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PUBLISHER: IMARC | PRODUCT CODE: 1451246

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PUBLISHER: IMARC | PRODUCT CODE: 1451246

North America Beer Market Report by Product Type, Packaging, Production, Alcohol Content, Flavour, Distribution Channel, and Country 2024-2032

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The North America beer market size reached US$ 180.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 269.1 Billion by 2032, exhibiting a growth rate (CAGR) of 4.4% during 2024-2032.

Beer is an alcoholic beverage which is widely preferred across the globe. It is made with hops, water and various cereal grains, such as wheat, rice, corn, and rye. The mixture of these ingredients is fermented by adding yeast, which feeds on sugar, and multiplies while producing carbon dioxide and ethanol. When consumed in a controlled manner, beer helps in preventing cardiovascular diseases, such as atherosclerosis, angina, stroke and heart attack. Apart from this, it is also beneficial in reducing the risk of developing type 2 diabetes and preventing ulcers.

North America Beer Market Trends:

The North America beer market is currently being driven by several factors. The easy consumption of beer, without dilution or addition of any flavoring substances, supports the on-the-go lifestyles of the consumers in the region. Moreover, the introduction of innovative flavors, such as strawberry, blueberry, chocolate, peach and lemon, has enhanced the existing taste of beer, thereby catering to the different preferences of the consumers. Additionally, the introduction of specialty beers which are generally brewed to a classic style with the help of different flavors, including honey, hot pepper, smoke, ginger and sweet potatoes, are also stimulating the market growth. Furthermore, several manufacturers in the region are using high-quality ingredients and special brewing techniques to produce premium beers for better drinking experience. In addition to this, the rising health consciousness among the consumers coupled with the availability of low or no-alcohol beers has positively influenced the demand for beer in the region.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the North America beer market report, along with forecasts at the regional and country level from 2024-2032. Our report has categorized the market based on product type, packaging, production, alcohol content, flavour and distribution channel.

Key Regions Analysed

United States

Canada

Mexico

Analysis for Each Country

Market by Product Type

Standard Lager

Premium Lager

Specialty Beer

Others

Market by Packaging

Glass

PET Bottle

Metal Can

Others

Market by Production

Macro-Brewery

Micro-Brewery

Others

Market by Alcohol Content

High

Low

Alcohol Free

Market by Flavour

Unflavoured

Flavoured

Market by Distribution Channel

Supermarkets and Hypermarkets

On-Trades

Specialty Stores

Convenience Stores

Others

Value Chain Analysis

Key Drivers and Challenges

Porters Five Forces Analysis

PESTEL Analysis

Government Regulations

Competitive Landscape

Competitive Structure

Key Player Profiles

Key Questions Answered in This Report:

  • How has the North America beer market performed so far and how will it perform in the coming years?
  • What are the key regions in the North America beer market?
  • What has been the impact of COVID-19 on the North America beer market?
  • What is the breakup of the North America beer market on the basis of product type?
  • What is the breakup of the North America beer market on the basis of packaging?
  • What is the breakup of the North America beer market on the basis of production?
  • What is the breakup of the North America beer market on the basis of alcohol content?
  • What is the breakup of the North America beer market on the basis of flavour?
  • What is the breakup of the North America beer market on the basis of distribution channel?
  • What are the various stages in the value chain of the North America beer industry?
  • What are the key driving factors and challenges in the North America beer industry?
  • What is the structure of the North America beer industry and who are the key players?
  • What is the degree of competition in the North America beer industry?
  • What are the profit margins in the North America beer industry?
Product Code: SR112024A1720

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Beer Market

  • 5.1 Market Performance
  • 5.2 Market Breakup by Product Type
  • 5.3 Market Breakup by Packaging
  • 5.4 Market Breakup by Production
  • 5.5 Market Breakup by Alcohol Content
  • 5.6 Market Breakup by Flavour
  • 5.7 Market Breakup by Distribution Channel
  • 5.8 Market Breakup by Region
  • 5.9 Market Forecast

6 North America Beer Market

  • 6.1 Market Performance
  • 6.2 Impact of COVID-19
  • 6.3 Market Forecast

7 North America Beer Market: Breakup by Product Type

  • 7.1 Standard Lager
  • 7.2 Premium Lager
  • 7.3 Specialty Beer
  • 7.4 Others

8 North America Beer Market: Breakup by Packaging

  • 8.1 Glass
  • 8.2 PET Bottle
  • 8.3 Metal Can
  • 8.4 Others

9 North America Beer Market: Breakup by Production

  • 9.1 Macro-Brewery
  • 9.2 Micro-Brewery
  • 9.3 Others

10 North America Beer Market: Breakup by Alcohol Content

  • 10.1 High
  • 10.2 Low
  • 10.3 Alcohol Free

11 North America Beer Market: Breakup by Flavour

  • 11.1 Unflavoured
  • 11.2 Flavoured

12 North America Beer Market: Breakup by Distribution Channel

  • 12.1 Supermarkets and Hypermarkets
  • 12.2 On-Trades
  • 12.3 Specialty Stores
  • 12.4 Convenience Stores
  • 12.5 Others

