Europe Anti-Counterfeit Packaging Market Forecast to 2030 - Regional Analysis - by Technology and Application (Food and Beverage, Pharmaceutical, Personal Care and Cosmetics, Electrical and Electronics, Textile and Apparel, Automotive, and Others)

List of Tables

The Europe anti-counterfeit packaging market is expected to grow from US$ 31.40 million in 2022 to US$ 90.26 million by 2030. It is estimated to grow at a CAGR of 14.1% from 2022 to 2030.

Increasing Cases of Counterfeiting and Stringent Regulations Associated with Anti-counterfeit Packaging Drives Europe Anti-Counterfeit Packaging Market

Counterfeiting has become a pervasive issue in the global market, affecting various industries and posing significant challenges to governments, businesses, and consumers. Enabled by globalization, e-commerce, and advanced technology, counterfeiters exploit the complexity of supply chains and consumer demand for affordable products. Counterfeiting causes significant economic losses and job displacement, as well as jeopardizes consumer safety, undermines brand reputation, and erodes trust in the marketplaces. Between March and December 2022, Europol commenced the EU-wide operation against the illegal trade in counterfeit apparel, footwear, and accessories. Europol seized ~US$ 95 million worth of counterfeit goods-including 1,956,607 counterfeit clothes, shoes, and garments. As a result, businesses are actively seeking ways to protect their products and ensure authenticity. Anti-counterfeit packaging solutions incorporate various security features that help verify product authenticity, prevent tampering, and deter unauthorized replications, thereby reducing counterfeiting activities. These solutions often incorporate covert security features that include hidden codes, taggants, or specialized inks, which can only be authenticated using specialized devices or technologies, making it difficult for counterfeiters to replicate. Further, the stringent regulatory landscape and the efforts of industry associations and governments to combat counterfeiting have heightened the focus on anti-counterfeit packaging. Regulatory requirements in various sectors, such as tobacco, pharmaceuticals, and luxury goods, mandate the use of anti-counterfeit measures to protect consumers and maintain industry integrity. Thus, increasing counterfeiting cases and stringent government regulations are driving the demand for anti-counterfeit packaging.

Europe Anti-Counterfeit Packaging Market Overview

In Europe, counterfeit products pose a significant threat to companies' intellectual property rights. The Europe anti-counterfeit packaging market in Europe is driven by various industries, including pharmaceutical, personal care & cosmetics, food & beverages, luxury goods, electric appliances, and consumer goods, which are particularly vulnerable to counterfeiting. Consumer safety is a top priority for regulatory authorities in Europe. Governments of various countries in Europe have implemented strict regulations and standards to combat counterfeiting. For instance, the European Union has introduced regulations such as the Falsified Medicines Directive (FMD) and the Tobacco Products Directive (TPD), which require pharmaceutical and tobacco companies to implement anti-counterfeit measures. In addition, the European Union has imposed Regulation No. 3295/94 to prohibit the release for free circulation, export, re-export, or entry of counterfeit and pirated goods. Anti-counterfeit packaging helps protect consumers from consuming/using potentially harmful products by ensuring the authenticity and integrity of the packaged goods. Moreover, with the rise of e-commerce, the risk of counterfeit products has also increased. Counterfeiters use online platforms to sell fake or substandard products, which can harm consumers and legitimate businesses. According to the report by PostNord AB, Europe has the strongest market for e-commerce platforms. The report revealed that ~297 million European consumers shopped through e-commerce websites in 2021. According to the European Union Intellectual Property Office, in 2021, over 50% of counterfeit goods seized at the EU borders stemmed from e-commerce. Anti-counterfeit packaging helps protect against such illicit activities by incorporating security features that are difficult to replicate, enabling consumers to verify the authenticity of products they purchase online. Further, the advancement in anti-counterfeit technology, development of efficient inks, and rise in several trends such as smart packaging are expected to boost the Europe anti-counterfeit packaging market growth during the forecast period.

Europe Anti-Counterfeit Packaging Market Revenue and Forecast to 2030 (US$ Million)

Europe Anti-Counterfeit Packaging Market Segmentation

The Europe anti-counterfeit packaging market is segmented into technology, application, and country.

Based on technology, the Europe anti-counterfeit packaging market is segmented into security inks and coatings, radio frequency identification (RFID), forensic markers, tamper evident, holograms, barcode, and others. In 2022, the barcode segment registered the largest share in the Europe anti-counterfeit packaging market.

Based on application, the Europe anti-counterfeit packaging market is segmented into food and beverage; pharmaceutical; personal care and cosmetics; electrical and electronics; textile and apparel; automotive; and others. In 2022, the food and beverage segment registered the largest share in the Europe anti-counterfeit packaging market.

Based on country, the Europe anti-counterfeit packaging market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. In 2022, France registered the largest share in the Europe anti-counterfeit packaging market.

Antares Vision SpA, Arjo AB, Avery Dennison Corp, Brady Corp, CCL Industries Inc, Constantia Flexibles International GmbH, Gestion Groupe Optel Inc, KURZ Transfer Products LP, and Octane5 International LLC are some of the leading companies operating in the Europe anti-counterfeit packaging market.

