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Convergence Strategies

Published by Analysys Mason Product code 378138
Published annual subscription Content info Subscription Program
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Convergence Strategies
Published: annual subscription Content info: Subscription Program
Description

Overview

  • Strategic insight and support for telecoms operators, mobile operators and service providers that are developing fixed-mobile converged services.
  • Our research will focus on retail fixed-mobile convergence strategies and provides strong empirical evidence of the policies that determine their success.
  • See where, how, and why fixed-mobile convergence strategies are appearing beyond leading Europe markets, indicating the variation in approaches required for success in different geographies, particularly Asia, CEE and MENA.
  • Our research also assesses financial and performance advantages to be gained from co-ordinating, and ultimately fusing, fixed broadband, mobile networks and broadcast networks.

Key themes

  • Optimising quad-play bundling for market needs; tactics for new markets, new customer segments
  • Building (unique) new services on the FMC platform
  • Understanding the commercial impact (market share or wallet, subscribers, size of wallet, profitability) of FMC; financial and operational forecasts for FMC provision
  • Designing the future converged network from the bottom up.

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