Customer Data Platforms

Research, Decision Tools, & Custom Advice

The Customer Data Platforms research critically evaluates the weaknesses and strengths of 18 CDP products.

Become a Hero

• Get the inside scoop that will make you look smart
• Obtain external validation of your strategy and decisions
• Receive one-on-one help to solve your thorniest problems

Save Time

• Get to a short list in minutes
• Get supporting artifacts to explain to your peers
• Transition to pilot projects faster

Save Money

• Learn how much these tools really cost
• Learn how to negotiate a better deal
• Learn about hidden costs and gotchas

Align Your Team

• Obtain relevant education for business and IT stakeholders
• Get team-based workshops to put everyone on the same page
• Obtain a common vocabulary for how the tools really work

Avoid the Wrong Decision

• Learn the real story about vendor weaknesses to combat marketing hype
• Don't pick the wrong tool
• Discover a vendor you didn't know

Vendors Evaluated

Suite / Platform Vendors

• Adobe: Adobe Cloud Platform
• IBM: Universal Behavior Exchange
• Oracle: Customer Data Management Cloud

Product Vendors

• AgilOne: Customer Data Platform
• Amperity: Amperity
• BlueConic: BlueConic Customer Data Platform
• Blueshift Labs: Blueshift
• BlueVenn: Customer Data Platform
• Evergage: Evergage
• Lemnisk: Lemnisk
• Lytics: Lytics Customer Data Platform
• mParticle: mParticle
• Optimove: Optimove Core
• QuickPivot: QuickPivot
• RedPoint Global: RedPoint
• Segment: Segment
• Tealium: Universal Data Hub
• Treasure Data: Enterprise CDP