The Journey Orchestration Engines research critically evaluates the weaknesses and strengths of 13 JOE products.
Benefits:
- Get the inside scoop that will make you look smart
- Obtain external validation of your strategy and decisions
- Receive one-on-one help to solve your thorniest problems
- Get to a short list in minutes
- Get supporting artifacts to explain to your peers
- Transition to pilot projects faster
- Learn how much these tools really cost
- Learn how to negotiate a better deal
- Learn about hidden costs and gotchas
- Obtain relevant education for business and IT stakeholders
- Get team-based workshops to put everyone on the same page
- Obtain a common vocabulary for how the tools really work
- Learn the real story about vendor weaknesses to combat marketing hype
- Don't pick the wrong tool
- Discover a vendor you didn't know
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Vendors Evaluated:
Suite
- Acoustic: Acoustic Campaign
- Adobe: Adobe Campaign
- bpm'online: bpm'online marketing
- Infor: Omni-Channel Campaign Management
- Oracle: Eloqua Marketing Cloud
- Pegasystems: Pega Marketing
- Salesforce: Journey Builder - Interaction Studio
- Teradata: Customer Journey Analytics Solution
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Pure-Play
- Kitewheel: Customer Journey Hub
- Pointillist: Customer Journey Analytics Platform
- Relay42: Relay42 Platform
- Thunderhead: ONE Engagement Hub
- Usermind: Customer Engagement Hub
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