BIS MarketIQ - Global AI & Hyperscale Data Center Intelligence Platform

Introducing BIS MarketIQ, the Unified Intelligence Platform for Modern Data Center Operations

As global data center markets become increasingly capital-intensive and operationally complex, operators face growing pressure to make faster, more confident decisions across capacity planning, pricing, and portfolio performance. Addressing these challenges, BIS Research announces the launch of BIS MarketIQ, a decision-ready dashboard designed to provide unified commercial and operational visibility without the burden of fragmented tools or manual reporting.

BIS MarketIQ is purpose-built for data center operators navigating AI-driven load growth, sustainability requirements, and evolving hyperscale and edge dynamics. The platform replaces reactive, spreadsheet-driven workflows with structured, real-time intelligence that supports stronger execution and portfolio-level control.

The Operational Reality Facing Today's Data Center Operators

Data center operations generate continuous activity across capacity planning, commercial execution, and customer management. Yet many operators continue to rely on scattered spreadsheets, disconnected tools, and delayed reporting to run the business. This fragmented approach limits real-time visibility, slows decision-making, and increases execution risk as markets evolve rapidly.

BIS MarketIQ directly addresses this operational reality by consolidating critical commercial and operational signals into a single, coherent dashboard. From an operator's perspective, the value lies in shifting from reactive, instinct-driven decisions toward earlier trend detection, faster cross-team alignment, and tighter execution across sales, pricing, capacity, and customer retention.

End-to-End Visibility Into Future Capacity and Market Supply

Operators gain an operator-grade view of where capacity is being added and how quickly markets are shifting. Instead of relying on news headlines, BIS MarketIQ structures this information as an actionable supply pipeline.

Users can track planned builds and expansions, including investments, planned megawatts, square footage, and phasing timelines. Delivery-chain visibility covering EPCs, system integrators, key equipment suppliers, and partner ecosystems adds execution context, while technical indicators such as cooling architectures and GPU readiness help assess market positioning and demand fit.

Managing Existing Data Center Fleets as a Unified Portfolio

BIS MarketIQ enables operators to move beyond site-level oversight to true portfolio management. Users can access high-level portfolio snapshots, drill down into individual sites, compare performance across campuses, and identify outliers early.

Capability and readiness indicators help go-to-market teams align the right product with the right customer, improving utilization and commercial efficiency.

Strengthening Revenue Performance Through Commercial Intelligence

From the operator's perspective, success is driven by yield and contract health not just occupancy. BIS MarketIQ provides visibility into pipeline coverage versus available capacity, supports pricing and yield governance through consistency and discount discipline, and highlights renewal uplift opportunities alongside churn risk.

Customer concentration metrics and renewal calendars serve as early-warning indicators, helping operators avoid revenue surprises and proactively manage risk.

Turning Disconnected Data Into Faster, More Confident Decisions

By bringing demand signals, pricing, pipeline data, and utilization metrics into one platform, BIS MarketIQ enables faster and more confident capacity and revenue decisions. Leadership teams can clearly see where sellable capacity exists in the next 30, 60, or 90 days and determine which assets should be accelerated, paused, or repriced within the current planning cycle.

The platform also supports managing growth as a portfolio rather than as isolated sites. Standardized benchmarking makes it easier to identify repeatable commercial and operational patterns, detect underperformance earlier, and prioritize corrective actions before issues escalate into churn or reputational risk.

In addition, BIS MarketIQ significantly reduces reporting burden. Centralized KPIs and leadership-ready summaries cut manual weekly reporting, shorten review cycles, and reduce reliance on ad-hoc analyst work.

Improving Market Timing, Site Selection, and Competitive Positioning

BIS MarketIQ strengthens market and competitor sensing, supporting smarter site selection and expansion timing. Operators can avoid building into near-term oversupply pockets, test location hypotheses, and identify partnership or anchor-tenant opportunities where demand is compounding and constraints persist.

Why Decision-Ready Intelligence Is Now a Competitive Advantage

AI-driven load growth, sustainability requirements, and evolving hyperscale and edge dynamics are reshaping data center build and operations priorities. Operators that can respond faster to demand shifts, identify underperformance earlier, and tighten execution across commercial and operational teams will be better positioned to compete. Decision-ready market intelligence is becoming a core operational advantage.

Delivering Strategic Value Across the Data Center Ecosystem

From the delivery side, BIS MarketIQ is designed to provide real-time, project-level intelligence while minimizing internal resource burden. The platform adapts to the strategic lens of enterprise stakeholders operating across regions and technology stacks.

BIS MarketIQ delivers live tracking of upcoming data center projects across key global regions, including capacity in megawatts, AI density, GPU configurations, cooling architectures, and associated EPC and system integrator partners. Benchmarking capabilities cover rack density, power and water efficiency, renewable energy adoption, whitespace utilization, and tier certifications.

Hyperscaler activity mapping provides visibility into expansion plans, capacity commitments, and technology preferences, supporting informed positioning across server, storage, and infrastructure ecosystems. Customizable filters allow users to tailor insights by geography, operator type, technology stack, and timeline.

Whether your focus is liquid cooling, colocation dynamics, power infrastructure, edge deployments, or GPU market trends, BIS MarketIQ aligns the most relevant insights to your priorities.