PUBLISHER: GlobalData | PRODUCT CODE: 1458558
PUBLISHER: GlobalData | PRODUCT CODE: 1458558
This report provides detailed consumer insights into France's apparel market. It centers on consumer sentiment, categories purchased, channel usage, motivations for purchasing, purchase frequency and the most popular global brands.
While inflation is continuing to ease, this has failed to reassure French consumers about the state of the economy over the next six months, with 61.2% expecting it to worsen and 67.6% planning to cut back on retail spend. More French apparel shoppers shopped instore than online in 2023, as they appreciated the experience of shopping in person after the pandemic and preferred trying items on before purchasing. However, 62.1% of respondents agreed that shopping online allows for much greater choice compared to physical shops and 49.6% said that it also allows them to compare products more easily.