Global Mobile Apps Market 2023-2027

Description

List of Tables

The mobile apps market is forecasted to grow by USD 1095.9 bn during 2022-2027, accelerating at a CAGR of 22.97% during the forecast period. The report on the mobile apps market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing penetration of smartphones, increasing focus on ar apps, and the growing m-commerce industry.

Technavio's mobile apps market is segmented as below:

By Platform

Android market
iOS market
Others

By Type

Gaming
Music and entertainment
Health and fitness
Social networking
Others

By Geographical Landscape

APAC
North America
Europe
South America
Middle East and Africa

This study identifies the increasing number of mobile apps for IoT devices as one of the prime reasons driving the mobile apps market growth during the next few years. Also, the adoption of chatbots in mobile apps and the development of hybrid mobile apps will lead to sizable demand in the market.

The report on the mobile apps market covers the following areas:

Mobile apps market sizing
Mobile apps market forecast
Mobile apps market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile apps market vendors that include Alphabet Inc., Amazon.com Inc., ANI Technologies Pvt. Ltd., ASICS Corp., Canva Pty Ltd., Electronic Arts Inc., Grab Holdings Ltd., Meta Platforms Inc., Microsoft Corp., Mozilla Corp., Netflix Inc., Niantic Inc., One97 Communications Ltd., Spotify Technology SA, The Gap Inc., Uber Technologies Inc., Ubisoft Entertainment SA, Walmart Inc., Xiaomi Communications Co. Ltd., and Zomato Media Pvt. Ltd.. Also, the mobile apps market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR43706

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Platform
Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global mobile apps market 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on global mobile apps market 2017 - 2021 ($ billion)
4.2 Platform Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - Platform Segment 2017 - 2021 ($ billion)
4.3 Type Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
4.4 Geography Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
4.5 Country Segment Analysis 2017 - 2021
Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Platform

6.1 Market segments
Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)
6.2 Comparison by Platform
Exhibit 32: Chart on Comparison by Platform
Exhibit 33: Data Table on Comparison by Platform
6.3 Android market - Market size and forecast 2022-2027
Exhibit 34: Chart on Android market - Market size and forecast 2022-2027 ($ billion)
Exhibit 35: Data Table on Android market - Market size and forecast 2022-2027 ($ billion)
Exhibit 36: Chart on Android market - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Android market - Year-over-year growth 2022-2027 (%)
6.4 iOS market - Market size and forecast 2022-2027
Exhibit 38: Chart on iOS market - Market size and forecast 2022-2027 ($ billion)
Exhibit 39: Data Table on iOS market - Market size and forecast 2022-2027 ($ billion)
Exhibit 40: Chart on iOS market - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on iOS market - Year-over-year growth 2022-2027 (%)
6.5 Others - Market size and forecast 2022-2027
Exhibit 42: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 43: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 44: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibit 45: Data Table on Others - Year-over-year growth 2022-2027 (%)
6.6 Market opportunity by Platform
Exhibit 46: Market opportunity by Platform ($ billion)
Exhibit 47: Data Table on Market opportunity by Platform ($ billion)

