Global Playout Automation Market 2023-2027

Description

List of Tables

Technavio has been monitoring the playout automation market and is forecast to grow by $1956.76 mn during 2022-2027, accelerating at a CAGR of 16.51% during the forecast period. Our report on the playout automation market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the rising need for multilingual playouts, mandatory digitalization of cable TV, and the high presence of multichannel video program distributors.

Technavio's playout automation market is segmented as below:

By End-user

International broadcasters
National broadcasters

By Genre

Sports
News
Entertainment
Cartoon and learning
Lifestyle and knowledge

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the high popularity of cloud-based OTT channels as one of the prime reasons driving the playout automation market growth during the next few years. Also, the reluctance of customers to spend on VOD services and the scope for technological evolution will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the playout automation market covers the following areas:

Playout automation market sizing
Playout automation market forecast
Playout automation market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading playout automation market vendors that include 305broadcast, Amagi Corp., Aveco sro, Avid Technology Inc., Avmeda LLC, Axel Technology srl, Belden Inc., BroadStream Solutions Inc., Cinegy LLC, Dalet SA, Evertz Technologies Ltd., HARDATA, Harmonic Inc., iHeartMedia Inc., Imagine Communications Corp., NVerzion Inc., Pebble Beach Systems Group plc, SI Media srl, Sony Group Corp., and wTVision. Also, the playout automation market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR43668

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 06: Executive Summary - Chart on Market Segmentation by Genre
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global playout automation market 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on Global playout automation market 2017 - 2021 ($ million)
4.2 End User Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - End User Segment 2017 - 2021 ($ million)
4.3 Genre Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - Genre Segment 2017 - 2021 ($ million)
4.4 Geography Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
4.5 Country Segment Analysis 2017 - 2021
Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

6.1 Market segments
Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)
6.2 Comparison by End-user
Exhibit 32: Chart on Comparison by End-user
Exhibit 33: Data Table on Comparison by End-user
6.3 International broadcasters - Market size and forecast 2022-2027
Exhibit 34: Chart on International broadcasters - Market size and forecast 2022-2027 ($ million)
Exhibit 35: Data Table on International broadcasters - Market size and forecast 2022-2027 ($ million)
Exhibit 36: Chart on International broadcasters - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on International broadcasters - Year-over-year growth 2022-2027 (%)
6.4 National broadcasters - Market size and forecast 2022-2027
Exhibit 38: Chart on National broadcasters - Market size and forecast 2022-2027 ($ million)
Exhibit 39: Data Table on National broadcasters - Market size and forecast 2022-2027 ($ million)
Exhibit 40: Chart on National broadcasters - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on National broadcasters - Year-over-year growth 2022-2027 (%)
6.5 Market opportunity by End-user
Exhibit 42: Market opportunity by End-user ($ million)

