Mobile Advertising Global Market Report 2024

Description

Mobile advertising involves the presentation of advertisements on mobile devices, including smartphones and tablets. Mobile ad platforms are equipped with advanced tracking and analytics capabilities, enabling real-time adjustments and optimization of campaigns based on performance data.

The primary formats of mobile advertising include search, display, digital video, and other variations. In the context of mobile advertising, search pertains to the various methods of displaying ads on mobile devices tailored to users' search behavior and preferences. The diverse categories covered by mobile advertising include art and entertainment, hobbies and interests, and others, and it is compatible with various mobile devices such as smartphones, laptops, notebooks, and others. This advertising method is utilized by various industries, including retail and e-commerce, media and entertainment, healthcare, banking, financial services and insurance (BFSI), education, travel and tourism, among others.

The mobile advertising market research report is one of a series of new reports from The Business Research Company that provides mobile advertising market statistics, including mobile advertising industry global market size, regional shares, competitors with a mobile advertising market share, detailed mobile advertising market segments, market trends and opportunities, and any further data you may need to thrive in the mobile advertising industry. This mobile advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mobile advertising market size has grown rapidly in recent years. It will grow from $240.42 billion in 2023 to $277.73 billion in 2024 at a compound annual growth rate (CAGR) of 15.5%. The growth observed in the historic period can be attributed to the widespread proliferation of smartphones, the expansion of the mobile app ecosystem, advancements in data analytics and targeting, the influential role of social media, and a notable shift in consumer behavior.

The mobile advertising market size is expected to see rapid growth in the next few years. It will grow to $489.84 billion in 2028 at a compound annual growth rate (CAGR) of 15.2%. The anticipated growth in the forecast period can be attributed to the integration of augmented reality (AR) and virtual reality (VR), advancements in artificial intelligence and machine learning, the increasing prominence of in-app advertising, the impact of privacy regulations and a focus on ad transparency, as well as the trend towards cross-platform integration. Significant trends expected in the forecast period include the emergence of 5G technology, continuous advancements in mobile technologies, the growing prevalence of in-app advertising, the dominance of video content, and the expansion of programmatic advertising.

The anticipated higher penetration of social media and e-commerce is poised to drive the growth of the mobile advertising market. Social media, denoting online platforms facilitating social interaction and content sharing, and e-commerce, involving the online buying and selling of goods and services, utilize mobile advertising to tap into the widespread use of smartphones. This enables the implementation of targeted and engaging promotional strategies seamlessly integrated with users' online interactions, enhancing brand visibility, customer engagement, and driving sales in the dynamic digital landscape. For example, in the third quarter of 2023, e-commerce sales, as reported by the United States Census Bureau, constituted 15.6% of total sales. Moreover, according to Meltwater, a Netherlands-based software company, the UK saw 35 million LinkedIn members and 28.75 million Instagram users in February 2023, with LinkedIn's potential ad reach in the UK increasing by 2.9% between 2022 and 2023. Hence, the higher penetration of social media and e-commerce is a significant driver for the growth of the mobile advertising market.

The ascent of digital advertising is also anticipated to propel the expansion of the mobile advertising market in the years to come. Digital advertising, involving the publication of advertisements on online channels such as social networking sites, websites, and search engines, enhances brand visibility through targeted techniques, tailored content, and interactive formats to engage a mobile audience effectively. The flexibility across various mobile platforms and the capability to monitor user activity contribute to optimizing ad campaigns and amplifying the overall impact of mobile advertising efforts. As of April 2022, WordStream Inc., a US-based internet marketing firm, reported that 72% of total marketing spending was directed toward digital marketing platforms, and 55% of marketing activities were conducted digitally. In 2021, the expenditure on digital advertising amounted to $436 billion, surpassing the $196 billion spent on offline advertising. Thus, the rise of digital advertising plays a pivotal role in driving the mobile advertising market.

The anticipated high costs of mobile advertising are poised to impede the growth of the mobile advertising market. The elevated expenses associated with mobile advertising may limit the ability of small firms to engage in extensive and ongoing mobile marketing activities, emphasizing the need for cost-effective strategies to enhance participation in the mobile advertising market. For example, in July 2023, Business of Apps, a UK-based B2B media and information platform for the app sector, reported fluctuations in the price of 1,000 Rewarded video ad views for US advertisers, ranging from $15.6 in December 2021 to $12.6 in March 2022. Consequently, the high costs of mobile advertising stand as a restraining factor for the mobile advertising market.

Major companies in the mobile advertising market are incorporating new technologies, including AI-powered marketing automation tools and features, to assist brands in achieving more specific goals for their ads. AI-powered marketing automation tools and features are designed to automate and optimize various marketing tasks and processes, utilizing artificial intelligence and machine learning algorithms to enhance efficiency and effectiveness. For example, in June 2023, Alphabet Inc., a US-based technology company, introduced two new AI-powered features for advertisers. The first feature, called Demand Gen, is a mobile advertising tool that employs AI to place advertiser's photo and video ads across various products such as Gmail, the YouTube feed, and Shorts. The second feature utilizes AI to identify the optimal ad placements and maximize views for a brand's video ads. These features eliminate the need for advertisers to determine ad placements and instead focus on finding the most effective placements.

In August 2021, Azerion Group N.V., a Netherlands-based software company, acquired Keymobile for an undisclosed amount. This acquisition aimed to bolster Azerion's European platform and expand its mobile advertising capabilities. Through this transaction, Keymobile's services will be integrated with Azerion's existing platform, advancing the company's goals of providing publishers in Europe with a more extensive in-game advertising resource. Keymobile is a Sweden-based mobile advertising company.