7 Market Segmentation by Type

7.1 Market segments
Exhibit 48: Chart on Type - Market share 2022-2027 (%)
Exhibit 49: Data Table on Type - Market share 2022-2027 (%)
7.2 Comparison by Type
Exhibit 50: Chart on Comparison by Type
Exhibit 51: Data Table on Comparison by Type
7.3 Gaming - Market size and forecast 2022-2027
Exhibit 52: Chart on Gaming - Market size and forecast 2022-2027 ($ billion)
Exhibit 53: Data Table on Gaming - Market size and forecast 2022-2027 ($ billion)
Exhibit 54: Chart on Gaming - Year-over-year growth 2022-2027 (%)
Exhibit 55: Data Table on Gaming - Year-over-year growth 2022-2027 (%)
7.4 Music and entertainment - Market size and forecast 2022-2027
Exhibit 56: Chart on Music and entertainment - Market size and forecast 2022-2027 ($ billion)
Exhibit 57: Data Table on Music and entertainment - Market size and forecast 2022-2027 ($ billion)
Exhibit 58: Chart on Music and entertainment - Year-over-year growth 2022-2027 (%)
Exhibit 59: Data Table on Music and entertainment - Year-over-year growth 2022-2027 (%)
7.5 Health and fitness - Market size and forecast 2022-2027
Exhibit 60: Chart on Health and fitness - Market size and forecast 2022-2027 ($ billion)
Exhibit 61: Data Table on Health and fitness - Market size and forecast 2022-2027 ($ billion)
Exhibit 62: Chart on Health and fitness - Year-over-year growth 2022-2027 (%)
Exhibit 63: Data Table on Health and fitness - Year-over-year growth 2022-2027 (%)
7.6 Social networking - Market size and forecast 2022-2027
Exhibit 64: Chart on Social networking - Market size and forecast 2022-2027 ($ billion)
Exhibit 65: Data Table on Social networking - Market size and forecast 2022-2027 ($ billion)
Exhibit 66: Chart on Social networking - Year-over-year growth 2022-2027 (%)
Exhibit 67: Data Table on Social networking - Year-over-year growth 2022-2027 (%)
7.7 Others - Market size and forecast 2022-2027
Exhibit 68: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 69: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibit 70: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibit 71: Data Table on Others - Year-over-year growth 2022-2027 (%)
7.8 Market opportunity by Type
Exhibit 72: Market opportunity by Type ($ billion)
Exhibit 73: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 74: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 75: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibit 76: Data Table on Market share By Geographical Landscape 2022-2027 (%)
9.2 Geographic comparison
Exhibit 77: Chart on Geographic comparison
Exhibit 78: Data Table on Geographic comparison
9.3 APAC - Market size and forecast 2022-2027
Exhibit 79: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 80: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibit 81: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 82: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.4 North America - Market size and forecast 2022-2027
Exhibit 83: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 84: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibit 85: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 86: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.5 Europe - Market size and forecast 2022-2027
Exhibit 87: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 88: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibit 89: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 90: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.6 South America - Market size and forecast 2022-2027
Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.7 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 95: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 96: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibit 97: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 98: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 99: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 100: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibit 101: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 102: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 China - Market size and forecast 2022-2027
Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)
9.10 Japan - Market size and forecast 2022-2027
Exhibit 107: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibit 108: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibit 109: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibit 110: Data Table on Japan - Year-over-year growth 2022-2027 (%)
9.11 India - Market size and forecast 2022-2027
Exhibit 111: Chart on India - Market size and forecast 2022-2027 ($ billion)
