With U.S. retail credit card portfolios on the mend, private label accounts
growing again, and major new players emerging from a spate of deals, the
market for private label credit cards has definitely gotten a second wind.
Receivables and volume declines are now in the rear view mirror: Packaged
Facts forecasts that 2012 total private label credit card loans outstanding of
$108.6 billion will grow at six percent through 2015. Private Label Credit
Cards in the U.S. provides market guidance on industry opportunities, with an
emphasis on retail credit card program features and benefits analysis, retail
card strategies and growth trends among bank and non-bank issuers, and trend
- Assessment of leading private label credit cards from Target, Walmart,
J.C. Penney, Sears, Macy's, Nordstrom, The Gap, Home Depot, Lowe's, Office
Depot, Staples, Amazon and Best Buy-to gauge program differentiation and
related features and benefits.
- Relying on proprietary consumer research, analysis of which private label
credit card features and benefits would most incentivize non-store card and
store card users to sign up for a new private label credit card.
- Analysis of U.S. private label card programs operated by North America's
leading financial institutions, including Alliance, Data Systems, GE Capital
Retail Bank, Citi Retail Services, Capital One, TD Bank, Wells Fargo and
JPMorgan Chase, including private label income, volume and receivables
analysis; card introductions; and key retailer profiles.
- In-depth profiles of the in-house retail card programs of Nordstrom,
Cabela's and Signet Jewelers, including private label income, volume and
receivables analysis, and card introductions.
- Analysis of branded credit card and store card (broken out into five
categories) penetration, usage in past 30 days, and trending of monthly usage
patterns for 2004-2012. Also featured is current demographic analysis for
- Receivables estimates for the U.S. private label credit card market for
2012, and receivables and volume forecasts for 2013-2015.