Rich Communication Services Market Size - By Application, Communication Type, Deployment Model, Organization Size, Industry Vertical & Global Forecast, 2023

Description

List of Tables

Rich communication services (RCS) market size is predicted to record more than 22% CAGR from 2023 to 2032 owing to the advancement in communication technologies and the consumer inclination for richer and more interactive experiences. RCS steps in to meet these expectations, offering enhanced multimedia, file sharing, and end-to-end encryption features.

The technology's ability to seamlessly integrate with existing messaging apps and networks has drawn the attention of both businesses and consumers alike. The surge in mobile device usage and the need for personalized, real-time communication are further fueling the RCS market's growth. According to statistics, the use of messaging apps is expected to increase owing to the growth of mobile users reaching nearly 7.5 billion by 2025. Research shows that almost 60% people prefer to use messaging apps.

The overall rich communication services market is classified based on communication type, deployment model, organization size, application, industry vertical, and region.

Small and Medium-sized Enterprises (SMEs) segment is expected to witness substantial growth through 2032. These agile and innovative businesses are leveraging RCS to connect with their customers more effectively. With limited resources and a need to stand out in a crowded marketplace, SMEs are turning to RCS to deliver immersive and engaging customer experiences. The affordability and scalability of RCS solutions are tailormade for SMEs, allowing them to compete on a level playing field with larger enterprises.

The healthcare industry segment is anticipated to generate notable revenues for the market by 2032 as RCS is revolutionizing patient-doctor interactions and improving care coordination. The COVID-19 pandemic accelerated the adoption of telemedicine, and RCS is at the forefront of this digital transformation. The ability to securely transmit sensitive patient data and images, engage in video consultations, and send appointment reminders via RCS is enhancing the patient experience while streamlining healthcare operations. Moreover, it's driving innovation in remote patient monitoring, making healthcare more accessible and convenient.

Europe rich communication services market size will witness significant growth through 2032 owing to the presence of a diverse array of industries and businesses embracing this technology. The region boasts a robust telecommunications infrastructure and a high smartphone penetration rate, making it fertile ground for RCS adoption. European businesses are harnessing RCS to engage with their customers more effectively and enhance customer loyalty. Additionally, the European Union's stringent data protection regulations align well with RCS's focus on secure communication, fostering trust among users and businesses, thus augmenting the regional industry growth.

Product Code: 6622

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data Sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Rich communication services market 360 degree synopsis, 2018 - 2032
2.2 Business trends
- 2.2.1 Total Addressable Market (TAM), 2023-2032
2.3 Regional trends
2.4 Application trends
2.5 Communication type trends
2.6 Organization size trends
2.7 Deployment model trends
2.8 Industry vertical trends

Chapter 3 Rich Communication Services Market Industry Insights

3.1 Impact on COVID-19
3.2 Russia- Ukraine war impact
3.3 Industry ecosystem analysis
- 3.3.1 Vendor matrix
- 3.3.2 Profit margin analysis
- 3.3.3 Technology innovation landscape
- 3.3.4 Patent analysis
3.4 Key news and initiatives
3.5 Regulatory landscape
3.6 Impact forces
- 3.6.1 Growth drivers
  - 3.6.1.1 Increasing network modernization and expansion
  - 3.6.1.2 Rising adoption of smartphones across the globe
  - 3.6.1.3 Growing demand for enhanced communication
  - 3.6.1.4 Increasing collaborative efforts between mobile carriers and RCS developers
  - 3.6.1.5 Growing adoption of RCS among businesses to enhance customer experience
- 3.6.2 Industry pitfalls & challenges
  - 3.6.2.1 Lack of awareness about RCS
  - 3.6.2.2 Data security concerns
3.7 Growth potential analysis
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

4.1 Introduction
4.2 Company market share, 2022
4.3 Competitive analysis of major market players, 2022
- 4.3.1 Huawei Technologies Co. Ltd
- 4.3.2 Vodafone Group PLC
- 4.3.3 Google LLC
- 4.3.4 Mavenir Systems
- 4.3.5 Global Message Services
- 4.3.6 Telefonaktiebolaget LM Ericsson
- 4.3.7 AT&T Inc.
4.4 Competitive positioning matrix, 2022
4.5 Strategic outlook matrix, 2022

Chapter 5 Rich Communication Services Market Estimates & Forecast, by Application (Revenue)

5.1 Key trends, by application
5.2 Rich calls and messaging
5.3 Cloud storage
5.4 Marketing and advertising campaign
5.5 Content delivery
5.6 Others

Chapter 6 Rich Communication Services Market Estimates & Forecast, by Organization size (Revenue)

6.1 Key trends, by organization size
6.2 SMEs
6.3 Large enterprises

Chapter 7 Rich Communication Services Market Estimates & Forecast, By Communication Type (Revenue)

7.1 Key trends, by communication type
7.2 A2P
7.3 P2A
7.4 P2P

Chapter 8 Rich Communication Services Market Estimates & Forecast, By Deployment Model (Revenue)

8.1 Key trends, by deployment model
8.2 On-premise
8.3 Cloud

Chapter 9 Rich Communication Services Market Estimates & Forecast, By Industry Vertical (Revenue)

9.1 Key trends, by industry vertical
9.2 Retail
9.3 Media & Entertainment
9.4 BFSI
9.5 Healthcare
9.6 Travel & Tourism
9.7 Others

Chapter 10 Rich Communication Services Market Estimates & Forecast, By Region

10.1 Key trends, by region
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
- 10.3.7 Nordics
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 ANZ
- 10.4.6 Southeast Asia
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE

Chapter 11 Company Profiles

11.1 AT&T
11.2 Global Message Services
11.3 Google LLC (Alphabet Inc.)
11.4 Huawei Technologies Co. Ltd
11.5 Mavenir Systems
11.6 Nokia Networks
11.7 SK Telecom Co Ltd,
11.8 Telefonaktiebolaget LM Ericsson
11.9 Telit Communications
11.10 Telstra Corporation Limited
11.11 T-Mobile US Inc
11.12 Twilio Inc.
11.13 Verizon Communications Inc.
11.14 Vodafone Group PLC
11.15 ZTE Corporation