7 Market Segmentation by Genre

7.1 Market segments
Exhibit 43: Chart on Genre - Market share 2022-2027 (%)
Exhibit 44: Data Table on Genre - Market share 2022-2027 (%)
7.2 Comparison by Genre
Exhibit 45: Chart on Comparison by Genre
Exhibit 46: Data Table on Comparison by Genre
7.3 Sports - Market size and forecast 2022-2027
Exhibit 47: Chart on Sports - Market size and forecast 2022-2027 ($ million)
Exhibit 48: Data Table on Sports - Market size and forecast 2022-2027 ($ million)
Exhibit 49: Chart on Sports - Year-over-year growth 2022-2027 (%)
Exhibit 50: Data Table on Sports - Year-over-year growth 2022-2027 (%)
7.4 News - Market size and forecast 2022-2027
Exhibit 51: Chart on News - Market size and forecast 2022-2027 ($ million)
Exhibit 52: Data Table on News - Market size and forecast 2022-2027 ($ million)
Exhibit 53: Chart on News - Year-over-year growth 2022-2027 (%)
Exhibit 54: Data Table on News - Year-over-year growth 2022-2027 (%)
7.5 Entertainment - Market size and forecast 2022-2027
Exhibit 55: Chart on Entertainment - Market size and forecast 2022-2027 ($ million)
Exhibit 56: Data Table on Entertainment - Market size and forecast 2022-2027 ($ million)
Exhibit 57: Chart on Entertainment - Year-over-year growth 2022-2027 (%)
Exhibit 58: Data Table on Entertainment - Year-over-year growth 2022-2027 (%)
7.6 Cartoon and learning - Market size and forecast 2022-2027
Exhibit 59: Chart on Cartoon and learning - Market size and forecast 2022-2027 ($ million)
Exhibit 60: Data Table on Cartoon and learning - Market size and forecast 2022-2027 ($ million)
Exhibit 61: Chart on Cartoon and learning - Year-over-year growth 2022-2027 (%)
Exhibit 62: Data Table on Cartoon and learning - Year-over-year growth 2022-2027 (%)
7.7 Lifestyle and knowledge - Market size and forecast 2022-2027
Exhibit 63: Chart on Lifestyle and knowledge - Market size and forecast 2022-2027 ($ million)
Exhibit 64: Data Table on Lifestyle and knowledge - Market size and forecast 2022-2027 ($ million)
Exhibit 65: Chart on Lifestyle and knowledge - Year-over-year growth 2022-2027 (%)
Exhibit 66: Data Table on Lifestyle and knowledge - Year-over-year growth 2022-2027 (%)
7.8 Market opportunity by Genre
Exhibit 67: Market opportunity by Genre ($ million)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 69: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibit 70: Data Table on Market share By Geographical Landscape 2022-2027 (%)
9.2 Geographic comparison
Exhibit 71: Chart on Geographic comparison
Exhibit 72: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2022-2027
Exhibit 73: Chart on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 74: Data Table on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 75: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 76: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.4 APAC - Market size and forecast 2022-2027
Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.5 Europe - Market size and forecast 2022-2027
Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.6 South America - Market size and forecast 2022-2027
Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.7 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ million)
Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ million)
Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 Russia - Market size and forecast 2022-2027
Exhibit 97: Chart on Russia - Market size and forecast 2022-2027 ($ million)
Exhibit 98: Data Table on Russia - Market size and forecast 2022-2027 ($ million)
Exhibit 99: Chart on Russia - Year-over-year growth 2022-2027 (%)
Exhibit 100: Data Table on Russia - Year-over-year growth 2022-2027 (%)
9.10 China - Market size and forecast 2022-2027
Exhibit 101: Chart on China - Market size and forecast 2022-2027 ($ million)
Exhibit 102: Data Table on China - Market size and forecast 2022-2027 ($ million)
Exhibit 103: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 104: Data Table on China - Year-over-year growth 2022-2027 (%)
9.11 Germany - Market size and forecast 2022-2027
Exhibit 105: Chart on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 106: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 107: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 108: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.12 UK - Market size and forecast 2022-2027
Exhibit 109: Chart on UK - Market size and forecast 2022-2027 ($ million)
Exhibit 110: Data Table on UK - Market size and forecast 2022-2027 ($ million)
Exhibit 111: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 112: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 113: Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 114: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 116: Overview on factors of disruption
11.4 Industry risks
Exhibit 117: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 118: Vendors covered
12.2 Market positioning of vendors
Exhibit 119: Matrix on vendor position and classification
12.3 Avid Technology Inc.
Exhibit 120: Avid Technology Inc. - Overview
Exhibit 121: Avid Technology Inc. - Product / Service
Exhibit 122: Avid Technology Inc. - Key offerings
12.4 Avmeda LLC
Exhibit 123: Avmeda LLC - Overview
Exhibit 124: Avmeda LLC - Product / Service
Exhibit 125: Avmeda LLC - Key offerings
12.5 Belden Inc.
Exhibit 126: Belden Inc. - Overview
Exhibit 127: Belden Inc. - Business segments
Exhibit 128: Belden Inc. - Key news
Exhibit 129: Belden Inc. - Key offerings
Exhibit 130: Belden Inc. - Segment focus
12.6 Cinegy LLC
Exhibit 131: Cinegy LLC - Overview
Exhibit 132: Cinegy LLC - Product / Service
Exhibit 133: Cinegy LLC - Key offerings
12.7 Dalet SA
Exhibit 134: Dalet SA - Overview
Exhibit 135: Dalet SA - Product / Service
Exhibit 136: Dalet SA - Key offerings
12.8 Evertz Technologies Ltd.
Exhibit 137: Evertz Technologies Ltd. - Overview
Exhibit 138: Evertz Technologies Ltd. - Product / Service
Exhibit 139: Evertz Technologies Ltd. - Key news
Exhibit 140: Evertz Technologies Ltd. - Key offerings
12.9 HARDATA
Exhibit 141: HARDATA - Overview
Exhibit 142: HARDATA - Product / Service
Exhibit 143: HARDATA - Key offerings
12.10 Harmonic Inc.
Exhibit 144: Harmonic Inc. - Overview
Exhibit 145: Harmonic Inc. - Business segments
Exhibit 146: Harmonic Inc. - Key offerings
Exhibit 147: Harmonic Inc. - Segment focus
12.11 iHeartMedia Inc.
Exhibit 148: iHeartMedia Inc. - Overview
Exhibit 149: iHeartMedia Inc. - Business segments
Exhibit 150: iHeartMedia Inc. - Key offerings
Exhibit 151: iHeartMedia Inc. - Segment focus
12.12 Imagine Communications Corp.
Exhibit 152: Imagine Communications Corp. - Overview
Exhibit 153: Imagine Communications Corp. - Product / Service
Exhibit 154: Imagine Communications Corp. - Key offerings
12.13 NVerzion Inc.
Exhibit 155: NVerzion Inc. - Overview
Exhibit 156: NVerzion Inc. - Product / Service
Exhibit 157: NVerzion Inc. - Key offerings
12.14 Pebble Beach Systems Group plc
Exhibit 158: Pebble Beach Systems Group plc - Overview
Exhibit 159: Pebble Beach Systems Group plc - Business segments
Exhibit 160: Pebble Beach Systems Group plc - Key offerings
Exhibit 161: Pebble Beach Systems Group plc - Segment focus
12.15 SI Media srl
Exhibit 162: SI Media srl - Overview
Exhibit 163: SI Media srl - Product / Service
Exhibit 164: SI Media srl - Key offerings
12.16 Sony Group Corp.
Exhibit 165: Sony Group Corp. - Overview
Exhibit 166: Sony Group Corp. - Business segments
Exhibit 167: Sony Group Corp. - Key news
Exhibit 168: Sony Group Corp. - Key offerings
Exhibit 169: Sony Group Corp. - Segment focus
12.17 wTVision
Exhibit 170: wTVision - Overview
Exhibit 171: wTVision - Product / Service
Exhibit 172: wTVision - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 173: Inclusions checklist
Exhibit 174: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 175: Currency conversion rates for US$
13.4 Research methodology
Exhibit 176: Research methodology
Exhibit 177: Validation techniques employed for market sizing
Exhibit 178: Information sources
13.5 List of abbreviations
Exhibit 179: List of abbreviations