Europe Smartphone Tariff Tracker and Analysis 2025

Synopsis

Pricing is used as one of the key differentiators by mobile operators across the industry. To keep up-to-date with the increased complexity of packages offered is a challenge.

Tariff Consultancy has researched and collated prices for post- and prepaid smartphone price plans across Europe since 2006 and has been updating it every quarter since.

Prices presented in local currency, Euros and USD allow for a speedy and like-for-like comparison of the 1000+ price plans covered.

Key information collected and provided in excel spreadsheet include:

• Name of operator
• Effective/Verified Date
• Type of customer (Consumer, Youth, Senior etc)
• Type of subscription (Postpaid, Prepaid, Hybrid)
• Contract term for Postpaid plans (m-t-m, 6, 12, 18, 24)
• Validity for prepaid plans
• Name of Plan
• Cost in local currencies and Euro (inclusive and exclusive of tax)
• Inclusive allowances such as Voice, IDD, SMS, MMS, Data, roaming VAS, other, a separate column for each of these)
• Outside allowance pricing - data
• Tax rate
• Comments (these relate to the price plan and an provide additional information such as add-on details)

In this continuously updated service - every quarter - based on a survey of providers, the database will illustrate how operator marketing strategies create plans to retain loyalty, entice new customers and increase usage and value.

The database also highlights key changes announced by operators since the previous update which are easily identifiable as marked in red.

Key highlights of the database include:

• Tariff price plans for consumer and business post and prepaid, presented in tabular format, in local currency, Euros and US Dollars allowing for easy comparison
• Each plan provides details such cost and allowances that come with it.
• All the data is updated quarterly, changes made are marked in red.
• Summary report provided with each update commenting on key changes
• Researched by a multi-lingual team
• Free enquiry service provided by tariff experts with over 30-year experience in telecoms pricing

Subscription includes: