IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. Across six major continents and 100+ countries, they work alongside business partners as one team with a common ambition to achieve unparalleled results, gain a competitive edge, and transform industries. IMARC Group excels in understanding client business priorities and delivering tailored solutions that drive meaningful outcomes. Their client base spans over 3,000 organizations in the private, public, and social sectors, ranging from high-growth startups to Fortune 500 companies. Their primary research capabilities encompass both qualitative and quantitative methodologies and offer a detailed understanding of market trends, consumer behavior, and industry dynamics through in-depth interviews, focus groups, surveys, and data analysis. This dual approach ensures a comprehensive understanding of the market, enabling clients to make informed decisions based on robust data.