13 North America Beer Market: Breakup by Country

  • 13.1 United States
    • 13.1.1 Historical Market Trends
    • 13.1.2 Market Breakup by Product Type
    • 13.1.3 Market Breakup by Packaging
    • 13.1.4 Market Breakup by Production
    • 13.1.5 Market Breakup by Alcohol Content
    • 13.1.6 Market Breakup by Flavour
    • 13.1.7 Market Breakup by Distribution Channel
    • 13.1.8 Market Forecast
  • 13.2 Canada
    • 13.2.1 Historical Market Trends
    • 13.2.2 Market Breakup by Product Type
    • 13.2.3 Market Breakup by Packaging
    • 13.2.4 Market Breakup by Production
    • 13.2.5 Market Breakup by Alcohol Content
    • 13.2.6 Market Breakup by Flavour
    • 13.2.7 Market Breakup by Distribution Channel
    • 13.2.8 Market Forecast
  • 13.3 Mexico
    • 13.3.1 Historical Market Trends
    • 13.3.2 Market Breakup by Product Type
    • 13.3.3 Market Breakup by Packaging
    • 13.3.4 Market Breakup by Production
    • 13.3.5 Market Breakup by Alcohol Content
    • 13.3.6 Market Breakup by Flavour
    • 13.3.7 Market Breakup by Distribution Channel
    • 13.3.8 Market Forecast

14 SWOT Analysis

  • 14.1 Overview
  • 14.2 Strengths
  • 14.3 Weaknesses
  • 14.4 Opportunities
  • 14.5 Threats

15 Value Chain Analysis

  • 15.1 Overview
  • 15.2 Raw Material Procurement
  • 15.3 Manufacturing
  • 15.4 Marketing
  • 15.5 Distribution
  • 15.6 Export
  • 15.7 End-Consumer

16 Porter's Five Forces Analysis

  • 16.1 Overview
  • 16.2 Bargaining Power of Buyers
  • 16.3 Bargaining Power of Suppliers
  • 16.4 Degree of Rivalry
  • 16.5 Threat of New Entrants
  • 16.6 Threat of Substitutes

17 Price Analysis

18 Competitive Landscape

  • 18.1 Market Structure
  • 18.2 Key Players
  • 18.3 Profiles of Key Players
Product Code: SR112024A1720

