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Tampons

Abstract

Description

This report analyzes the worldwide markets for Tampons in US$ million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 37 companies including many key and niche players such as First Quality Hygienic, Inc., Johnson & Johnson, Kimberly Clark Corporation, Lil-lets Group Limited, Natracare LLC, Playtex Products, Inc., Procter & Gamble, and Rostam Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
    • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. OUTLOOK

  • Global Market Review
    • Table 1: Potential Target Market by Country (includes corresponding Graph/Chart)

2. FEMININE HYGIENE PRODUCTS - A BROADER PERSPECTIVE

  • Necessity for Women
  • Women: No Longer A Captive Market
  • The Convenience Factor
  • Packaging: Thinking Out-of-the-Box
  • Teenagers-Spotlighted!
  • Consumer Education - A Core Issue
  • Stake of Nonwovens

3. TAMPONS - MARKET DYNAMICS

  • Growing Preference for Organic Products
  • Status of Private Label Tampons
  • Factors Influencing the Tampon Market
  • Factors Influencing Tampon Adoption (Impact on Selection--Rated on 1to10 Scale)
  • Packaging and Marketing of Tampons
  • Innovation in Tampons
  • Misperceptions About Tampons' Use
  • Concerns Related to Anatomy and Tampon Functions
  • Concerns About Virginity
  • Coping with TSS

4. PRODUCT OVERVIEW

  • Topography of Tampon
  • Product Segments
  • Applicator Tampons
  • Digital or Applicator-free Tampons
  • A Backdrop
  • Tampons in Ancient Times
  • Tampon in Modern Form
  • Acceptance for Tampon Usage
  • How to Handle a Tampon?
  • Alternatives to Tampons
  • Disposable Menstrual Pads
  • Reusable Menstrual Pads
  • Silk Sea Sponge Tampons
  • Menstrual Cups
  • Use of Tampons in STD Diagnosis

5. ENVIRONMENTAL & HEALTH CONCERNS

  • Disposal of Tampons - Affect on Environment
  • TSS: Safety of Feminine Sanitary Products Questioned
  • Indicators of TSS
  • Instances of TSS
  • Flipside to Tampon Use

6. COMPETITIVE SCENARIO

  • Intense Competition in the US Tampons Market
    • Table 2: Leading Players in the US Tampons Market (2009): Percentage Market Share Breakdown of Value Sales for Procter & Gamble, Energizer (Playtex), Kimberly- Clark, Johnson & Johnson, and Others (includes corresponding Graph/Chart)
  • Tussle in European Market
    • Table 3: Leading Players in the European Tampons Market by Region/Country (2004 -A Historic Perspective): Market Share by Value Sales for Procter & Gamble, Johnson & Johnson, Kimberly-Clark, Private Labels, and Others (includes corresponding Graph/Chart)
  • Prominence of Private Labels
  • Promoting Tampons' Use
  • Targeted Marketing of Tampons
  • Fostering Brand Awareness
  • Private Label Tampons - Influencing Retailer Margins

7. REGULATORY ENVIRONMENT

  • How Safe are Tampons?
  • Regulations Related to Tampons
  • Standardizing Terminology
    • Standard Terms to Refer Different Absorbency Levels of Tampons

8. PRODUCT INTRODUCTIONS/INNOVATIONS

  • Kimberly-Clark Launches U by Kotex
  • Lil-lets to Re-Launch Tampon Range
  • Svenska Cellulosa Aktiebolaget Unveils New Tampons

9. PRODUCT INTRODUCTIONS/INNOVATIONS - A HISTORIC PERSPECTIVE BUILDER

  • Millie & More to Unveil Moxie Brand Product Range
  • Lil-lets Introduces New Compact Applicator Tampon Range
  • Procter & Gamble Re-Launches Tampax Range
  • Playtex Launches Gentle Glide® Tampon
  • Kimberly to Launch Internal Female Tampons in Brazil
  • Lil-lets to Launch New Tampon
  • Playtex Introduces Tampon for Sport Active Female
  • New Tampon from Rostam's Kit
  • Playtex Releases Beyond
  • KC Introduces Kotex in Colombia
  • J&J Unveils Comfort in Poland
  • Introduction of Today Tampons
  • J&J's Carefree Tampons in Australia
  • Accantia's Lil-Lets
  • Rostam Releases Scented Tampon
  • J& J's Tampon in Brazil

