Marketing Attribution Platforms

Research, Decision Tools, & Custom Advice

The Marketing Attribution Platforms research critically evaluates the weaknesses and strengths of 9 MAT products.

Become a Hero

• Get the inside scoop that will make you look smart
• Obtain external validation of your strategy and decisions
• Receive one-on-one help to solve your thorniest problems

Save Time

• Get to a short list in minutes
• Get supporting artifacts to explain to your peers
• Transition to pilot projects faster

Save Money

• Learn how much these tools really cost
• Learn how to negotiate a better deal
• Learn about hidden costs and gotchas

Align Your Team

• Obtain relevant education for business and IT stakeholders
• Get team-based workshops to put everyone on the same page
• Obtain a common vocabulary for how the tools really work

Avoid the Wrong Decision

• Learn the real story about vendor weaknesses to combat marketing hype
• Don't pick the wrong tool
• Discover a vendor you didn't know

Vendors Evaluated:

Focused Specialists

• Analytic Partners: GPS Enterprise
• C3 Metrics: Attribution Data Cloud
• Marketing Evolution: Marketing Evolution Platform

Mid-Tier Suites

• Adobe: Bizible
• Google: Google Attribution
• Merkle: Archie

Complex Platforms

• Ipsos MMA: Activate
• Neustar: Unified Analytics
• Nielsen: Nielsen Attribution