List of Figures

  • Figure 1: North America: Beer Market: Major Drivers and Challenges
  • Figure 2: Global: Beer Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Beer Market: Breakup by Product Type (in %), 2023
  • Figure 4: Global: Beer Market: Breakup by Packaging (in %), 2023
  • Figure 5: Global: Beer Market: Breakup by Production (in %), 2023
  • Figure 6: Global: Beer Market: Breakup by Alcohol Content (in %), 2023
  • Figure 7: Global: Beer Market: Breakup by Flavour (in %), 2023
  • Figure 8: Global: Beer Market: Breakup by Distribution Channel (in %), 2023
  • Figure 9: Global: Beer Market: Breakup by Region (in %), 2023
  • Figure 10: Global: Beer Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 11: North America: Beer Market: Sales Value (in Billion US$), 2018-2023
  • Figure 12: North America: Beer Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 13: North America: Beer Market: Breakup by Product Type (in %), 2023
  • Figure 14: North America: Beer (Standard Lager) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 15: North America: Beer (Standard Lager) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 16: North America: Beer (Premium Lager) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 17: North America: Beer (Premium Lager) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 18: North America: Beer (Specialty Beer) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 19: North America: Beer (Specialty Beer) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 20: North America: Beer (Other Product Types) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 21: North America: Beer (Other Product Types) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 22: North America: Beer Market: Breakup by Packaging (in %), 2023
  • Figure 23: North America: Beer (Glass) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 24: North America: Beer (Glass) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 25: North America: Beer (PET Bottle) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 26: North America: Beer (PET Bottle) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 27: North America: Beer (Metal Can) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 28: North America: Beer (Metal Can) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 29: North America: Beer (Other Packaging Types) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 30: North America: Beer (Other Packaging Types) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 31: North America: Beer Market: Breakup by Production (in %), 2023
  • Figure 32: North America: Beer (Macro-Brewery) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 33: North America: Beer (Macro-Brewery) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 34: North America: Beer (Micro-Brewery) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 35: North America: Beer (Micro-Brewery) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 36: North America: Beer (Other Production Types) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 37: North America: Beer (Other Production Types) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 38: North America: Beer Market: Breakup by Alcohol Content (in %), 2023
  • Figure 39: North America: Beer (High) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 40: North America: Beer (High) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 41: North America: Beer (Low) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 42: North America: Beer (Low) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 43: North America: Beer (Alcohol Free) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 44: North America: Beer (Alcohol Free) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 45: North America: Beer Market: Breakup by Flavour (in %), 2023
  • Figure 46: North America: Beer (Unflavoured) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 47: North America: Beer (Unflavoured) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 48: North America: Beer (Flavoured) Market: Sales Value (in Billion US$), 2018 & 2023
  • Figure 49: North America: Beer (Flavoured) Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 50: North America: Beer Market: Breakup by Distribution Channel (in %), 2023
  • Figure 51: North America: Beer Market: Sales through Supermarkets and Hypermarkets (in Billion US$), 2018 & 2023
  • Figure 52: North America: Beer Market Forecast: Sales through Supermarkets and Hypermarkets (in Billion US$), 2024-2032
  • Figure 53: North America: Beer Market: On-Trades Sales (in Billion US$), 2018 & 2023
  • Figure 54: North America: Beer Market Forecast: On-Trades Sales (in Billion US$), 2024-2032
  • Figure 55: North America: Beer Market: Sales through Specialty Stores (in Billion US$), 2018 & 2023
  • Figure 56: North America: Beer Market Forecast: Sales through Specialty Stores (in Billion US$), 2024-2032
  • Figure 57: North America: Beer Market: Sales through Convenience Stores (in Billion US$), 2018 & 2023
  • Figure 58: North America: Beer Market Forecast: Sales through Convenience Stores (in Billion US$), 2024-2032
  • Figure 59: North America: Beer Market: Sales through Other Distribution Channels (in Billion US$), 2018 & 2023
  • Figure 60: North America: Beer Market Forecast: Sales through Other Distribution Channels (in Billion US$), 2024-2032
  • Figure 61: North America: Beer Market: Breakup by Country (in %), 2023
  • Figure 62: United States: Beer Market: Sales Value (in Billion US$), 2018-2023
  • Figure 63: United States: Beer Market: Breakup by Product Type (in %), 2023
  • Figure 64: United States: Beer Market: Breakup by Packaging (in %), 2023
  • Figure 65: United States: Beer Market: Breakup by Production (in %), 2023
  • Figure 66: United States: Beer Market: Breakup by Alcohol Content (in %), 2023
  • Figure 67: United States: Beer Market: Breakup by Flavour (in %), 2023
  • Figure 68: United States: Beer Market: Breakup by Distribution Channel (in %), 2023
  • Figure 69: United States: Beer Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 70: Canada: Beer Market: Sales Value (in Billion US$), 2018-2023
  • Figure 71: Canada: Beer Market: Breakup by Product Type (in %), 2023
  • Figure 72: Canada: Beer Market: Breakup by Packaging (in %), 2023
  • Figure 73: Canada: Beer Market: Breakup by Production (in %), 2023
  • Figure 74: Canada: Beer Market: Breakup by Alcohol Content (in %), 2023
  • Figure 75: Canada: Beer Market: Breakup by Flavour (in %), 2023
  • Figure 76: Canada: Beer Market: Breakup by Distribution Channel (in %), 2023
  • Figure 77: Canada: Beer Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 78: Mexico: Beer Market: Sales Value (in Billion US$), 2018-2023
  • Figure 79: Mexico: Beer Market: Breakup by Product Type (in %), 2023
  • Figure 80: Mexico: Beer Market: Breakup by Packaging (in %), 2023
  • Figure 81: Mexico: Beer Market: Breakup by Production (in %), 2023
  • Figure 82: Mexico: Beer Market: Breakup by Alcohol Content (in %), 2023
  • Figure 83: Mexico: Beer Market: Breakup by Flavour (in %), 2023
  • Figure 84: Mexico: Beer Market: Breakup by Distribution Channel (in %), 2023
  • Figure 85: Mexico: Beer Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 86: North America: Beer Industry: SWOT Analysis
  • Figure 87: North America: Beer Industry: Value Chain Analysis
  • Figure 88: North America: Beer Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: North America: Beer Market: Key Industry Highlights, 2023 and 2032
  • Table 2: North America: Beer Market Forecast: Breakup by Product Type (in Billion US$), 2024-2032
  • Table 3: North America: Beer Market Forecast: Breakup by Packaging (in Billion US$), 2024-2032
  • Table 4: North America: Beer Market Forecast: Breakup by Production (in Billion US$), 2024-2032
  • Table 5: North America: Beer Market Forecast: Breakup by Alcohol Content (in Billion US$), 2024-2032
  • Table 6: North America: Beer Market Forecast: Breakup by Flavour (in Billion US$), 2024-2032
  • Table 7: North America: Beer Market Forecast: Breakup by Distribution Channel (in Billion US$), 2024-2032
  • Table 8: North America: Beer Market Forecast: Breakup by Country (in Billion US$), 2024-2032
  • Table 9: North America: Beer Market: Competitive Structure
  • Table 10: North America: Beer Market: Key Players
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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