10. RECENT INDUSTRY ACTIVITY

  • Albaad Massuot Yitzhak Takes Over Rostam
  • Ellen Bags Order for Probiotic Tampons
  • Accantia to Close Tampon Unit
  • Energizer Holdings Acquires Playtex Products
  • Accantia Divests Lil-lets to Electra
  • Wal-Mart Elects Rostam as Tampons Supplier
  • Playtex Restructures
  • Lil-lets Gets New Packaging
  • KC Enlarges Production in Argentina
  • Hartmann Expands Production in Czech Republic

11. FOCUS ON SELECT GLOBAL PLAYERS

  • First Quality Hygienic, Inc. (US)
  • Johnson & Johnson (US)
  • Kimberly Clark Corporation (US)
  • Lil-lets Group Limited (UK)
  • Natracare LLC (USA)
  • Playtex Products, Inc. (US)
  • Procter & Gamble (US)
  • Rostam Ltd. (Israel)

12. GLOBAL MARKET PERSPECTIVE

    • Table 4: World Recent Past, Current and Future Analysis for Tampons by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 5: World Historic Review for Tampons by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
    • Table 6: World 15-Year Perspective for Tampons by Geographic Region - Percentage Breakdown of Market Share for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World for the Years 2003, 2011 & 2017(includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Overview
    • Increasing Consumer Preference for Large Package Counts
    • Recession Drives Growth of Cheaper Store Brands
      • Promotion and Advertising Crucial for Private Label Manufacturers
      • Natural and Organic Products Gain Popularity
    • Distribution Scenario
    • Table 7: Tampons Market by Distribution Channel (2011): Breakdown of Sales by Drug Stores, Super Markets, Discount Stores, and Others (includes corresponding Graph/Chart)
      • Drug Stores Improve Share
    • Private Labels Expand Share
    • Competitive Scenario
    • Table 8: Leading Players in the US Tampons Market (2010): Percentage Market Share Breakdown of Value Sales for Procter & Gamble, Energizer (Playtex), Kimberly-Clark, Johnson & Johnson, and Others (includes corresponding Graph/Chart)
    • Table 9: Leading Brands in the US Tampons Market (2010): Percentage Breakdown of Value Sales and Volume Sales for Tampax Pearl, Tampax, Playtex Gentle Glide, Kotex Security, O.B., Tampax Compak, Playtex Beyond, Playtex Sport, Playtex, Private Labels & Others (includes corresponding Graph/Chart)
    • Table 10: Leading Brands in the US Applicator Tampons Market (2010): Market Share Breakdown for Tampax, Playtex, Kotex, O.B, and Private Labels (includes corresponding Graph/Chart)
    • Table 11: Leading Tampon Brands in US Drugstores (2009): Percentage Breakdown of Value Sales for Tampax Pearl, Tampax, Playtex Gentle Glide, Kotex Security, O.B., Tampax Compak, Playtex Sport, Playtex Beyond, Playtex, Tampax Fresh, Private label and Others (includes corresponding Graph/Chart)
    • Table 12: Leading Tampon Brands at US Drugstores (2009): Percentage Breakdown of Unit Sales for Tampax, Tampax Pearl, Playtex Gentle Glide, Kotex Security, O.B., Tampax Compak, Playtex Beyond, Playtex Sport, Playtex, Tampax Fresh and Others (includes corresponding Graph/Chart)
    • Table 13: Leading Tampon Brands in the US (2002-2010): Percentage Breakdown by Value Sales for Tampax, Tampax Compak, Tampax Pearl Plastic, Playtex Portables, Playtex Beyond, Playtex Slimfits, Playtex Gentle Glide, Kotex, o.b., Private Label, and Others (includes corresponding Graph/Chart)
    • Demographic Influence
    • Tampons and Toxic Shock Syndrome
    • FDA-Regulations Related to Tampons
      • Standard Terms Proposed by FDA for Absorbency Levels of Tampons
  • B. Market Analytics
    • Table 14: US Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009through 2017 (includes corresponding Graph/Chart)
    • Table 15: US Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Tampons - Regulations
  • B. Market Analytics
    • Table 16: Canadian Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 17: Canadian Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Tampons Dispersion in Japan
  • B. Market Analytics
    • Table 18: Japanese Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009through 2017 (includes corresponding Graph/Chart)
    • Table 19: Japanese Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Overview
    • Demographical Influences on Tampon Market
    • Standard Code for Tampons' Absorbency
  • B. Market Analytics
    • Table 20: European Recent Past, Current & Future Analysis for Tampons by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 21: European Historic Review for Tampons by Geographic Region -France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
    • Table 22: European 15-Year Perspective for Tampons by Geographic Region - Percentage Breakdown of Market Share for France, Germany, Italy, UK, Spain, Russia and Rest of Europe for the Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • Market Share of Major Players
    • Table 23: Leading Players in French Tampons Market (2010): Market Share by Value Sales for Procter & Gamble, Johnson & Johnson, Private Labels, and Others (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 24: French Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009through 2017 (includes corresponding Graph/Chart)
    • Table 25: French Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

