Mobile Advertising Market by Types, End-Use

List of Tables

The Mobile Advertising Market is projected to reach USD 112.39 billion by 2030 from USD 55.94 billion in 2022, at a CAGR of 9.11% during the forecast period.

Global Mobile Advertising Market

KEY MARKET STATISTICS
Base Year Value [2022]	USD 55.94 billion
Estimated Year Value [2023]	USD 60.74 billion
Forecast Year Value [2030]	USD 112.39 billion
CAGR (%)	9.11%

Market Segmentation & Coverage:

This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the Mobile Advertising Market.

Based on Types, market is studied across Banner Advertising, Interstitial Advertising, Location-Based Advertising, Native Advertising, Push Notifications, Short Message Service (SMS) Advertising, and Video Advertising. The Banner Advertising is projected to witness significant market share during forecast period.

Based on End-Use, market is studied across Personal and Professional. The Professional is projected to witness significant market share during forecast period.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Asia-Pacific is projected to witness significant market share during forecast period.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is an indispensable tool for assessing the Mobile Advertising Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.

Market Share Analysis:

The Market Share Analysis offers invaluable insights into the vendor landscape Mobile Advertising Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.

Key Company Profiles:

The report delves into recent significant developments in the Mobile Advertising Market, highlighting leading vendors and their innovative profiles. These include Aarki, Inc., AdAction Interactive LLC, AdColony, Inc., Amobee, Inc., Apple Inc., AppLovin Corporation, Avazu Inc., Chartboost Inc., Edge226, Epom Services, Flurry by Yahoo Inc., Google LLC by Alphabet Inc., ironSource Ltd., Kochava, Liftoff, Inc., Meta Platforms, Inc., Mintegral, Mobvista International Technology Limited, Ogury Ltd., Pandora Media, LLC, Smaato, Inc., TUNE, Inc., Twitter, T-Mobile USA, Inc., and Unity Technologies.

The report offers valuable insights on the following aspects:

1. Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.

2. Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.

3. Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.

4. Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.

5. Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast for the Mobile Advertising Market?

2. Which products, segments, applications, and areas hold the highest investment potential in the Mobile Advertising Market?

3. What is the competitive strategic window for identifying opportunities in the Mobile Advertising Market?

4. What are the latest technology trends and regulatory frameworks in the Mobile Advertising Market?

5. What is the market share of the leading vendors in the Mobile Advertising Market?

6. Which modes and strategic moves are suitable for entering the Mobile Advertising Market?

Product Code: MRR-C002B1C997EF

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Mobile Advertising Market, by Region

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rapid expansion of smartphone usage with broadened audience base for mobile advertisers
  - 5.1.1.2. Deployment of mobile advertising on social media platforms
  - 5.1.1.3. Integration of location-based services in mobile applications to deliver targeted marketing messages
- 5.1.2. Restraints
  - 5.1.2.1. Technical issues associated with mobile advertising
- 5.1.3. Opportunities
  - 5.1.3.1. Use of advanced data analytics tools for personalized mobile advertising
  - 5.1.3.2. Integration of emerging technologies for immersive and interactive user experiences
- 5.1.4. Challenges
  - 5.1.4.1. Penetration of advertisement-blocking technologies
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter's Five Forces Analysis
- 5.5.1. Threat of New Entrants
- 5.5.2. Threat of Substitutes
- 5.5.3. Bargaining Power of Customers
- 5.5.4. Bargaining Power of Suppliers
- 5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Mobile Advertising Market, by Types

6.1. Introduction
6.2. Banner Advertising
6.3. Interstitial Advertising
6.4. Location-Based Advertising
6.5. Native Advertising
6.6. Push Notifications
6.7. Short Message Service (SMS) Advertising
6.8. Video Advertising

7. Mobile Advertising Market, by End-Use

7.1. Introduction
7.2. Personal
7.3. Professional

8. Americas Mobile Advertising Market

8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Mobile Advertising Market

9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam

10. Europe, Middle East & Africa Mobile Advertising Market

10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom

11. Competitive Landscape

11.1. FPNV Positioning Matrix
11.2. Market Share Analysis, By Key Player
11.3. Competitive Scenario Analysis, By Key Player

12. Competitive Portfolio

12.1. Key Company Profiles
- 12.1.1. Aarki, Inc.
- 12.1.2. AdAction Interactive LLC
- 12.1.3. AdColony, Inc.
- 12.1.4. Amobee, Inc.
- 12.1.5. Apple Inc.
- 12.1.6. AppLovin Corporation
- 12.1.7. Avazu Inc.
- 12.1.8. Chartboost Inc.
- 12.1.9. Edge226
- 12.1.10. Epom Services
- 12.1.11. Flurry by Yahoo Inc.
- 12.1.12. Google LLC by Alphabet Inc.
- 12.1.13. ironSource Ltd.
- 12.1.14. Kochava
- 12.1.15. Liftoff, Inc.
- 12.1.16. Meta Platforms, Inc.
- 12.1.17. Mintegral
- 12.1.18. Mobvista International Technology Limited
- 12.1.19. Ogury Ltd.
- 12.1.20. Pandora Media, LLC
- 12.1.21. Smaato, Inc.
- 12.1.22. TUNE, Inc.
- 12.1.23. Twitter
- 12.1.24. T-Mobile USA, Inc.
- 12.1.25. Unity Technologies
12.2. Key Product Portfolio

13. Appendix

13.1. Discussion Guide
13.2. License & Pricing