Major companies operating in the mobile advertising market report are Amazon.com Inc., Apple Inc., Alphabet Inc., Meta Platforms Inc., IBM Corporation, Cognizant Technology Solutions Corporation, Adobe Systems Inc., X Corp., Applovin Corporation, Ubisoft Inc., Pandora Media Inc., MobVista International Technologies Ltd., Amobee Inc., Millennial Media Inc., Mintegral International Ltd., Avazu Inc., Inmobi Pte. Ltd., Affle India Ltd., Verve Group, Epom Ltd., Creative Clicks, Flurry Inc., Leanplum, Smaato Inc., Chartboost Inc., TUNE Inc., PageFair Ltd.

North America was the largest region in the mobile advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the mobile advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mobile advertising market includes revenues earned by entities by providing services such as social media marketing, monitoring and analyzing the performance of mobile ad campaigns, and managing mobile display ad campaigns. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mobile Advertising Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mobile advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
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Where is the largest and fastest growing market for mobile advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The mobile advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

1) By Format Type: Search; Display; Digital Video; Other Format Types
2) By Category: Art And Entertainment; Hobbies And Interests; Other Categories
3) By Mobile Devices: Smartphones; Laptops And Notebooks; Other Mobile Devices
4) By Vertical: Retail And E-commerce; Media And Entertainment; Healthcare; Banking, Financial Services And Insurance (BFSI); Education; Travel And Tourism; Other Verticals
Companies Mentioned: Amazon.com Inc.; Apple Inc.; Alphabet Inc.; Meta Platforms Inc.; IBM Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r16285

1. Executive Summary

2. Mobile Advertising Market Characteristics

3. Mobile Advertising Market Trends And Strategies

4. Mobile Advertising Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Mobile Advertising Market Size and Growth

5.1. Global Mobile Advertising Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Mobile Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Mobile Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Mobile Advertising Market Segmentation

6.1. Global Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Search
Display
Digital Video
Other Format Types
6.2. Global Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Art And Entertainment
Hobbies And Interests
Other Categories
6.3. Global Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Smartphones
Laptops And Notebooks
Other Mobile Devices
6.4. Global Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Retail And E-commerce
Media And Entertainment
Healthcare
Banking, Financial Services And Insurance (BFSI)
Education
Travel And Tourism
Other Verticals

7. Mobile Advertising Market Regional And Country Analysis

7.1. Global Mobile Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Mobile Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Mobile Advertising Market

8.1. Asia-Pacific Mobile Advertising Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Mobile Advertising Market

9.1. China Mobile Advertising Market Overview
9.2. China Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Mobile Advertising Market

10.1. India Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Mobile Advertising Market

11.1. Japan Mobile Advertising Market Overview
11.2. Japan Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Mobile Advertising Market

12.1. Australia Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Mobile Advertising Market

13.1. Indonesia Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Mobile Advertising Market

14.1. South Korea Mobile Advertising Market Overview
14.2. South Korea Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Mobile Advertising Market

15.1. Western Europe Mobile Advertising Market Overview
15.2. Western Europe Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Mobile Advertising Market

16.1. UK Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Mobile Advertising Market

17.1. Germany Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Mobile Advertising Market

18.1. France Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Mobile Advertising Market

19.1. Italy Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Mobile Advertising Market

20.1. Spain Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Mobile Advertising Market

21.1. Eastern Europe Mobile Advertising Market Overview
21.2. Eastern Europe Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Mobile Advertising Market

22.1. Russia Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Mobile Advertising Market

23.1. North America Mobile Advertising Market Overview
23.2. North America Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Mobile Advertising Market

24.1. USA Mobile Advertising Market Overview
24.2. USA Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Mobile Advertising Market

25.1. Canada Mobile Advertising Market Overview
25.2. Canada Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Mobile Advertising Market

26.1. South America Mobile Advertising Market Overview
26.2. South America Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Mobile Advertising Market

27.1. Brazil Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Mobile Advertising Market

28.1. Middle East Mobile Advertising Market Overview
28.2. Middle East Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Mobile Advertising Market

29.1. Africa Mobile Advertising Market Overview
29.2. Africa Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Mobile Advertising Market Competitive Landscape And Company Profiles

30.1. Mobile Advertising Market Competitive Landscape
30.2. Mobile Advertising Market Company Profiles
- 30.2.1. Amazon.com Inc.
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Apple Inc.
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Alphabet Inc.
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Meta Platforms Inc.
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. IBM Corporation
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Mobile Advertising Market Other Major And Innovative Companies

31.1. Cognizant Technology Solutions Corporation
31.2. Adobe Systems Inc.
31.3. X Corp.
31.4. Applovin Corporation
31.5. Ubisoft Inc.
31.6. Pandora Media Inc.
31.7. MobVista International Technologies Ltd.
31.8. Amobee Inc.
31.9. Millennial Media Inc.
31.10. Mintegral International Ltd.
31.11. Avazu Inc.
31.12. Inmobi Pte. Ltd.
31.13. Affle India Ltd.
31.14. Verve Group
31.15. Epom Ltd.

32. Global Mobile Advertising Market Competitive Benchmarking

33. Global Mobile Advertising Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Mobile Advertising Market

35. Mobile Advertising Market Future Outlook and Potential Analysis

35.1 Mobile Advertising Market In 2028 - Countries Offering Most New Opportunities
35.2 Mobile Advertising Market In 2028 - Segments Offering Most New Opportunities
35.3 Mobile Advertising Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer