.1.1. Brazil Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 8.4.1.2. Brazil Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 8.4.1.3. Brazil Online Advertising Market by Industry, Value (US$ Bn), 2018 - 2031
      • 8.4.1.4. Mexico Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 8.4.1.5. Mexico Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 8.4.1.6. Mexico Online Advertising Market by Industry, Value (US$ Bn), 2018 - 2031
      • 8.4.1.7. Argentina Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 8.4.1.8. Argentina Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 8.4.1.9. Argentina Online Advertising Market Industry, Value (US$ Bn), 2018 - 2031
      • 8.4.1.10. Rest of Latin America Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 8.4.1.11. Rest of Latin America Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 8.4.1.12. Rest of Latin America Online Advertising Market by Industry, Value (US$ Bn), 2018 - 2031
    • 8.4.2. BPS Analysis/Market Attractiveness Analysis

9. Middle East & Africa Online Advertising Market Outlook, 2018 - 2031

  • 9.1. Middle East & Africa Online Advertising Market Outlook, by Ad Format, Value (US$ Bn), 2018 - 2031
    • 9.1.1. Key Highlights
      • 9.1.1.1. Social Media Advertising
      • 9.1.1.2. Search Engine Advertising (including PPC)
      • 9.1.1.3. Email Marketing
      • 9.1.1.4. Display Advertising
      • 9.1.1.5. Native Advertising
      • 9.1.1.6. Others
  • 9.2. Middle East & Africa Online Advertising Market Outlook, by Platform, Value (US$ Bn), 2018 - 2031
    • 9.2.1. Key Highlights
      • 9.2.1.1. Mobile Advertising
      • 9.2.1.2. Web/Desktop Advertising
  • 9.3. Middle East & Africa Online Advertising Market Outlook, by Industry, Value (US$ Bn), 2018 - 2031
    • 9.3.1. Key Highlights
      • 9.3.1.1. Automotive
      • 9.3.1.2. Healthcare & Medical
      • 9.3.1.3. Retail & CPG
      • 9.3.1.4. Education
      • 9.3.1.5. Media & Entertainment
      • 9.3.1.6. BFSI
      • 9.3.1.7. Travel & Hospitality
      • 9.3.1.8. Telecom
      • 9.3.1.9. Others
    • 9.3.2. BPS Analysis/Market Attractiveness Analysis
  • 9.4. Middle East & Africa Online Advertising Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
    • 9.4.1. Key Highlights
      • 9.4.1.1. GCC Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 9.4.1.2. GCC Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 9.4.1.3. GCC Online Advertising Market by Industry, Value (US$ Bn), 2018 - 2031
      • 9.4.1.4. South Africa Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 9.4.1.5. South Africa Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 9.4.1.6. South Africa Online Advertising Market by Industry, Value (US$ Bn), 2018 - 2031
      • 9.4.1.7. Egypt Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 9.4.1.8. Egypt Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 9.4.1.9. Egypt Online Advertising Market Industry, Value (US$ Bn), 2018 - 2031
      • 9.4.1.10. Nigeria Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 9.4.1.11. Nigeria Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 9.4.1.12. Nigeria Online Advertising Market by Industry, Value (US$ Bn), 2018 - 2031
      • 9.4.1.13. Rest of Middle East & Africa Online Advertising Market by Ad Format, Value (US$ Bn), 2018 - 2031
      • 9.4.1.14. Rest of Middle East & Africa Online Advertising Market by Platform, Value (US$ Bn), 2018 - 2031
      • 9.4.1.15. Rest of Middle East & Africa Online Advertising Market by Industry, Value (US$ Bn), 2018 - 2031
    • 9.4.2. BPS Analysis/Market Attractiveness Analysis

10. Competitive Landscape

  • 10.1. Ad Format Providers vs End Use Industry Heatmap
  • 10.2. Company Market Share Analysis, 2023
  • 10.3. Competitive Dashboard
  • 10.4. Company Profiles
    • 10.4.1. Amazon
      • 10.4.1.1. Company Overview
      • 10.4.1.2. Service Portfolio
      • 10.4.1.3. Financial Overview
      • 10.4.1.4. Business Strategies and Development
    • 10.4.2. AOI Pro. Inc.
      • 10.4.2.1. Company Overview
      • 10.4.2.2. Service Portfolio
      • 10.4.2.3. Financial Overview
      • 10.4.2.4. Business Strategies and Development
    • 10.4.3. Baidu, Inc.
      • 10.4.3.1. Company Overview
      • 10.4.3.2. Service Portfolio
      • 10.4.3.3. Financial Overview
      • 10.4.3.4. Business Strategies and Development
    • 10.4.4. Facebook, Inc.
      • 10.4.4.1. Company Overview
      • 10.4.4.2. Service Portfolio
      • 10.4.4.3. Financial Overview
      • 10.4.4.4. Business Strategies and Development
    • 10.4.5. Google LLC
      • 10.4.5.1. Company Overview
      • 10.4.5.2. Service Portfolio
      • 10.4.5.3. Financial Overview
      • 10.4.5.4. Business Strategies and Development
    • 10.4.6. LinkedIn Corporation
      • 10.4.6.1. Company Overview
      • 10.4.6.2. Service Portfolio
      • 10.4.6.3. Financial Overview
      • 10.4.6.4. Business Strategies and Development
    • 10.4.7. Microsoft Corporation
      • 10.4.7.1. Company Overview
      • 10.4.7.2. Service Portfolio
      • 10.4.7.3. Financial Overview
      • 10.4.7.4. Business Strategies and Development
    • 10.4.8. Twitter
      • 10.4.8.1. Company Overview
      • 10.4.8.2. Service Portfolio
      • 10.4.8.3. Financial Overview
      • 10.4.8.4. Business Strategies and Development
    • 10.4.9. Adobe Inc
      • 10.4.9.1. Company Overview
      • 10.4.9.2. Service Portfolio
      • 10.4.9.3. Financial Overview
      • 10.4.9.4. Business Strategies and Development
    • 10.4.10. Verizon Media
      • 10.4.10.1. Company Overview
      • 10.4.10.2. Service Portfolio
      • 10.4.10.3. Financial Overview
      • 10.4.10.4. Business Strategies and Development
    • 10.4.11. IAB Europe
      • 10.4.11.1. Company Overview
      • 10.4.11.2. Service Portfolio
      • 10.4.11.3. Financial Overview
      • 10.4.11.4. Business Strategies and Development
    • 10.4.12. Criteo
      • 10.4.12.1. Company Overview
      • 10.4.12.2. Service Portfolio
      • 10.4.12.3. Financial Overview
      • 10.4.12.4. Business Strategies and Development
    • 10.4.13. Novicom Marketing Group
      • 10.4.13.1. Company Overview
      • 10.4.13.2. Service Portfolio
      • 10.4.13.3. Financial Overview
      • 10.4.13.4. Business Strategies and Development
    • 10.4.14. Info Cubic Japan
      • 10.4.14.1. Company Overview
      • 10.4.14.2. Service Portfolio
      • 10.4.14.3. Financial Overview
      • 10.4.14.4. Business Strategies and Development

11. Appendix

  • 11.1. Research Methodology
  • 11.2. Report Assumptions
  • 11.3. Acronyms and Abbreviations
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