PUBLISHER: Quadrant Knowledge Solutions | PRODUCT CODE: 1445917
PUBLISHER: Quadrant Knowledge Solutions | PRODUCT CODE: 1445917
Market Share: Digital Marketing Analytics, 2022, Worldwide
Quadrant Knowledge Solutions Reveals that Digital Marketing Analytics Market is Projected to Register a CAGR of 16.48% % by 2027.
Digital Marketing Analytics Solution allows marketers to drill down into customer journeys by analyzing user behavior on the web that gives an insight into their requirements and expectations from a brands product. A digital marketing analyst works with a marketing team to monitor, analyze, and optimize digital marketing campaigns. They collect data using various analytics and business intelligence tools, then analyze it to develop insights and recommendations to share with the team via reports and presentations. A DMA platform encompasses advanced analytics, such as predictive, traffic, conversions, engagement, click-through rate (CTR), and site load speed, to provide companies with actionable insights. Digital analytics is powered by an integrated source of customer journey data, which accelerates organizations' ability to analyze and score campaign performance.
Quadrant Knowledge Solutions defines Digital Marketing Analytics (DMA) as "a self-contained, end-to-end analytics platform that assists organizations in improving user experiences across multiple digital channels by analyzing the performance of marketing initiatives. The platform collects data from various channels businesses use to connect and engage with customers, performs analysis, and provides visualization of gathered customer data to assist marketers in translating behavioral data into actionable insights through campaign optimization." The software assists organizations in establishing credibility, which enables marketers to develop better business insights in business decisions. Use of analytics in decision-making aids in deriving more accurate predictions and faster revenue growth.
Table of Contents
Chapter 01: Research Summary
- 2023 Competition Outlook
- Top Research Findings and Key Takeaways
Chapter 02: Market Overview
- Market Definition and Scope
- Revenue Type
- Geographical Regions
- Industry Verticals
Chapter 03: Market Share Analysis
- Market Share by Total Market
- Market Share by Deployment Type
- Cloud
- On-Premises
- Market Share by Geographical Regions
- Canada
- Central & Eastern Europe
- Japan
- Latin America
- Middle East & Africa
- USA
- Western Europe
- Asia Ex-Japan China (AxJC)
- China
- Market Share by Industry Verticals
- Banking and Financial Services
- Electronics & Telecom
- Retail and eCommerce
- Professional Services
- Healthcare and Life Sciences
- Manufacturing
- Media & Entertainment
- Government and Public Sectors
- Education
- Energy & Utility Others
- Others
- Market Share by Customer Types
- SMB
- Large
- Enterprise
Chapter 04: Analyst Recommendations
- Analyst Recommendations
Chapter 05: Appendix
- Research Methodologies
List of Tables
- Table 1 : Market Share, Total Market, Worldwide
- Table 2 : Market Share By Deployment Type, Worldwide
- Table 3 : Market Share By Geographical Regions, USA
- Table 4 : Market Share By Geographical Regions, Canada
- Table 5 : Market Share By Geographical Regions, Latin America
- Table 6 : Market Share By Geographical Regions, Western Europe
- Table 7 : Market Share By Geographical Regions, Central & Eastern Europe
- Table 8 : Market Share By Geographical Regions, MEA
- Table 9 : Market Share By Geographical Regions, Asia ex. JPC
- Table 10 : Market Share By Geographical Regions, Japan
- Table 11 : Market Share By Geographical Regions, China
- Table 12 : Market Share By Industry Vertical 1, Worldwide
- Table 13 : Market Share By Industry Vertical 2, Worldwide
- Table 14 : Market Share By Industry Vertical 3, Worldwide
- Table 15 : Market Share By Industry Vertical 4, Worldwide
- Table 16 : Market Share By Industry Vertical 5, Worldwide
- Table 17 : Market Share By Industry Vertical 6, Worldwide
- Table 18 : Market Share By Industry Vertical 7, Worldwide
- Table 19 : Market Share By Industry Vertical 8, Worldwide
List of Figures
- Fig. 1 Market Share of Digital Marketing Analytics,, Worldwide, 2022
- Fig. 2 Market Share of Digital Marketing Analytics,, USA, 2022
- Fig. 3 Market Share of Digital Marketing Analytics,, Canada, 2022
- Fig. 4 Market Share of Digital Marketing Analytics,, Latin America, 2022
- Fig. 5 Market Share of Digital Marketing Analytics,, Western Europe, 2022
- Fig. 6 Market Share of Digital Marketing Analytics,, Central & Eastern Europe, 2022
- Fig. 7 Market Share of Digital Marketing Analytics,, Middle East & Africa, 2022
- Fig. 8 Market Share of Digital Marketing Analytics,, Asia excluding Japan and China, 2022
- Fig. 9 Market Share of Digital Marketing Analytics,, Japan, 2022
- Fig. 10 Market Share of Digital Marketing Analytics,, China, 2022
- Fig. 11 Market Share of Digital Marketing Analytics,, IT & Telecom Industry, 2022
- Fig. 12 Market Share of Digital Marketing Analytics,, Banking & Financial Services Industry, 2022
- Fig. 13 Market Share of Digital Marketing Analytics,, Insurance Industry, 2022
- Fig. 14 Market Share of Digital Marketing Analytics,, Healthcare Industry, 2022
- Fig. 15 Market Share of Digital Marketing Analytics,, Government & Public Sector, 2022
- Fig. 16 Market Share of Digital Marketing Analytics,, Retail & eCommerce, 2022
- Fig. 17 Market Share of Digital Marketing Analytics,, Manufacturing, 2022
- Fig. 18 Market Share of Digital Marketing Analytics,, Hospitality, 2022
- Fig. 19 Market Share of Digital Marketing Analytics,, On-premises Deployment, 2022
- Fig. 20 Market Share of Digital Marketing Analytics,, Cloud Deployment, 2022
- Fig. 21 Market Share of Digital Marketing Analytics,, SMB Customers, 2022
- Fig. 22 Market Share of Digital Marketing Analytics,, Large Customers, 2022
- Fig. 23 Market Share of Digital Marketing Analytics,, Enterprise Customers, 2022
