Cover Image
Annual Information Service
Product code 

Customer Data Platforms

Published: annual subscription | Real Story Group


Back to Top
Customer Data Platforms
Published: annual subscription
Real Story Group
  • Description

Research, Decision Tools, & Custom Advice

The Customer Data Platforms research critically evaluates the weaknesses and strengths of 18 CDP products.

Become a Hero

  • Get the inside scoop that will make you look smart
  • Obtain external validation of your strategy and decisions
  • Receive one-on-one help to solve your thorniest problems

Save Time

  • Get to a short list in minutes
  • Get supporting artifacts to explain to your peers
  • Transition to pilot projects faster

Save Money

  • Learn how much these tools really cost
  • Learn how to negotiate a better deal
  • Learn about hidden costs and gotchas

Align Your Team

  • Obtain relevant education for business and IT stakeholders
  • Get team-based workshops to put everyone on the same page
  • Obtain a common vocabulary for how the tools really work

Avoid the Wrong Decision

  • Learn the real story about vendor weaknesses to combat marketing hype
  • Don't pick the wrong tool
  • Discover a vendor you didn't know

Vendors Evaluated

Suite / Platform Vendors

  • Adobe: Adobe Cloud Platform
  • IBM: Universal Behavior Exchange
  • Oracle: Customer Data Management Cloud

Product Vendors

  • AgilOne: Customer Data Platform
  • Amperity: Amperity
  • BlueConic: BlueConic Customer Data Platform
  • Blueshift Labs: Blueshift
  • BlueVenn: Customer Data Platform
  • Evergage: Evergage
  • Lemnisk: Lemnisk
  • Lytics: Lytics Customer Data Platform
  • mParticle: mParticle
  • Optimove: Optimove Core
  • QuickPivot: QuickPivot
  • RedPoint Global: RedPoint
  • Segment: Segment
  • Tealium: Universal Data Hub
  • Treasure Data: Enterprise CDP