Exhibit 112: Data Table on India - Market size and forecast 2022-2027 ($ billion)
Exhibit 113: Chart on India - Year-over-year growth 2022-2027 (%)
Exhibit 114: Data Table on India - Year-over-year growth 2022-2027 (%)
9.12 UK - Market size and forecast 2022-2027
Exhibit 115: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 116: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibit 117: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 118: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 119: Market opportunity By Geographical Landscape ($ billion)
Exhibit 120: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 121: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 122: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 123: Overview on factors of disruption
11.4 Industry risks
Exhibit 124: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 125: Vendors covered
12.2 Market positioning of vendors
Exhibit 126: Matrix on vendor position and classification
12.3 Alphabet Inc.
Exhibit 127: Alphabet Inc. - Overview
Exhibit 128: Alphabet Inc. - Business segments
Exhibit 129: Alphabet Inc. - Key news
Exhibit 130: Alphabet Inc. - Key offerings
Exhibit 131: Alphabet Inc. - Segment focus
12.4 Amazon.com Inc.
Exhibit 132: Amazon.com Inc. - Overview
Exhibit 133: Amazon.com Inc. - Business segments
Exhibit 134: Amazon.com Inc. - Key news
Exhibit 135: Amazon.com Inc. - Key offerings
Exhibit 136: Amazon.com Inc. - Segment focus
12.5 ANI Technologies Pvt. Ltd.
Exhibit 137: ANI Technologies Pvt. Ltd. - Overview
Exhibit 138: ANI Technologies Pvt. Ltd. - Product / Service
Exhibit 139: ANI Technologies Pvt. Ltd. - Key offerings
12.6 Electronic Arts Inc.
Exhibit 140: Electronic Arts Inc. - Overview
Exhibit 141: Electronic Arts Inc. - Product / Service
Exhibit 142: Electronic Arts Inc. - Key offerings
12.7 Grab Holdings Ltd.
Exhibit 143: Grab Holdings Ltd. - Overview
Exhibit 144: Grab Holdings Ltd. - Product / Service
Exhibit 145: Grab Holdings Ltd. - Key offerings
12.8 Meta Platforms Inc.
Exhibit 146: Meta Platforms Inc. - Overview
Exhibit 147: Meta Platforms Inc. - Business segments
Exhibit 148: Meta Platforms Inc. - Key offerings
Exhibit 149: Meta Platforms Inc. - Segment focus
12.9 Microsoft Corp.
Exhibit 150: Microsoft Corp. - Overview
Exhibit 151: Microsoft Corp. - Business segments
Exhibit 152: Microsoft Corp. - Key news
Exhibit 153: Microsoft Corp. - Key offerings
Exhibit 154: Microsoft Corp. - Segment focus
12.10 Mozilla Corp.
Exhibit 155: Mozilla Corp. - Overview
Exhibit 156: Mozilla Corp. - Product / Service
Exhibit 157: Mozilla Corp. - Key offerings
12.11 Netflix Inc.
Exhibit 158: Netflix Inc. - Overview
Exhibit 159: Netflix Inc. - Product / Service
Exhibit 160: Netflix Inc. - Key offerings
12.12 Niantic Inc.
Exhibit 161: Niantic Inc. - Overview
Exhibit 162: Niantic Inc. - Product / Service
Exhibit 163: Niantic Inc. - Key offerings
12.13 One97 Communications Ltd.
Exhibit 164: One97 Communications Ltd. - Overview
Exhibit 165: One97 Communications Ltd. - Product / Service
Exhibit 166: One97 Communications Ltd. - Key offerings
12.14 Spotify Technology SA
Exhibit 167: Spotify Technology SA - Overview
Exhibit 168: Spotify Technology SA - Business segments
Exhibit 169: Spotify Technology SA - Key offerings
Exhibit 170: Spotify Technology SA - Segment focus
12.15 Uber Technologies Inc.
Exhibit 171: Uber Technologies Inc. - Overview
Exhibit 172: Uber Technologies Inc. - Business segments
Exhibit 173: Uber Technologies Inc. - Key offerings
Exhibit 174: Uber Technologies Inc. - Segment focus
12.16 Ubisoft Entertainment SA
Exhibit 175: Ubisoft Entertainment SA - Overview
Exhibit 176: Ubisoft Entertainment SA - Business segments
Exhibit 177: Ubisoft Entertainment SA - Key news
Exhibit 178: Ubisoft Entertainment SA - Key offerings
Exhibit 179: Ubisoft Entertainment SA - Segment focus
12.17 Xiaomi Communications Co. Ltd.
Exhibit 180: Xiaomi Communications Co. Ltd. - Overview
Exhibit 181: Xiaomi Communications Co. Ltd. - Business segments
Exhibit 182: Xiaomi Communications Co. Ltd. - Key news
Exhibit 183: Xiaomi Communications Co. Ltd. - Key offerings
Exhibit 184: Xiaomi Communications Co. Ltd. - Segment focus

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 185: Inclusions checklist
Exhibit 186: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 187: Currency conversion rates for US$
13.4 Research methodology
Exhibit 188: Research methodology
Exhibit 189: Validation techniques employed for market sizing
Exhibit 190: Information sources
13.5 List of abbreviations
Exhibit 191: List of abbreviations