PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1427090
PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1427090
Global Meat Subscription Market Thrives with Projected Growth: New Report
The meat subscription market is poised for substantial expansion, according to the latest analysis released by Fairfield Market Research. With a global sale of US$1.9 billion in 2024, the market is projected to experience a remarkable growth from 2024 to 2031, reaching a valuation of US$5.8 billion by the end of the forecast period. Chicken subscriptions, in particular, are expected to be the highest revenue-generating segment, with a projected Compound Annual Growth Rate (CAGR) exceeding 16% from 2024 to 2031.
Key Drivers Influencing Market Expansion
The surge in the meat subscription market is driven by several factors, including the growing demand for sustainable sourced meat, customizable subscription plans, the prevailing healthy eating trend, and the convenience of meal planning. Consumers are increasingly drawn to meat subscription services for their diverse range of offerings, which include beef, pork, chicken, lamb, and more, allowing for personalized choices to suit individual preferences.
Rising health and wellness trends, coupled with the increasing demand for organic and grass-fed meat, are further fueling market growth. The convenience of e-commerce platforms and home delivery services is also contributing to heightened interest in meat subscription services, offering consumers premium meat products with ease and convenience, eliminating the need for traditional grocery store visits.
The shift towards subscription-based food services is gaining momentum, with Americans alone spending over US$124 per capita on food subscriptions in 2021. Notably, younger demographics are driving significant spending in this sector, indicating a burgeoning market for meat subscription services in the coming years.
The United States meat subscription market is projected to witness significant growth, reaching a substantial value by 2031. With a high compound annual growth rate (CAGR) from 2019 to 2023 and an expected continued growth trajectory from 2024 to 2031, the market reflects a rising demand for high-quality, sustainable meat products and direct-to-consumer food delivery services.
Consumers in the U.S. are increasingly prioritizing sustainable and ethical food choices, driving the demand for meat products from such sources and willing to pay a premium for them.
Similar to the U.S., the United Kingdom's meat subscription market is expected to experience substantial growth, reflecting the country's demand for convenient and sustainable food options. Beef, in particular, is a staple food for UK consumers, with a significant portion of the population expressing interest in subscription-based food services.
The adoption of online and subscription-based models for food is anticipated to increase, further driving the growth of the meat subscription market in the UK.
In South Korea, the meat subscription market is poised for considerable expansion, supported by increasing domestic production of chicken and pork. With rising consumption rates for both chicken and pork, the market is expected to grow steadily in the coming years.
South Korea's status as a prominent pork-producing country contributes to the market's growth potential, with consumers showing a growing interest in subscription-based meat services.
China's meat subscription market is forecasted to witness substantial growth, driven by a rising demand for pork and other meat products. Despite fluctuations in production, the overall trend indicates an upward trajectory in meat consumption, reflecting the market's growth potential.
The significant increase in pork production in recent years underscores China's role as a key player in the global meat subscription market.
In Japan, the meat subscription market is expected to expand significantly, reflecting a gradual rise in meat consumption per capita. With consumers increasingly incorporating meat into their diets, the demand for convenient and high-quality meat subscription services is expected to grow.
The steady increase in meat consumption in Japan indicates a favorable market outlook for meat subscription services in the country.
Category-Wise Insights: Monthly Subscriptions Lead Growth
Monthly meat subscriptions are poised to witness the fastest growth from 2024 to 2031. Offering consistent revenue streams and enhancing customer engagement, monthly subscriptions are becoming increasingly popular among consumers.
Chicken Subscription Sales Soar High
Chicken subscription sales are projected to experience significant growth, driven by the popularity of chicken as the most consumed meat in various markets, including the United States.
Competitive Landscape
Key players in the meat subscription market include Butcher Box, Porter Road Butcher, CARNIVORECLUB.CO., Crowd Cow, Greensbury, The Kansas City Steak Company, Goldbelly, Inc., Moink, Farm Foods, igourmet, and Good Chop. These companies are actively pursuing expansion strategies, including acquisitions, securing investments, and diversifying into e-commerce and subscription services, to capitalize on the burgeoning market opportunities.