The Omnichannel Content Platforms research critically evaluates the weaknesses and strengths of Omnichannel Content Platforms products.
Key Benefits:
- Get the inside scoop that will make you look smart
- Obtain external validation of your strategy and decisions
- Receive one-on-one help to solve your thorniest problems
- Get to a short list in minutes
- Get supporting artifacts to explain to your peers
- Transition to pilot projects faster
- Learn how much these tools really cost
- Learn how to negotiate a better deal
- Learn about hidden costs and gotchas
- Obtain relevant education for business and IT stakeholders
- Get team-based workshops to put everyone on the same page
- Obtain a common vocabulary for how the tools really work
- Learn the real story about vendor weaknesses to combat marketing hype
- Don't pick the wrong tool
- Discover a vendor you didn't know
Vendors Evaluated:
Complex Platforms
- Adobe: Adobe Experience Manager
- censhare: censhare
- CoreMedia: Content Cloud
- Nuxeo: Nuxeo
- Sitecore: Sitecore Marketing Content Hub
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Specialized Products
- Acoustic: Acoustic Content
- Contentful: Contentful
- Marcom Central: MarcomCentral
- Picturepark: Picturepark Content Platform
- Tenovos: Tenovos Global Marketing Supply Chain
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