4b. GERMANY

  • A. Market Analysis
    • Market Share of Major Players
    • Table 26: Leading Players in German Tampons Market (2010): Market Share by Value Sales for Johnson & Johnson, Kimberly-Clark, Private Labels, and Others (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 27: German Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009through 2017 (includes corresponding Graph/Chart)
    • Table 28: German Historic Review Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

4c. ITALY

  • A. Market Analysis
    • Low Penetration of Tampons
    • Market Share of Major Players
    • Table 29: Leading Players in the Italian Tampons Market (2010): Market Share by Value Sales for Procter & Gamble and Johnson & Johnson
  • B. Market Analytics
    • Table 30: Italian Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009through 2017 (includes corresponding Graph/Chart)
    • Table 31: Italian Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Overview
    • Market Share of Select Players
    • Table 32: Leading Players in Tampons Market of the UK (2010): Market Share by Value Sales for Procter & Gamble, Kimberly-Clark, Private Labels, and Others (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 33: UK Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2015 (includes corresponding Graph/Chart)
    • Table 34: UK Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

4e. SPAIN

  • A. Market Analysis
    • Market Share of Select Players
    • Table 35: Leading Players in the Spanish Tampons Market (2010): Market Share by Value Sales for Procter & Gamble, Johnson & Johnson, Private Labels and Others (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 36: Spanish Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009through 2017 includes corresponding Graph/Chart)
    • Table 37: Spanish Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

4f. RUSSIA

  • A. Market Analysis
    • Historic Review
  • B. Market Analytics
    • Table 38: Russian Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009through 2017 (includes corresponding Graph/Chart)
    • Table 39: Russian Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

4g. REST OF EUROPE

  • A. Market Analysis
    • Tampons in Ireland
    • Market Share of Select Players
    • Table 40: Leading Players in Rest of European Tampons Market (2009): Market Share by Value Sales for Procter & Gamble, Johnson & Johnson, Private Labels, and Others (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 41: Rest of European Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 42: Rest of European Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Overview
    • Low Level of Tampons Acceptance in China
    • Hong Kong
  • B. Market Analytics
    • Table 43: Asia-Pacific Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 44: Asia-Pacific Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

6. LATIN AMERICA

  • A. Market Analysis
    • Overview
    • Brazilian Market for Tampons
    • Table 45: Leading Players in the Brazilian Internal Female Tampons Market (2009): Percentage Breakdown of Value Sales for Johnson & Johnson, Procter & Gamble and Others (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 46: Latin American Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 47: Latin American Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

7. REST OF WORLD

  • A. Market Analysis
    • South Africa
    • Glitches for Tampon Adoption in Zimbabwe
    • Tampons Market in Israel
  • B. Market Analytics
    • Table 48: Rest of World Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 49: Rest of World Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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