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Product Code: BMIRE00029153

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Europe Anti-Counterfeit Packaging Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers:
- 4.3.2 Manufacturers:
- 4.3.3 Distributors or Suppliers:
- 4.3.4 End Users:

5. Europe Anti-Counterfeit Packaging Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Growing Demand from Pharmaceutical Industry
- 5.1.2 Increasing Cases of Counterfeiting and Stringent Regulations Associated with Anti-counterfeit Packaging
5.2 Market Restraints
- 5.2.1 Usage Complexity of Anti-Counterfeit Packaging
5.3 Market Opportunities
- 5.3.1 Growing Awareness of Anti-Counterfeit Packaging in Developing Countries
5.4 Future Trends
- 5.4.1 Increasing Adoption of Smart Packaging
5.5 Impact Analysis

6. Anti-Counterfeit Packaging Market - Europe Market Analysis

6.1 Europe Anti-Counterfeit Packaging Market Revenue (US$ Million)
6.2 Europe Anti-Counterfeit Packaging Forecast and Analysis

7. Europe Anti-Counterfeit Packaging Market Analysis - Technology

7.1 Security Inks and Coatings
- 7.1.1 Overview
- 7.1.2 Security Inks and Coatings Market Revenue and Forecast to 2030 (US$ Million)
7.2 Radio Frequency Identification (RFID)
- 7.2.1 Overview
- 7.2.2 Radio Frequency Identification (RFID) Market Revenue and Forecast to 2030 (US$ Million)
7.3 Forensic Markers
- 7.3.1 Overview
- 7.3.2 Forensic Markers Market Revenue and Forecast to 2030 (US$ Million)
7.4 Tamper Evident
- 7.4.1 Overview
- 7.4.2 Tamper Evident Market Revenue and Forecast to 2030 (US$ Million)
7.5 Holograms
- 7.5.1 Overview
- 7.5.2 Holograms Market Revenue and Forecast to 2030 (US$ Million)
7.6 Barcode
- 7.6.1 Overview
- 7.6.2 Barcode Market Revenue and Forecast to 2030 (US$ Million)
7.7 Others
- 7.7.1 Overview
- 7.7.2 Others Market Revenue and Forecast to 2030 (US$ Million)

8. Europe Anti-Counterfeit Packaging Market Analysis - Application

8.1 Food and Beverage
- 8.1.1 Overview
- 8.1.2 Food and Beverage Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Pharmaceutical
- 8.2.1 Overview
- 8.2.2 Pharmaceutical Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Personal Care and Cosmetics
- 8.3.1 Overview
- 8.3.2 Personal Care and Cosmetics Market Revenue and Forecast to 2030 (US$ Million)
8.4 Electrical and Electronics
- 8.4.1 Overview
- 8.4.2 Electrical and Electronics Market Revenue and Forecast to 2030 (US$ Million)
8.5 Textile and Apparel
- 8.5.1 Overview
- 8.5.2 Textile and Apparel Market Revenue and Forecast to 2030 (US$ Million)
8.6 Automotive
- 8.6.1 Overview
- 8.6.2 Automotive Market Revenue and Forecast to 2030 (US$ Million)
8.7 Others
- 8.7.1 Overview
- 8.7.2 Others Market Revenue and Forecast to 2030 (US$ Million)

9. Europe Anti-Counterfeit Packaging Market - Country Analysis

9.1 Overview
- 9.1.1 Europe Anti-Counterfeit Packaging Market Revenue and Forecasts and Analysis - By Countries
  - 9.1.1.1 Anti-counterfeit packaging market Breakdown by Country
  - 9.1.1.2 Germany Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million)
    - 9.1.1.2.1 Germany Anti-Counterfeit Packaging Market Breakdown by Technology
    - 9.1.1.2.2 Germany Anti-Counterfeit Packaging Market Breakdown by Application
  - 9.1.1.3 France Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million)
    - 9.1.1.3.1 France Anti-Counterfeit Packaging Market Breakdown by Technology
    - 9.1.1.3.2 France Anti-Counterfeit Packaging Market Breakdown by Application
  - 9.1.1.4 Italy Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million)
    - 9.1.1.4.1 Italy Anti-Counterfeit Packaging Market Breakdown by Technology
    - 9.1.1.4.2 Italy Anti-Counterfeit Packaging Market Breakdown by Application
  - 9.1.1.5 UK Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million)
    - 9.1.1.5.1 UK Anti-Counterfeit Packaging Market Breakdown by Technology
    - 9.1.1.5.2 UK Anti-Counterfeit Packaging Market Breakdown by Application
  - 9.1.1.6 Russia Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million)
    - 9.1.1.6.1 Russia Anti-Counterfeit Packaging Market Breakdown by Technology
    - 9.1.1.6.2 Russia Anti-Counterfeit Packaging Market Breakdown by Application
  - 9.1.1.7 Rest of Europe Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million)
    - 9.1.1.7.1 Rest of Europe Anti-Counterfeit Packaging Market Breakdown by Technology
    - 9.1.1.7.2 Rest of Europe Anti-Counterfeit Packaging Market Breakdown by Application

10. Competitive Landscape

10.1 Heat Map Analysis By Key Players
10.2 Company Positioning & Concentration

11. Industry Landscape

11.1 Overview
11.2 Market Initiative
11.3 Merger and Acquisition

12. Company Profiles

12.1 Arjo AB
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 Octane5 International LLC
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 Antares Vision SpA
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 CCL Industries Inc
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Avery Dennison Corp
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 KURZ Transfer Products LP
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 Gestion Groupe Optel Inc
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Brady Corp
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 Constantia Flexibles International GmbH
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments

13. Appendix